MailPoetBetter Email for WordPress-Powered Websites.
vs
phpListOpen source newsletter and email marketing software
Comparison · Email Marketing · weekly run Nov 2
MailPoet vs phpList
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
phpList is the stronger AI pick in Email Marketing: it has a visibility score of 0.9 versus 0.3 for MailPoet.
Choose MailPoet if…
- You need GDPR compliant (vendor claim) coverage
Choose phpList if…
- You want the brand AI engines rank higher (0.9 vs 0.3)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | MailPoet | phpList |
|---|---|---|
| Visibility score | 0.3% | 0.9% |
| Change vs last week | New | New |
| Rank in Email Marketing | #41 | #34 |
| Share of voice | 0.2% | 0.3% |
| Mentions this run | 1 | 1 |
| Positive in AI answers | — | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
MailPoet 0pp · phpList 0pp over 0 weekly runs.
Engine by engine
phpList leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
MailPoetphpList
Head to head in AI answers
0 engine answers name both brands
0MailPoet ranked higher
0phpList ranked higher
Features, pricing & fit
| Dimension | MailPoet | phpList |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. | Installed on the customer's own server, with a hosted option through phpList.com |
| Compliance | GDPR compliant (vendor claim) | — |
| Support | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin | Community documentation and forums on phplist.org, Professional support from experienced consultants and community members |
| Founded | 2011 | — |
| Headquarters | Marseille, France | Marston Moretaine, Bedfordshire, UK |
| Employees | 11–50 | — |
| Funding | — | Bootstrapped |
| Best for | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. | Community groups, small businesses and startups wanting a lean, low-cost choice, and large organisations that want to keep their data on their own servers |
Plans side by side
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
phpList
Pricing not available.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “MailPoet vs phpList”, https://slateindex.ai/compare/mailpoet-vs-phplist, data of Nov 2, 2026. Licence: CC BY 4.0.