Paddle

New

We're the Merchant of Record platform that helps digital product companies sell globally and grow without complexity.

E-Commerce PlatformsLondon, United Kingdom201–500 employees

#18 of 43 in E-Commerce Platforms10,000 customers (per paddle.com)

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Visibility score

2.1%

New vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Paddle ranks #18 of 43 in E-Commerce Platforms with an AI visibility score of 2.1 (SlateIndex, Nov 3, 2026).
Paddle is most visible on ChatGPT (3.1) and least on Google AI Mode (0).
AI engines name Paddle in 1 of the 30 E-Commerce Platforms buyer prompts SlateIndex tracks.
shopify.com is the source AI engines cite most in answers about Paddle, with 4 citations.

About

Company details for Paddle

Paddle is a Merchant of Record platform for digital product businesses such as SaaS and mobile apps. It handles payments, subscriptions, checkout, sales tax, regulatory compliance and fraud protection across more than 300 markets. Its Billing product is complemented by ProfitWell Metrics for subscription analytics and Retain for recovering failed payments. It ranks #18 of 43 in E-Commerce Platforms on SlateIndex and has a visibility score of 2.1 in the latest weekly run.

Its differentiator: acts as Merchant of Record, taking on payments, sales tax and compliance for digital products in one platform.

Website: paddle.com
Categories: E-Commerce Platforms
Company size: 201–500 employees
Headquarters: London, United Kingdom
Company type: Private, venture-backed
Funding: Series A, led by BGF Ventures
Customers: 10,000 · per paddle.com
Pricing: Contact sales · usage-based
Free trial: —
Support: Customer support, Billing support, Advisory services, Implementation service, Migration service

LinkedIn · linkedin.com/company/paddle X · x.com/PaddleHQ YouTube · youtube.com/@PaddleHQ

Read from linkedin.com, paddle.com, g2.com, fintechfutures.com · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

2.1%

across E-Commerce Platforms answers, weighted by position

ChatGPT3.1%

AI Mode0%

Perplexity3.1%

Change

New

vs last week’s run

Category rank

#18 of 43

in E-Commerce Platforms

Mentions

in this week’s run

Share of voice

0.4%

of AI mentions in E-Commerce Platforms

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now2.1%

30-day change—

High · low2.1% · 2.1%

Rank#18

Changes appear after the second weekly run in E-Commerce Platforms. Shopify leads the category at 78.7%.

Media

Website and product screenshots for Paddle

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Paddle

All prompts

Top e-commerce platform options for B2B SaaS companies

My recommendation: Start by evaluating Stripe, Paddle, Chargebee, and FastSpring.

ChatGPT · run of Nov 3

Top e-commerce platform options for B2B SaaS companies

For most B2B SaaS companies, the strongest shortlist is Stripe, Paddle, Shopify Plus, BigCommerce B2B Edition, and Salesforce Commerce Cloud.

Perplexity · run of Nov 3

Products & features

What Paddle sells

Paddle Billing

Merchant of Record billing for digital products, covering payments, subscriptions, localized checkout, sales tax and regulatory compliance.

Checkout

Branded checkout flows that can be embedded into a website or application.

ProfitWell Metrics

Real-time metrics across subscriptions, retention and growth for digital product businesses.

Retain

Automatically recovers failed payments, reduces cancellations and optimizes subscriptions.

Strengths engines cite

Recommended as a strong option on B2B SaaS shortlists

Target market & buyers

Digital product companies, including SaaS businesses and mobile apps.

Notable customers include Renderforest, Kaleido, MacPaw, Nexus Mods, n8n, Letterboxd, AdGuard, Codeway.

Industry	Primary use case
SaaS and software	Global subscription billing with sales tax and compliance managed by Paddle.
Gaming	Selling subscriptions in many territories, with tax compliance and migration of existing subscribers handled by Paddle.

Funding & recent developments

Funding

Round	Year	Amount
Series D, led by KKR	2022	$200M
Growth financing from CIBC Innovation Banking	—	$25M
Series C, led by FTV Capital	—	$68M
Series A, led by BGF Ventures	—	$3M

Latest known round	Total raised
Series A, led by BGF Ventures	—

Recent developments

Oct 2026ProductPaddle AI Toolkit launched
Lets developers set up and manage billing from AI coding tools.
Oct 2026ProductNative Usage-Based Billing announced
Paddle announced native usage-based billing, with a waitlist open from October 2026 and private preview planned for early 2027.

Competitive landscape

How Paddle compares with its top three alternatives

All alternatives

Paddle most often appears alongside Shopify, BigCommerce, Salesforce in AI answers.

vsPaddle vs Shopify2.1% vs 78.7% visibility · Shopify leadsFull comparison vsPaddle vs BigCommerce2.1% vs 47.5% visibility · BigCommerce leadsFull comparison vsPaddle vs Salesforce2.1% vs 46.2% visibility · Salesforce leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Paddle	2.1%	0.4%	New	Contact sales
Shopify	78.7%	15.6%	New	$29 / mo
BigCommerce	47.5%	11.8%	New	$39 / mo
Salesforce	46.2%	9.6%	New	Pricing not available
Adobe Commerce	25.7%	7.9%	New	Pricing not available

Pricing

Usage-based pricing

Full pricing

Pay-as-you-goCustom5% + 50¢ per Checkout transaction

Custom pricingCustomcontact sales

Cite as: SlateIndex, “Paddle AI visibility profile”, https://slateindex.ai/brand/paddle, data of Nov 3, 2026. Licence: CC BY 4.0.