Automation platform for email marketing, segmentation, CRM-triggered journeys, and lead nurturing.
ActiveCampaign’s pricing is built for teams that want marketing automation to scale with them rather than punish growth. The public pricing page presents four core email plans—Starter, Plus, Pro, and Enterprise—and frames them as customizable plans that are billed annually and sized to your business. For buyers who want to keep things simple, Starter covers the basics: email marketing, automation, limited segmentation, and a single user. As teams mature, Plus and Pro add stronger segmentation, landing pages, predictive content, attribution, and more users. Enterprise layers on premium segmentation, premium CRM and ecommerce integrations, custom objects, SSO, and a dedicated account team.
The supplied pricing documents do not publish numeric list prices, so the best way to think about cost is as a quote that varies by list size, plan level, and add-ons. ActiveCampaign explicitly says you can request a tailored plan, and its help center notes that add-ons require a base plan first. That means the headline subscription is only part of the total. Optional products such as SMS, WhatsApp Messaging, Transactional Email, Custom Reporting, and Enhanced CRM can increase spend if you need them, but they also let you avoid paying for capabilities you will not use.
If you are evaluating ActiveCampaign against lower-sticker-price tools, the key question is not just the entry price. It is whether your plan will keep working as your audience grows, whether core features are gated in a way that forces early upgrades, and whether add-ons are truly optional. ActiveCampaign’s own pricing materials emphasize predictable scaling, flexible monthly billing language in the blog, and a 14-day free trial so you can validate fit before committing.
Tiered annual pricing based on list size, with custom pricing available for tailored plans and optional add-ons for SMS, WhatsApp, transactional email, custom reporting, and enhanced CRM.
The public pricing page shows annual billing for the main email plans, and the help center says add-ons require a base plan first. ActiveCampaign also offers a 14-day free trial, and the help center says trial accounts are based on the Professional plan. The pricing page invites buyers to request pricing for a tailored plan, which indicates quote-based customization for some customers. The pricing materials do not show a monthly list price on the public page, so monthly total amounts are not available here.
5 actions per automation; 1 user; limited segmentation.
Unlimited automation actions; 1 user; standard segmentation.
3 users; advanced segmentation; unlimited automation actions.
5 users; premium segmentation; unlimited automation actions.
Extend campaigns with SMS marketing automation, including opt-in management, inbox and two-way messaging, broadcast campaigns, automated sends and reply triggers, reporting, and AI reply support.
Add WhatsApp messaging capabilities such as shared team inbox, broadcast messaging, and flows.
Reliably send password reset emails, notifications, confirmations, and similar transactional messages.
Add reporting that gives a more complete view of marketing and sales performance. The help center notes this is included with the Enterprise plan.
Boost CRM capabilities with Pipelines and Sales Engagement add-ons for pipeline management, deal records, account records, lead scoring, and 1:1 email features.
A small team wants to start email marketing and basic automations without committing to a large stack.
Expected costStarter plan pricing is customized by list size and billed annually; the public page does not show a numeric amount.A growing team needs landing pages, more segmentation, and unlimited automation actions.
Expected costPlus plan pricing is customized by list size and billed annually; total cost depends on contacts and any add-ons the team purchases.A larger marketing team needs predictive content, attribution, and more seats.
Expected costPro plan pricing is customized by list size and billed annually; the total rises with contact volume and optional add-ons such as SMS, transactional email, or enhanced CRM.An enterprise buyer needs SSO, custom objects, premium CRM integrations, and dedicated support.
Expected costEnterprise pricing is customized and not published as a number on the public page; pricing will depend on business size, list volume, and configuration needs.No. The public pricing page shows the plan structure and says each plan starts at an unpublished amount, while also inviting buyers to request a tailored plan. That means exact prices are not displayed in the supplied pricing documents. Buyers should use the pricing page or sales contact flow to get a quote based on their list size and needs.
Yes. ActiveCampaign says you can start a 14-day free trial, and the help center says trial accounts are based on the Professional plan. The documents also note that the trial can be used to test the Sales Engagement add-on and Salesforce integration. The pricing page further says you can start a free trial with full platform access.
The help center says add-ons require a base plan first, and that SMS, Custom Reports, Transactional Email, Pipelines enhanced CRM, and Sales Engagement enhanced CRM are available depending on plan type. The public pricing page also lists several add-ons, including SMS, WhatsApp Messaging, Transactional Email, and Enhanced CRM. In practice, buyers should confirm which add-ons fit their plan before purchase.
The supplied pricing documents say trial accounts are based on the Professional plan, and the blog post says the trial is 14 days with no credit card required. The blog also says you can add up to 100 contacts and send up to 100 emails during the trial. Some features, such as SMS sending and adding a custom domain to a landing page, are excluded during the first test window.
