LookerAgentic business intelligence and embedded analytics on Google Cloud
vs
SmartlookQualitative analytics for websites and mobile apps with visitor recordings, heatmaps, event tracking, and funnels.
Comparison · Web Analytics · weekly run Nov 2
Looker vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Web Analytics: it has a visibility score of 1.4 versus 0.3 for Smartlook.
Choose Looker if…
- You want the brand AI engines rank higher (1.4 vs 0.3)
- AI answers describe it more positively (30% vs 0% positive)
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Looker | Smartlook |
|---|---|---|
| Visibility score | 1.4% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #30 | #39 |
| Share of voice | 0.4% | 0.2% |
| Mentions this run | 2 | 1 |
| Positive in AI answers | 30% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Looker 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Looker leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
LookerSmartlook
Head to head in AI answers
0 engine answers name both brands
0Looker ranked higher
0Smartlook ranked higher
Features, pricing & fit
| Dimension | Looker | Smartlook |
|---|---|---|
| Deployment | Google Cloud | Cloud |
| Compliance | SOC 2, ISO 27001, FedRAMP, HIPAA | — |
| Support | — | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Funding | Series E · $280M raised | Series A · $4M raised |
| Best for | — | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Pros and cons
Themes from the AI answers that mention each brand
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Looker vs Smartlook”, https://slateindex.ai/compare/looker-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.