by Amplitude · amplitude.com ↗
Leading event-based product analytics platform
Amplitude’s pricing is built around a generous free entry point, self-serve usage-based billing, and custom-priced plans for larger teams. If you’re just getting started, the Free plan gives you a no-credit-card way to explore the platform and includes 2 million events per month. If you need more scale, Plus is the self-serve paid tier, and Amplitude says it uses pay-as-you-go pricing so your bill grows with event volume and monthly tracked users. For teams that need more advanced controls, Growth and Enterprise are custom-priced and require a sales conversation. Amplitude also publishes a Startup Scholarship for qualifying companies, which can make the Growth plan free for one year. In other words, the cost structure is designed to let smaller teams start at no cost, then expand into paid usage as their analytics needs become more complex. Add-ons and higher-volume usage can increase the final total, so buyers should expect the effective price to depend on both scale and the capabilities they need.
Freemium, usage-based pricing with self-serve and custom-priced tiers.
Amplitude offers annual and monthly billing for the Plus plan, with automatic renewal every 12 months on annual billing or on the first of each month for monthly billing. The billing FAQ says you can cancel before the next renewal period and keep access until the current period ends. Trials are not the main free entry point; Amplitude emphasizes a no-time-limit Free plan, and the Startup Scholarship gives qualifying startups one free year of Growth. Startup eligibility requires less than $10 million in funding and fewer than 20 employees. The docs also note that some features and add-ons are only available on Growth or Enterprise, and that Growth and Enterprise are custom-priced.
The public pricing page says the Free plan includes 2 million events per month forever. It is intended for individuals and explorers getting started, and the docs say it is not a trial and has no time limit.
Amplitude describes Plus as the self-serve paid tier and says it scales with event volume. The billing FAQ says it uses pay-as-you-go pricing and that additional usage is charged at the same per-unit rate as the plan price when you exceed included MTU or event volume.
Growth is described as a custom-priced plan for businesses looking to scale. Amplitude says pricing is based on event volume and feature needs, and some add-ons are available on Growth or Enterprise.
Enterprise is described as the plan for larger organizations with complex requirements. The docs say it includes Enterprise-only functionality and that pricing is custom based on volume and requirements.
Amplitude says this add-on is available on Growth or Enterprise and includes Behavioral Cohorts API functionality.
The Scholarship FAQ says qualifying startups can request access to add-ons like Insights by emailing the scholarship team.
The Scholarship FAQ says qualifying startups can request access to add-ons like Portfolio by emailing the scholarship team.
A solo analyst or early-stage team wants to evaluate the product before paying.
Expected cost$0A small team needs more volume and plans to stay self-serve.
Expected costStarts at $0, then increases with event volumeA growing business needs advanced analytics, permissions, and retention controls.
Expected costCustom pricingA larger enterprise needs governance, advanced user management, and unlimited monitoring.
Expected costCustom pricingYes. Amplitude says the Free plan is completely free, requires no credit card, and is not a trial. The pricing page says it includes 2 million events per month forever, and the product pages repeat that customers can start for free. This makes the Free tier the most straightforward way to begin without committing to a paid subscription.
Plus is Amplitude’s self-serve paid tier, and the billing FAQ says it uses pay-as-you-go pricing. If you exceed your included monthly tracked users or event volume, Amplitude charges additional usage fees at the same per-unit rate as your plan price. The FAQ also says Plus renews automatically on the monthly or annual schedule you choose.
Amplitude says Growth and Enterprise are custom-priced plans based on volume and feature requirements. The pricing page also says Growth includes everything in Plus and adds advanced capabilities, while Enterprise adds additional governance and administrative features. Buyers who need more scale or more specialized controls should expect a sales conversation rather than a published rate card.
Yes. Amplitude says qualifying startups can receive one free year of the Growth plan through the Startup Scholarship. The FAQ says eligibility requires less than $10 million in funding and fewer than 20 employees, and it also says the scholarship includes 200,000 MTUs. This is a meaningful way for very early-stage companies to delay paid spend.
