OpenPanel vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
OpenPanel is the stronger AI pick in Product Analytics: it has a visibility score of 0.6 versus 0 for Smartlook.
Choose OpenPanel if…
- You want the brand AI engines rank higher (0.6 vs 0)
- You need a self-hosted or on-premises option
- You need GDPR compliant coverage
- privacy-focused deployments
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 3
| Metric | OpenPanel | Smartlook |
|---|---|---|
| Visibility score | 0.6% | 0% |
| Change vs last week | New | no change0% |
| Rank in Product Analytics | #25 | #29 |
| Share of voice | 0.4% | 0% |
| Mentions this run | 2 | 0 |
| Positive in AI answers | — | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
OpenPanel +0.6pp · Smartlook 0pp over 1 weekly runs.
Engine by engine
OpenPanel leads on 2 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | OpenPanel | Smartlook |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $2.5 / mo | — |
| Free plan | No · 30-day trial | — |
| Deployment | Cloud (EU-hosted) or self-hosted with Docker Compose | Cloud |
| Compliance | GDPR compliant | — |
| Support | Email hello@openpanel.dev, Discord community chat, Public feedback board | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2023 | — |
| Headquarters | Stockholm, Sweden | — |
| Funding | — | Series A · $4M raised |
| Best for | Teams that want web and product analytics in one tool, hosted in the EU or on their own servers | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
OpenPanel
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
OpenPanel
- privacy-focused deployments
- self-hosted deployments
- open-source infrastructure
- lightweight analytics
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “OpenPanel vs Smartlook”, https://slateindex.ai/compare/openpanel-vs-smartlook, data of Nov 3, 2026. Licence: CC BY 4.0.