PaddleWe're the Merchant of Record platform that helps digital product companies sell globally and grow without complexity.
vs
SellfyOnline store builder for selling digital downloads, subscriptions and merch with 0% transaction fees.
Comparison · E-Commerce Platforms · weekly run Nov 3
Paddle vs Sellfy
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Paddle is the stronger AI pick in E-Commerce Platforms: it has a visibility score of 2.1 versus 1.7 for Sellfy.
Choose Paddle if…
- You want the brand AI engines rank higher (2.1 vs 1.7)
- You prefer a larger, established vendor (201–500 employees)
- Usage-based pricing suits your budget better than flat tiers
- Recommended as a strong option on B2B SaaS shortlists
Choose Sellfy if…
- Flat tiers pricing suits your budget better than usage-based
- Reduced rates for annual billing
- 14-day free trial
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Paddle | Sellfy |
|---|---|---|
| Visibility score | 2.1% | 1.7% |
| Change vs last week | New | New |
| Rank in E-Commerce Platforms | #18 | #20 |
| Share of voice | 0.4% | 0.7% |
| Mentions this run | 2 | 3 |
| Positive in AI answers | — | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Paddle 0pp · Sellfy 0pp over 0 weekly runs.
Engine by engine
Paddle leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
PaddleSellfy
Head to head in AI answers
0 engine answers name both brands
0Paddle ranked higher
0Sellfy ranked higher
Features, pricing & fit
| Dimension | Paddle | Sellfy |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | Contact sales | $22 / mo |
| Free plan | No | No · 14-day trial |
| Deployment | — | Hosted platform |
| Support | Customer support, Billing support, Advisory services, Implementation service | 24/7 email support, Video tutorials, Guides and resources, Expert assistance |
| Founded | — | 2011 |
| Headquarters | London, United Kingdom | Riga, Latvia |
| Employees | 201–500 | 11–50 |
| Funding | Series A, led by BGF Ventures | Seed round from angel investors including Toivo Annus and Sten Tamkivi |
| Best for | Digital product businesses such as SaaS and mobile app companies that want to sell globally without handling payments, tax and compliance themselves. | Creators starting to sell online, and growing brands that sell downloads, subscriptions and merch. |
Plans side by side
Paddle
Pay-as-you-goCustom5% + 50¢ per Checkout transaction
Custom pricingCustomcontact sales
Sellfy
Starter$22per month, billed yearly ($29 billed monthly)
Business$59per month, billed yearly ($79 billed monthly)
Premium$119per month, billed yearly ($159 billed monthly)
Pros and cons
Themes from the AI answers that mention each brand
Paddle
- Recommended as a strong option on B2B SaaS shortlists
Sellfy
- Reduced rates for annual billing
- 14-day free trial
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Paddle vs Sellfy”, https://slateindex.ai/compare/paddle-vs-sellfy, data of Nov 3, 2026. Licence: CC BY 4.0.