Parse.lyOwn your audience. Own your future.
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SmartlookQualitative analytics for websites and mobile apps with visitor recordings, heatmaps, event tracking, and funnels.
Comparison · Web Analytics · weekly run Nov 2
Parse.ly vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Smartlook is the stronger AI pick in Web Analytics: it has a visibility score of 0.3 versus 0 for Parse.ly.
Choose Parse.ly if…
- You need SOC 2 or ISO 27001 or GDPR or CCPA coverage
Choose Smartlook if…
- You want the brand AI engines rank higher (0.3 vs 0)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Parse.ly | Smartlook |
|---|---|---|
| Visibility score | 0% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #42 | #39 |
| Share of voice | 0% | 0.2% |
| Mentions this run | 0 | 1 |
| Positive in AI answers | — | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Parse.ly 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Smartlook leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Parse.lySmartlook
Head to head in AI answers
0 engine answers name both brands
0Parse.ly ranked higher
0Smartlook ranked higher
Features, pricing & fit
| Dimension | Parse.ly | Smartlook |
|---|---|---|
| Deployment | Cloud-based | Cloud |
| Compliance | SOC 2, ISO 27001, GDPR, CCPA | — |
| Support | — | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2009 | — |
| Headquarters | San Francisco | — |
| Employees | 1,001–5,000 | — |
| Funding | Series A · $13M raised | Series A · $4M raised |
| Best for | Newsrooms, publishers and marketing teams that want to understand content performance and build reader loyalty. | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Parse.ly vs Smartlook”, https://slateindex.ai/compare/parse-ly-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.