LaterInfluencer marketing built for creators and trusted by brands.
vs
Post PlannerSocial media scheduler for publishing curated content
Comparison · Social Media Management · weekly run Nov 2
Later vs Post Planner
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Later is the stronger AI pick in Social Media Management: it has a visibility score of 18.3 versus 0.6 for Post Planner.
Choose Later if…
- You want the brand AI engines rank higher (18.3 vs 0.6)
- You prefer a larger, established vendor (201–500 employees)
- Visual content planning focus
- Best for Instagram and TikTok brands
Choose Post Planner if…
- You want a free plan to start
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Later | Post Planner |
|---|---|---|
| Visibility score | 18.3% | 0.6% |
| Change vs last week | New | New |
| Rank in Social Media Management | #6 | #36 |
| Share of voice | 4.5% | 0.1% |
| Mentions this run | 27 | 1 |
| Positive in AI answers | 30% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Later 0pp · Post Planner 0pp over 0 weekly runs.
Engine by engine
Later leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
LaterPost Planner
Head to head in AI answers
0 engine answers name both brands
0Later ranked higher
0Post Planner ranked higher
Features, pricing & fit
| Dimension | Later | Post Planner |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $18.75 / mo | Free; paid from $14 / mo |
| Free plan | No · 14-day trial | Yes |
| Integrations | — | 10+ |
| Support | Self-serve Help Center and support community, Automated chatbot, Human support by email through the chatbot, Prioritized 12-hour response on the Scale plan | Email, In-app chat |
| Founded | 2014 | 2011 |
| Headquarters | Boston, Massachusetts, United States | San Francisco, California, US |
| Employees | 201–500 | 1–10 |
| Funding | Later Stage VC (led by Summit Partners; listed elsewhere as M&A) | — |
| Best for | Brands, agencies and social media managers who run influencer campaigns or manage several social profiles and clients. | Solopreneurs, small businesses and small teams |
Plans side by side
Later
Starter$18.75month, billed yearly
Growth$37.5month, billed yearly
Scale$82.5month, billed yearly
Post Planner
Free$0month
Starter$14month (or $9/mo billed annually, $108/year)
Growth$59month (or $39/mo billed annually, $468/year)
Business$99month (or $69/mo billed annually, $828/year)
Agency$179month (or $119/mo billed annually, $1,428/year)
Agency + 50$329month (or $219/mo billed annually, $2,628/year)
Agency + 3 * 50$629month (or $419/mo billed annually, $5,028/year)
Pros and cons
Themes from the AI answers that mention each brand
Later
- Visual content planning focus
- Best for Instagram and TikTok brands
- Free option available
- 14-day free trial
- Reduced effective monthly rates on annual plans
Post Planner
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Later vs Post Planner”, https://slateindex.ai/compare/later-vs-post-planner, data of Nov 2, 2026. Licence: CC BY 4.0.