SmartlookQualitative analytics for websites and mobile apps with visitor recordings, heatmaps, event tracking, and funnels.
vs
SnowplowThe Real-Time Customer Context Layer for AI
Comparison · Web Analytics · weekly run Nov 2
Smartlook vs Snowplow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Smartlook is the stronger AI pick in Web Analytics: it has a visibility score of 0.3 versus 0 for Snowplow.
Choose Smartlook if…
- You want the brand AI engines rank higher (0.3 vs 0)
Choose Snowplow if…
- You need ISO 27001 or SOC 2 Type 2 or ISO/IEC 42001:2023 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Smartlook | Snowplow |
|---|---|---|
| Visibility score | 0.3% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #39 | #44 |
| Share of voice | 0.2% | 0% |
| Mentions this run | 1 | 0 |
| Positive in AI answers | 0% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Smartlook 0pp · Snowplow 0pp over 0 weekly runs.
Engine by engine
Smartlook leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
SmartlookSnowplow
Head to head in AI answers
0 engine answers name both brands
0Smartlook ranked higher
0Snowplow ranked higher
Features, pricing & fit
| Dimension | Smartlook | Snowplow |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | No · 14-day trial |
| Deployment | Cloud | Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow |
| Compliance | — | ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023 |
| Support | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation | 24/7 customer support, Technical Services |
| Founded | — | 2012 |
| Headquarters | — | London, United Kingdom |
| Employees | — | 51–200 |
| Funding | Series A · $4M raised | Venture capital round (investor not attributed) · $55M raised |
| Best for | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. | Digital-first companies whose product and data teams build on trusted, first-party behavioral data |
Plans side by side
Smartlook
Pricing not available.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Smartlook vs Snowplow”, https://slateindex.ai/compare/smartlook-vs-snowplow, data of Nov 2, 2026. Licence: CC BY 4.0.