LookerAgentic business intelligence and embedded analytics on Google Cloud
vs
SnowplowThe Real-Time Customer Context Layer for AI
Comparison · Web Analytics · weekly run Nov 2
Looker vs Snowplow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Web Analytics: it has a visibility score of 1.4 versus 0 for Snowplow.
Choose Looker if…
- You want the brand AI engines rank higher (1.4 vs 0)
- You need SOC 2 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
Choose Snowplow if…
- You need SOC 2 Type 2 or ISO/IEC 42001:2023 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Looker | Snowplow |
|---|---|---|
| Visibility score | 1.4% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #30 | #44 |
| Share of voice | 0.4% | 0% |
| Mentions this run | 2 | 0 |
| Positive in AI answers | 30% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Looker 0pp · Snowplow 0pp over 0 weekly runs.
Engine by engine
Looker leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
LookerSnowplow
Head to head in AI answers
0 engine answers name both brands
0Looker ranked higher
0Snowplow ranked higher
Features, pricing & fit
| Dimension | Looker | Snowplow |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | No · 14-day trial |
| Deployment | Google Cloud | Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow |
| Compliance | SOC 2, ISO 27001, FedRAMP, HIPAA | ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023 |
| Support | — | 24/7 customer support, Technical Services |
| Founded | — | 2012 |
| Headquarters | — | London, United Kingdom |
| Employees | — | 51–200 |
| Funding | Series E · $280M raised | Venture capital round (investor not attributed) · $55M raised |
| Best for | — | Digital-first companies whose product and data teams build on trusted, first-party behavioral data |
Plans side by side
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Snowplow
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Looker vs Snowplow”, https://slateindex.ai/compare/looker-vs-snowplow, data of Nov 2, 2026. Licence: CC BY 4.0.