Looker vs Yellowfin

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Looker is the stronger AI pick in Business Intelligence: it has a visibility score of 29.8 versus 0.9 for Yellowfin, and ranks ahead in 100% of the answers that name both.

Choose Looker if…

You want the brand AI engines rank higher (29.8 vs 0.9)
AI answers describe it more positively (30% vs 0% positive)
You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
Governed semantic layer and metric consistency

Choose Yellowfin if…

You need SOC 2 Type II coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Looker	Yellowfin
Visibility score	29.8%	0.9%
Change vs last week	New	New
Rank in Business Intelligence	#3	#31
Share of voice	8.1%	0.4%
Mentions this run	42	2
Positive in AI answers	30%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Looker 0pp · Yellowfin 0pp over 0 weekly runs.

Engine by engine

Looker leads on 3 of 3 engines

ChatGPT

37.2%

AI Mode

28.5%

Perplexity

23.5%

2.6%

LookerYellowfin

Head to head in AI answers

1 engine answers name both brands

1Looker ranked higher

0Yellowfin ranked higher

Prompt	Engine	Looker	Yellowfin
Official website of the top business intelligence tool vendors	Perplexity	#4	#17

Features, pricing & fit

Dimension	Looker	Yellowfin
Deployment	Google Cloud	Self-managed on-premise or in the cloud, or a fully managed hosted service.
Compliance	SOC 2, ISO 27001, FedRAMP, HIPAA	SOC 2 Type II
Founded	—	2003
Headquarters	—	Austin, Texas, United States
Employees	—	51–200
Funding	Series E · $280M raised	—
Best for	—	Software vendors (ISVs and OEMs) that want to embed white-labelled analytics in their applications, and enterprises that need self-service BI.