Similarweb
NewAI-powered digital data intelligence for market, competitive and consumer insights.
#12 of 45 in Web Analytics10,000 customers (per linkedin.com)0% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Similarweb ranks #12 of 45 in Web Analytics with an AI visibility score of 7.2 (SlateIndex, Nov 2, 2026).
- Similarweb is most visible on Perplexity (13.2) and least on ChatGPT (3.1).
- AI engines name Similarweb in 16 of the 60 Web Analytics buyer prompts SlateIndex tracks.
- similarweb.com is the source AI engines cite most in answers about Similarweb, with 8 citations.
About
Company details for Similarweb
Similarweb is a digital data platform that gives businesses market intelligence on websites, apps, ecommerce and sales activity. Its products cover competitive benchmarking, app performance, AI search visibility, retail and Amazon insights, B2B prospecting, and stock research. Customers access the data through dashboards, APIs and data feeds. It ranks #12 of 45 in Web Analytics on SlateIndex and has a visibility score of 7.2 in the latest weekly run.
Founded in 2009 and headquartered in New York, NY, United States, the company employs 1,001–5,000 people. It has raised about $240M. Its differentiator: the vendor claims the largest digital data repository in the world, covering 100M+ websites, 4M+ apps and 10 years of history.
- Website
- similarweb.com
- Categories
- Web Analytics, SEO Tools
- Company size
- 1,001–5,000 employees
- Headquarters
- New York, NY, United States
- Founded
- 2009
- Company type
- Public (NYSE: SMWB)
- Funding
- IPO (NYSE) · $240M raised
- Customers
- 10,000 · per linkedin.com/company/similarweb
- Pricing
- Contact sales · flat tiers
- Free trial
- —
- Compliance
- ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3
- Support
- Email support (support@similarweb.com), Dedicated enterprise support, Sales chat
Read from linkedin.com, similarweb.com:443, g2.com, facebook.com, trustcenter.similarweb.com, startupintros.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Web Analytics. Google Analytics leads the category at 68.6%.
Media
Website and product screenshots for Similarweb
AI mentions & citations
Recent answers that name Similarweb
What features matter most in a web analytics tool?
How do companies understand website traffic without a dedicated tool?
Public estimates for competitors: Similarweb, Semrush, and Ahrefs can estimate another company’s traffic, but exact visitor, revenue, and conversion data requires access to the site’s own systems.
Best web analytics tool with AI features
Semrush / Similarweb — Best for AI Search & Competitor Visibility
Which web analytics tool offers a free trial?
Similarweb provides a free trial (and a limited free version) to test its web traffic and digital competitive intelligence features.
Which web analytics tool offers a free trial?
Similarweb — 7-day trial for its Pro packages.
Official website of the top web analytics tool vendors
Similarweb: A prominent market intelligence platform used for competitive web traffic analysis, accessible via the Similarweb Official Website.
What are the best Web Analytics tools in 2026?
A 2026 comparison from Toolradar ranks Google Analytics first overall, followed by Amplitude and Similarweb, while other comparisons place PostHog, Amplitude, and Mixpanel among the strongest product-analytics choices.
Compare the leading Web Analytics platforms
Choose Similarweb for competitor benchmarking and market research, not for precise first-party conversion measurement.
Products & features
What Similarweb sells
Web Intelligence
Competitive analysis, market research and SEO tools for websites.
App Intelligence
Benchmarks app performance, stickiness and audience.
AI Search Intelligence
Tracks brand visibility across AI search engines and chatbots.
Retail Intelligence
Full-funnel Amazon and retail insights.
Sales Intelligence
Prospecting, lead and contact data for B2B sales teams.
Stock Intelligence
Digital data for fundamental hedge funds and quant funds.
Strengths engines cite
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
Target market & buyers
Entrepreneurs, businesses and enterprises across marketing, research, sales and ecommerce teams.
Notable customers include Jimmy Kimmel, Walmart, P&G, Adidas, Google.
| Industry | Primary use case |
|---|---|
| Ecommerce | Understanding how shoppers discover, compare and buy across marketplaces and retail sites. |
| Agencies | Growing organic traffic through SEO research. |
| CPG / Retail | Mapping trends and user behavior to increase sales. |
| Consulting and Market Research | Identifying and quantifying consumer interest against competitors. |
| B2B Software | Tracking market trends and finding growth opportunities. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Equity round (2013, unverified) | 2013 | $3M |
| Growth round led by Naspers | 2015 | $25M |
| Growth equity led by Viola Growth, with Saban Ventures | 2017 | $47M |
| Round co-led by ION Crossover Partners and Viola Growth | 2020 | $120M |
| IPO (NYSE) | 2021 | $150M |
| Latest known round | Total raised |
|---|---|
| IPO (NYSE) | $240M |
Recent developments
- Sep 2026CompanyMichael Akkerman named CEO
Succeeds founder Or Offer, effective November 2, 2026.
- Sep 2026PartnershipAgentic commerce measurement with NIQ
Advanced agentic commerce measurement announced with NIQ.
- Aug 2026CompanyQ2 2026 results
Reported first quarter of positive GAAP operating profit.
- Jun 2026CompanyMulti-year ARR contracts
Multi-year ARR contracts worth about $47M in total contract value.
- Jun 2026PartnershipAI collaboration with Perplexity
Announced an AI collaboration with Perplexity.
Competitive landscape
How Similarweb compares with its top three alternatives
Similarweb most often appears alongside Google Analytics, Amplitude, Mixpanel in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Similarweb | 7.2% | 2.5% | New | Contact sales |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
| Amplitude | 79.4% | 16.4% | up+2.7% | Free plan |
| Mixpanel | 77% | 16% | up+2.4% | Free plan |
| Semrush | 64.3% | 12.3% | New | Free plan |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 0% · Neutral 78% · Mixed 22% of 9 engine answers that mention Similarweb
Praised for
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
Criticised for
- not suited to precise first-party conversion measurement
- ranked behind Google Analytics and Amplitude in one comparison
Pricing
Flat tiers pricing
Cite as: SlateIndex, “Similarweb AI visibility profile”, https://slateindex.ai/brand/similarweb, data of Nov 2, 2026. Licence: CC BY 4.0.