by Apollo · apollo.io ↗
Sales intelligence and sales engagement platform with sequencing, dialing, and prospecting tools.
Apollo’s pricing is built around a public free entry point, a trial experience, and quote-based expansion for larger or more complex deployments. The official pricing page confirms that Starter is free forever, while trial plans include 50 credits and 5 mobile credits plus almost all of the selected plan’s features. It also explains that Apollo’s Unlimited plans are governed by Fair Use Policy and that buyers can add more credits as needed, but it does not expose public list pricing for the paid tiers in the supplied documents. That means the most accurate way to describe Apollo’s pricing page is as transparent on access and usage rules, but selective on exact dollar amounts. For buyers, the main cost drivers are likely to be plan selection, credits, mailbox connectivity, seat changes, and whether the account needs enterprise custom pricing, custom integrations, or separate terms for external or resale use cases. The page also signals operational billing rules that matter during procurement: cancellations, upgrades, downgrades, and add-on changes do not all take effect at the same time. In short, Apollo makes it easy to start free, but exact paid pricing is not publicly disclosed in the supplied official materials.
Freemium with free forever Starter plan, free trial, and custom quote-based paid tiers; public list pricing for paid plans is not disclosed in the supplied documents.
The supplied official pricing page does not disclose monthly or annual list pricing for paid tiers. It does state that cancellations take effect at the end of the current term, and that upgrades to plan or seat count take effect immediately. Downgrades to plans or seat count also take effect immediately, while add-on downgrades take effect at the end of the billing cycle. The page also says trial plans include 50 credits and 5 mobile credits, and that after the trial ends buyers can convert to a paying plan or downgrade to Starter, which is free forever. Discounts are not publicly disclosed in the supplied documents.
The supplied documents do not disclose seat minimums, record limits, or a public feature matrix for Starter beyond the stated email-campaign and mailbox-connection behavior.
The official pricing page does not disclose public list prices or a complete tier-by-tier feature matrix for the paid plans in the supplied documents. The page does disclose a fair-use credit cap for Unlimited plans and states that additional credits can be customized to the buyer's needs.
No public list price, seat minimum, or package limits are disclosed in the supplied documents. Apollo directs buyers with advanced enterprise needs to speak to sales.
Buyers can add more credits to their account at any time after signing up and logging in. Apollo also says additional credits can be customized to a buyer's needs.
Apollo says API access is available on Custom plans for more advanced integrations.
A solo user or very small team that mainly wants a free way to prospect and send campaigns.
Expected costFree forever on Starter, if the needed use stays within the public free-plan behavior described on the pricing page.A team evaluating Apollo through a trial before purchasing.
Expected costNot publicly disclosed after the trial; the trial itself includes 50 credits and 5 mobile credits.An enterprise buyer with security, governance, or integration requirements beyond standard packages.
Expected costQuote only.Not in the supplied official pricing documents. Apollo’s pricing page describes free and quote-based options, but it does not disclose public list prices for the paid tiers here. Buyers who need exact pricing are directed toward custom pricing and, in some cases, sales assistance.
Apollo says trial plans include 50 credits and 5 mobile credits. It also says trial plans include almost all of the features of the selected plan. One stated exclusion is the ability to link a non-Gmail/Microsoft account to send email campaigns unless the buyer is on a paid plan or has a direct trial setup by a sales representative.
After the trial, Apollo says buyers can convert to a paying plan or downgrade to Starter, which is free forever. The page therefore gives users a no-cost off-ramp if they do not want to continue on a paid plan. The supplied documents do not disclose a public trial length.
Apollo says Unlimited plans are governed by a Fair Use Policy to prevent abuse and preserve the user experience. The page also discloses a credit limit of 10,000 credits per account per month for non-paying accounts on an Unlimited Plan, or the lesser of Paid / $0.025 or 1 million credits per account per year for paying accounts on an Unlimited Plan. Buyers needing more credits can work with Apollo for customized limits.
Apollo says buyers may request cancellation in Plan Overview or by emailing support. Cancellations take effect at the end of the current term. Upgrades to plan or seat count take effect immediately, and downgrades to plan or seat count also take effect immediately, while add-on downgrades take effect at the end of the billing cycle.
