Roll by ADPRoll by ADP is a first-of-its-kind, intelligent chat-based payroll app for small business.
vs
WaveClear books. Confident decisions.
Comparison · Payroll · weekly run Nov 3
Roll by ADP vs Wave
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Wave is the stronger AI pick in Payroll: it has a visibility score of 2.3 versus 0.3 for Roll by ADP, and ranks ahead in 100% of the answers that name both.
Choose Roll by ADP if…
- Per seat pricing suits your budget better than flat tiers
- Three months free offer
Choose Wave if…
- You want the brand AI engines rank higher (2.3 vs 0.3)
- You want a free plan to start
- Flat tiers pricing suits your budget better than per seat
- Free accounting and invoicing for micro-businesses
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Roll by ADP | Wave |
|---|---|---|
| Visibility score | 0.3% | 2.3% |
| Change vs last week | New | New |
| Rank in Payroll | #35 | #23 |
| Share of voice | 0.2% | 0.9% |
| Mentions this run | 1 | 4 |
| Positive in AI answers | — | 38% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Roll by ADP 0pp · Wave 0pp over 0 weekly runs.
Engine by engine
Wave leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Roll by ADPWave
Head to head in AI answers
1 engine answers name both brands
0Roll by ADP ranked higher
1Wave ranked higher
| Prompt | Engine | Roll by ADP | Wave |
|---|---|---|---|
| Which payroll platform offers a free trial? | Perplexity | #8 | #6 |
Features, pricing & fit
| Dimension | Roll by ADP | Wave |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | $39 per seat / mo | Free; paid from $19 / mo |
| Free plan | No | Yes |
| Deployment | Web and mobile app on Android and iOS | Cloud-based web application with a mobile app |
| Support | 24/7 chat support, Unlimited live chat support | Live chat and email support, Monday to Friday 9 AM to 4:45 PM Eastern, Wave Advisors bookkeeping and coaching (paid add-on) |
| Founded | 2021 | 2009 |
| Headquarters | Roseland, NJ | Toronto, Ontario, Canada |
| Employees | — | 201–500 |
| Funding | — | Series D |
| Best for | Small businesses with simple payroll needs that want to run payroll from a phone. | Freelancers, solopreneurs, contractors and consultants who run small businesses and want simple books and invoicing without accounting expertise |
Plans side by side
Wave
Starter$0month
Pro$19month per business (billed monthly); $190/year billed annually
Wave Advisors$149month (starting at)
Pros and cons
Themes from the AI answers that mention each brand
Roll by ADP
- Three months free offer
Wave
- Free accounting and invoicing for micro-businesses
- Well suited to freelancers and very small businesses
- Ongoing free plan rather than a time-limited trial
- Affordable and reliable for small businesses
- Clear public pricing
- Free plan mainly suits a single user, not teams
- Free products offer fewer controls and growth features
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Roll by ADP vs Wave”, https://slateindex.ai/compare/roll-by-adp-vs-wave, data of Nov 3, 2026. Licence: CC BY 4.0.