by Ahrefs · ahrefs.com ↗
SEO platform expanding into AI search tracking and brand visibility monitoring across generative answers.
Freemium plus tiered subscriptions, optional add-ons, standalone tools, and usage-based overages; some tiers are self-serve while Enterprise is quote-only.
Ahrefs sells the core paid plans monthly, and the pricing page says annual plans are available for Lite, Standard, and Advanced with 2 free months on annual billing. The Enterprise plan requires an annual commitment, and the pricing FAQ says upgrades take effect immediately while downgrades and cancellations take effect at the end of the current billing period. Ahrefs says there are no contracts or setup fees, accepts major cards, and supports wire transfer for Enterprise on request. The company also says it never runs discounts, and the free plan can be used without payment for limited access.
Publicly listed limits include 1 million Web Analytics events, 5,000 crawl credits per verified project per month in Site Audit, 1,000 keywords/backlinks/top pages at once in Site Explorer, unlimited channels and posts in Social Media Manager while in beta, and 5 documents per month for AI Content Helper.
Starter includes 100 credits per month, 1 unverified project, 1 month of historical data, 10,000 crawl credits per verified project per month, and 50 tracked keywords in Rank Tracker. Ahrefs says the plan uses credits for usage limits.
Lite includes 500 credits per month, up to 2 additional users, 5 unverified projects, 6 months of historical data, 250,000 crawl credits per month in Site Audit with a 25,000 crawl-credit max per project, 750 tracked keywords, 5 reports with 30 widgets, and 500,000 export rows per month.
Standard is the first unlimited credit plan for active users. It includes up to 5 additional users, 20 unverified projects, 24 months of historical data, 500,000 crawl credits per month in Site Audit with a 50,000 crawl-credit max per project, 2,000 tracked keywords, 5 reports with 30 widgets, and 1.5 million export rows per month.
Advanced keeps unlimited credit usage and increases limits to up to 10 additional users, 50 unverified projects, 60 months of historical data, 1.5 million crawl credits per month in Site Audit with a 250,000 crawl-credit max per project, 5,000 tracked keywords, 15 reports with 150 widgets, and 4 million export rows per month.
Enterprise starts at $1,499 per month, includes 3 additional users, and supports unlimited additional users overall. Public limits list 100 unverified projects, 1,000 portfolio target URLs, 10,000 tracked keywords, 5 million crawl credits per month and per project in Site Audit, 25 reports with 250 widgets, and unlimited API rows per request.
Brand Radar is a standalone tool and can only be purchased monthly; the pricing page does not publish further public usage limits for the base tool in the supplied text.
Overage is billed at the end of the billing month at $0.020 per check, and tracking one prompt on one platform in one location uses one check.
Overage is billed at $0.015 per check, and one prompt on one platform in one location uses one check.
Overage is billed at $0.010 per check, and one prompt on one platform in one location uses one check.
The supplied pricing text indicates the tool includes 5 documents per month in subscription plans, but the snippet cuts off before the full standalone limits are shown.
Add-on that brings together reporting capabilities, including 50 reports, 500 total widgets, and scheduling.
Adds auto-submit to IndexNow, Ask AI in Site Audit, always-on site audit at 10 pages per minute, instant recrawl, and AI detection in Site Audit for 1,000 URLs per crawl.
Adds patches, auto-submit to IndexNow, batch AI in Site Audit, AI detection in Site Audit for unlimited URLs, and always-on site audit at 30 pages per minute.
A solo marketer wants a low-cost way to check competitors and track keywords.
Expected cost$29/mo for Starter.A small team needs more projects, more users, and heavier reporting without going fully enterprise.
Expected cost$129/mo for Lite, plus any paid add-ons or extra users.An agency wants broader limits, advanced reporting, and higher crawl or export capacity.
Expected cost$449/mo for Advanced, plus optional add-ons and any Enterprise-only extras if needed.A large organization needs SSO, audit logs, unlimited API rows, or custom terms.
Expected cost$1,499/mo starting price on Enterprise with annual commitment required.The pricing page says Ahrefs does not run discounts. Instead, it offers a free plan for limited access, and the free plan is the public no-cost entry point in the supplied materials. The page does not describe a conventional time-boxed free trial for the paid plans in the supplied text.
Yes. The pricing page states that Lite, Standard, and Advanced can be purchased monthly or annually, while Enterprise requires an annual commitment. The page also shows monthly billing links for the self-serve plans.
Ahrefs says extra usage can be charged automatically once you enable pay-as-you-go credits and data, and additional users are automatically charged if they are not prepaid for. For credit-based plans, the help center explains that users can trigger credit-based charges and that extra credits can be purchased as pay-as-you-go add-ons.
No. The supplied pricing page frames Enterprise as a sales-assisted tier with annual commitment required and a Talk to sales call to action. The comparison page also says enterprises can pay upfront by bank transfer or wire transfer, and that some special-case terms require Enterprise.
Ahrefs says annual plans are available for Lite, Standard, and Advanced, and the pricing overview says annual billing includes 2 free months. The help center also says consumable usages reset monthly and that pay-as-you-go credits are valid for 3 billing months if the subscription renews on time.
