ServiceTitan vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ServiceTitan is the stronger AI pick in Field Service Management: it has a visibility score of 28.9 versus 13.1 for Zoho, and ranks ahead in 70% of the answers that name both.
Choose ServiceTitan if…
- You want the brand AI engines rank higher (28.9 vs 13.1)
- Market leader for residential and commercial trade contractors
- All-in-one platform for HVAC, plumbing, and electrical trades
- Deepest operational platform with pricing books and marketing integration
Choose Zoho if…
- AI answers describe it more positively (50% vs 23% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong value for money and low cost
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ServiceTitan | Zoho |
|---|---|---|
| Visibility score | 28.9% | 13.1% |
| Change vs last week | New | New |
| Rank in Field Service Management | #5 | #8 |
| Share of voice | 8.3% | 3.4% |
| Mentions this run | 40 | 19 |
| Positive in AI answers | 23% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ServiceTitan 0pp · Zoho 0pp over 0 weekly runs.
Engine by engine
ServiceTitan leads on 2 of 3 engines
Head to head in AI answers
10 engine answers name both brands
Features, pricing & fit
| Dimension | ServiceTitan | Zoho |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Deployment | Cloud-based | Cloud (SaaS) |
| Integrations | 70+ | — |
| Compliance | — | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Founded | 2012 | 1996 |
| Headquarters | Glendale, California, US | Chennai, Tamil Nadu, India |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | IPO · $1100M raised | Bootstrapped |
| Best for | Home and commercial contractors in the trades, from residential service companies to enterprise construction firms | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
ServiceTitan
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ServiceTitan
- Market leader for residential and commercial trade contractors
- All-in-one platform for HVAC, plumbing, and electrical trades
- Deepest operational platform with pricing books and marketing integration
- Strong ratings of 4.3-4.5/5 from more than 300 reviews
- Suited to scaling large enterprise-level home service businesses
- Typically more expensive and complex than alternatives
- High implementation costs and steep learning curve for startups
- Pricing kept behind quote-only sales process
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ServiceTitan vs Zoho”, https://slateindex.ai/compare/servicetitan-vs-zoho, data of Nov 3, 2026. Licence: CC BY 4.0.