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SlateIndex

Justworks

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Build your business. Run it on Justworks.

PayrollNew York City, NY1,001–5,000 employeesFounded 2013

#18 of 46 in Payroll30% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
5.1%
New vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Justworks ranks #18 of 46 in Payroll with an AI visibility score of 5.1 (SlateIndex, Nov 3, 2026).
  • Justworks is most visible on Perplexity (6.8) and least on ChatGPT (3.3).
  • AI engines name Justworks in 6 of the 30 Payroll buyer prompts SlateIndex tracks.
  • gusto.com is the source AI engines cite most in answers about Justworks, with 7 citations.

About

Company details for Justworks

Justworks is a PEO and payroll platform for small businesses. It runs payroll across states and countries, files employer taxes and W-2s and 1099s, and administers benefits. It also provides HR tools, compliance support and access to human experts through phone, email and chat. It ranks #18 of 46 in Payroll on SlateIndex and has a visibility score of 5.1 in the latest weekly run.

Founded in 2013 and headquartered in New York City, NY, the company employs 1,001–5,000 people. It has raised about $130M. Its differentiator: combines HR software with real human experts built into the platform, backed by PEO services.

Categories
Payroll
Company size
1,001–5,000 employees
Headquarters
New York City, NY
Founded
2013
Company type
Private, venture-backed
Funding
Series B · $130M raised
Pricing
$8 per seat / mo · per seat
Free trial
—
Deployment
SaaS
Platforms
Mobile app for employees
Integrations
30+ native
Compliance
IRS CPEO certification (2017), ESAC accreditation (2020)
Support
24/7 support, Phone support, Chat support, Dedicated HR consulting, 24/7 help center
LinkedIn · linkedin.com/company/3037695Twitter · twitter.com/justworksFacebook · facebook.com/JustworksHRYouTube · youtube.com/c/JustworksHRInstagram · instagram.com/justworks/

Read from linkedin.com, justworks.com, justworks.com:443, g2.com, premieralts.com, zoominfo.com · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
5.1%
across Payroll answers, weighted by position
ChatGPT3.3%
AI Mode5%
Perplexity6.8%
Change
New
vs last week’s run
Category rank
#18 of 46
in Payroll
Mentions
10
in this week’s run
Share of voice
2.2%
of AI mentions in Payroll

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now5.1%
30-day change—
High · low5.1% · 5.1%
Rank#18
0%25%50%75%100%Nov 3Justworks 5%

Changes appear after the second weekly run in Payroll. Gusto leads the category at 49.2%.

Media

Website and product screenshots for Justworks

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name Justworks

All prompts

Best payroll platform for startups

However, Rippling, Deel, and Justworks may be better depending on your hiring plans, HR needs, and company structure.

ChatGPT · run of Nov 3

Top payroll platform options for B2B SaaS companies

For a B2B SaaS company, the strongest payroll shortlist is Rippling, Gusto, Deel, Justworks, ADP Workforce Now, and Paylocity.

Perplexity · run of Nov 3

Best payroll platform for startups

Want to outsource HR administration: Justworks.

Perplexity · run of Nov 3

Top payroll platform options for B2B SaaS companies

Justworks (Best All-in-One PEO for Hands-Off HR) Strengths: Operates as a Professional Employer Organization (PEO), meaning they co-employ your team to give early startups access to enterprise-grade health insurance,…

Google AI Mode · run of Nov 3

Best payroll platform for startups

Justworks (Best PEO for big-company benefits early)

Google AI Mode · run of Nov 3

Which payroll platform has transparent pricing?

Justworks — If you are looking for a PEO (Professional Employer Organization) model that handles compliance and benefits, Justworks is one of the few PEOs that explicitly publishes its per-employee pricing tiers online…

Google AI Mode · run of Nov 3

Top payroll platform options for B2B SaaS companies

My shortlist is Rippling, Gusto, Deel, ADP, and Remote, with Justworks also worth considering.

ChatGPT · run of Nov 3

What are the best payroll tools in 2026?

Perplexity · run of Nov 3

Products & features

What Justworks sells

Payroll

Multi-state payroll with contractor and vendor payments, employer tax filings, and W-2 and 1099 filings.

PEO Basic

Payroll, HR essentials, compliance and support at $79 per employee per month.

PEO Plus

Adds medical, dental and vision administration, HSA and FSA accounts, and mental health and fertility benefits at $124 per employee per month.

Global EOR

Employer of record for hiring full-time international employees at $599 per employee per month.

International Contractors

Onboarding and payments for contractors in over 60 countries.

US-Based Contractors

Pay and manage US-based contractors alongside employees in one platform.

Time Tracking

Timesheets and time records that feed into payroll.

Dedicated HR Consulting

A strategic HR partner who provides proactive, tailored HR advice.

Strengths engines cite

  • Co-employment PEO model for HR and compliance
  • Enterprise-grade health insurance for small companies
  • Published per-employee pricing tiers
  • Outsourced HR administration
  • Strong shortlist option for payroll and HR

Target market & buyers

Small businesses

Funding & recent developments

Funding

RoundYearAmount
Series C2016$33M
Series D2018$40M
Series E2020$50M
Venture round (Early Stage / Later Stage VC)2023$17M
Seed—$1M
Series A—$6M
Series B—$13M
Latest known roundTotal raised
Series B$130M

Recent developments

  1. Oct 2026ProductHiring and onboarding features

    Post on hiring and onboarding features, including candidate tracking, background checks and IT provisioning.

  2. Sep 2026PartnershipPartnership with U.S. Chamber of Commerce

    Quarterly small business index with the U.S. Chamber of Commerce.

  3. Sep 2026CompanyPhoenix office opens

    Opened a fifth office in Phoenix, Arizona, aiming for 150+ team members.

  4. Aug 2026PartnershipTechstars partnership

    Portfolio founders get discounted access to payroll and benefits.

  5. Jul 2026PartnershipThatch partnership

    Partnership on a health insurance reimbursement offering.

Competitive landscape

How Justworks compares with its top three alternatives

All alternatives

Justworks most often appears alongside Gusto, Rippling, Deel in AI answers.

vsJustworks vs Gusto5.1% vs 49.2% visibility · Gusto leadsFull comparison vsJustworks vs Rippling5.1% vs 28.7% visibility · Rippling leadsFull comparison vsJustworks vs Deel5.1% vs 16.7% visibility · Deel leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Justworks5.1%2.2%New$8 / seat / mo
Gusto49.2%11.4%NewPricing not available
Rippling28.7%7.8%NewPricing not available
Deel16.7%6.2%New$14 / seat / mo
OnPay22.2%5.9%New$15 / seat / mo

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 30% · Neutral 60% · Mixed 10% of 10 engine answers that mention Justworks

Praised for

  • Co-employment PEO model for HR and compliance
  • Enterprise-grade health insurance for small companies
  • Published per-employee pricing tiers
  • Outsourced HR administration
  • Strong shortlist option for payroll and HR

Criticised for

    Pricing

    Per seat pricing

    Full pricing
    Payroll$8per employee per month, plus $50/month base fee
    PEO Basic$79per employee per month, no base fee
    PEO Plus$124per employee per month, no base fee
    Global EOR$599per employee per month, no base fee

    Cite as: SlateIndex, “Justworks AI visibility profile”, https://slateindex.ai/brand/justworks, data of Nov 3, 2026. Licence: CC BY 4.0.