LifterLMSCreate & Sell Online Courses with WordPress
vs
ThinkificBuild and sell online courses and communities.
Comparison · Learning Management · weekly run Nov 3
LifterLMS vs Thinkific
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Thinkific is the stronger AI pick in Learning Management: it has a visibility score of 16.1 versus 1.4 for LifterLMS.
Choose LifterLMS if…
- You want a free plan to start
Choose Thinkific if…
- You want the brand AI engines rank higher (16.1 vs 1.4)
- You want a lower entry price ($109 vs $119.4)
- You need SOC 2 Type II coverage
- You prefer a larger, established vendor (201–500 employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | LifterLMS | Thinkific |
|---|---|---|
| Visibility score | 1.4% | 16.1% |
| Change vs last week | New | New |
| Rank in Learning Management | #30 | #9 |
| Share of voice | 0.5% | 5% |
| Mentions this run | 2 | 25 |
| Positive in AI answers | — | 42% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
LifterLMS 0pp · Thinkific 0pp over 0 weekly runs.
Engine by engine
Thinkific leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
LifterLMSThinkific
Head to head in AI answers
0 engine answers name both brands
0LifterLMS ranked higher
0Thinkific ranked higher
Features, pricing & fit
| Dimension | LifterLMS | Thinkific |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $119.4 / mo | $109 / mo |
| Free plan | Yes | No |
| Onboarding fee | Included | — |
| Deployment | WordPress plugin installed on the customer's own WordPress website, which needs a domain name and web hosting. | Cloud-based; customer and learner data is hosted in the United States on AWS and Google Cloud. |
| Compliance | — | SOC 2 Type II |
| Support | Support tickets raised from the LifterLMS.com account, with replies within 12 business hours Pacific time, Weekly live mastermind with product specialists, included with Universe and Infinity bundles, Ask Me Anything livestream calls for 30 days with purchase | Help centre, 24/7 assistance, Email and chat, Phone and priority chat on higher plans |
| Founded | 2014 | 2012 |
| Headquarters | Phoenix, Arizona, United States | Vancouver, Canada |
| Employees | 1–10 | 201–500 |
| Funding | New investors announced (Jason and Kim Coleman); amount not stated | Post-IPO secondary offering (existing shares sold by Rhino Group, not new capital) · $25M raised |
| Best for | Course creators, coaches, schools, companies and WordPress professionals who want to run courses or memberships on WordPress | Course creators, academies and organizations that sell online learning and want courses, community and payments in one platform. |
Plans side by side
LifterLMS
Core Plugin$0free
Earth$119.4per year
Universe$179.4per year
Infinity$479.4per year
Thinkific
Start$109per month billed monthly; $82/mo billed annually
Grow$219per month billed monthly; $164/mo billed annually
Expand$499per month billed monthly; $374/mo billed annually
Enterprise PlusCustomcustom pricing, contact sales
Pros and cons
Themes from the AI answers that mention each brand
LifterLMS
Profile in progress.
Thinkific
- all-in-one platform to build, market, and sell online courses
- best for online course creators
- complete brand control and integrated payments
- exceptional choice for individual creators and businesses
- 30-day free trial
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “LifterLMS vs Thinkific”, https://slateindex.ai/compare/lifterlms-vs-thinkific, data of Nov 3, 2026. Licence: CC BY 4.0.