Similarweb vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Similarweb is the stronger AI pick in Web Analytics: it has a visibility score of 7.2 versus 0.3 for Smartlook.
Choose Similarweb if…
- You want the brand AI engines rank higher (7.2 vs 0.3)
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or SOC 3 coverage
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Similarweb | Smartlook |
|---|---|---|
| Visibility score | 7.2% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #12 | #39 |
| Share of voice | 2.5% | 0.2% |
| Mentions this run | 13 | 1 |
| Positive in AI answers | 0% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Similarweb 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Similarweb leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Similarweb | Smartlook |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Deployment | — | Cloud |
| Compliance | ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3 | — |
| Support | Email support (support@similarweb.com), Dedicated enterprise support, Sales chat | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2009 | — |
| Headquarters | New York, NY, United States | — |
| Employees | 1,001–5,000 | — |
| Funding | IPO (NYSE) · $240M raised | Series A · $4M raised |
| Best for | Marketers, researchers, and SEO and PPC teams | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Similarweb
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
- not suited to precise first-party conversion measurement
- ranked behind Google Analytics and Amplitude in one comparison
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Similarweb vs Smartlook”, https://slateindex.ai/compare/similarweb-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.