LookerAgentic business intelligence and embedded analytics on Google Cloud
vs
SE RankingSEO software with data you can trust
Comparison · Web Analytics · weekly run Nov 2
Looker vs SE Ranking
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Web Analytics: it has a visibility score of 1.4 versus 0.7 for SE Ranking.
Choose Looker if…
- You want the brand AI engines rank higher (1.4 vs 0.7)
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
Choose SE Ranking if…
- AI answers describe it more positively (66% vs 30% positive)
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Looker | SE Ranking |
|---|---|---|
| Visibility score | 1.4% | 0.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #30 | #35 |
| Share of voice | 0.4% | 0.2% |
| Mentions this run | 2 | 1 |
| Positive in AI answers | 30% | 66% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Looker 0pp · SE Ranking 0pp over 0 weekly runs.
Engine by engine
Looker leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
LookerSE Ranking
Head to head in AI answers
0 engine answers name both brands
0Looker ranked higher
0SE Ranking ranked higher
Features, pricing & fit
| Dimension | Looker | SE Ranking |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $129 / mo |
| Free plan | — | No · 14-day trial |
| Deployment | Google Cloud | Cloud-based |
| Compliance | SOC 2, ISO 27001, FedRAMP, HIPAA | — |
| Support | — | Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan |
| Employees | — | 201–500 |
| Funding | Series E · $280M raised | Growth/VC (lead: Digital Future) |
| Best for | — | Agencies and in-house SEO teams |
Plans side by side
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
SE Ranking
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Looker vs SE Ranking”, https://slateindex.ai/compare/looker-vs-se-ranking, data of Nov 2, 2026. Licence: CC BY 4.0.