RetoolBuild internal software better, with AI.

SoftrBuild secure custom portals and internal tools with AI, no code required.

Comparison · Low-Code & No-Code · weekly run Nov 3

Retool vs Softr

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Retool is the stronger AI pick in Low-Code & No-Code: it has a visibility score of 29.9 versus 5.4 for Softr, and ranks ahead in 89% of the answers that name both.

Choose Retool if…

You want the brand AI engines rank higher (29.9 vs 5.4)
AI answers describe it more positively (41% vs 22% positive)
You need a self-hosted or on-premises option
You need ISO/IEC 27001:2022 coverage

Choose Softr if…

You need GDPR coverage
Free plan for creating basic business apps
Beginner-friendly, little or no programming experience needed
Works with Airtable, Google Sheets, or BigQuery as a backend

AI visibility side by side

Latest weekly run · Nov 3

Metric	Retool	Softr
Visibility score	29.9%	5.4%
Change vs last week	down−4%	down−2.5%
Rank in Low-Code & No-Code	#4	#19
Share of voice	7.8%	1.6%
Mentions this run	46	10
Positive in AI answers	41%	22%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Retool −4pp · Softr −2.5pp over 1 weekly runs.

Engine by engine

Retool leads on 3 of 3 engines

ChatGPT

34.3%

5.2%

AI Mode

22.4%

Perplexity

33%

11.1%

RetoolSoftr

Head to head in AI answers

9 engine answers name both brands

8Retool ranked higher

1Softr ranked higher

Prompt	Engine	Retool	Softr
What are the best Low-Code & No-Code tools in 2026?	ChatGPT	#3	#14
What are the best Low-Code & No-Code tools in 2026?	Perplexity	#2	#11
Best low-code platform for startups	ChatGPT	#7	#11
Compare the leading Low-Code & No-Code platforms	Perplexity	#6	#14
Alternatives to the most popular low-code platform	Perplexity	#4	#15
How much does a low-code platform cost per month?	Perplexity	#6	#1
Is there a free low-code platform for small teams?	ChatGPT	#4	#5
Which low-code platform has transparent pricing?	ChatGPT	#3	#5
Which Low-Code & No-Code tools offer annual discounts?	Perplexity	#3	#4

Features, pricing & fit

Dimension	Retool	Softr
Pricing model	Per seat	—
Entry price	Free; paid from $10 per seat / mo	—
Free plan	Yes	—
Deployment	Retool Cloud, self-hosted, or air-gapped	Cloud-hosted SaaS built on AWS
Compliance	SOC 2 Type II, ISO/IEC 27001:2022	SOC 2 Type II, GDPR
Support	—	Email (support@softr.io), Community forum, Help docs, Softr Academy
Founded	2017	2020
Headquarters	San Francisco, CA, United States	Berlin, Germany
Employees	201–500	11–50
Funding	Series C2 · $141M raised	Series A · $16M raised
Best for	Enterprises and business teams that want to build internal tools with AI while IT keeps governance, security review and audit trails.	Non-technical business teams and departments that need client portals, CRMs, intranets and internal tools without waiting on developers.