Parse.lyOwn your audience. Own your future.
vs
SnowplowThe Real-Time Customer Context Layer for AI
Comparison · Web Analytics · weekly run Nov 2
Parse.ly vs Snowplow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Parse.ly is the stronger AI pick in Web Analytics: it has a visibility score of 0 versus 0 for Snowplow.
Choose Parse.ly if…
- You need SOC 2 or GDPR or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Snowplow if…
- You need SOC 2 Type 2 or ISO/IEC 42001:2023 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Parse.ly | Snowplow |
|---|---|---|
| Visibility score | 0% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #42 | #44 |
| Share of voice | 0% | 0% |
| Mentions this run | 0 | 0 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Parse.ly 0pp · Snowplow 0pp over 0 weekly runs.
Engine by engine
Parse.ly leads on 0 of 3 engines
ChatGPT
AI Mode
Perplexity
Parse.lySnowplow
Head to head in AI answers
0 engine answers name both brands
0Parse.ly ranked higher
0Snowplow ranked higher
Features, pricing & fit
| Dimension | Parse.ly | Snowplow |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | No · 14-day trial |
| Deployment | Cloud-based | Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow |
| Compliance | SOC 2, ISO 27001, GDPR, CCPA | ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023 |
| Support | — | 24/7 customer support, Technical Services |
| Founded | 2009 | 2012 |
| Headquarters | San Francisco | London, United Kingdom |
| Employees | 1,001–5,000 | 51–200 |
| Funding | Series A · $13M raised | Venture capital round (investor not attributed) · $55M raised |
| Best for | Newsrooms, publishers and marketing teams that want to understand content performance and build reader loyalty. | Digital-first companies whose product and data teams build on trusted, first-party behavioral data |
Plans side by side
Parse.ly
Pricing not available.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Parse.ly vs Snowplow”, https://slateindex.ai/compare/parse-ly-vs-snowplow, data of Nov 2, 2026. Licence: CC BY 4.0.