Braze Go
Not publicly disclosedNot publicly disclosed
- Core Braze features and functionality
Designed for early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.
Braze Pricing & Plans
#8 in Marketing Automationby Braze · braze.com ↗
Customer engagement platform for cross-channel messaging, lifecycle journeys, and behavioral automation.
#8Marketing AutomationMid-market
Pricing at a glance
Braze’s public pricing story is intentionally not a traditional price list. Instead of showing a fixed menu with posted monthly fees, the company frames pricing as value-based and quote-driven, with commercial terms that scale around Monthly Active Users, platform edition, and Action Credits. That means the buyer experience starts with understanding which edition fits the team’s stage—Braze Go, Select, Pro, or Enterprise—and then sizing usage based on the customers actually being engaged and the channels or AI capabilities being used.
For buyers evaluating budget, the most important takeaway is that Braze does not publish standard list prices in the supplied official documents. The pricing page invites you to get pricing and also offers a free trial callout, while the pricing article explains that contracts are customized rather than bound to a rigid public rate card. Braze also emphasizes that it does not charge a seat tax, so the model is not built around simply adding team members. For startups, Braze advertises a separate program with four months of free access for eligible VC-backed companies, plus dedicated onboarding support and discounted continued use afterward.
Because no public rate card is disclosed, the right way to evaluate Braze is by mapping your expected active user volume, messaging volume, channels, and AI usage to the edition and commercial package you would need. In other words, the cost is usage-sensitive rather than shelf-priced. If you need a fast answer, Braze’s own pages make clear that a custom quote is the path to a final number.
◇ Pricing model
Value-based, quote-based pricing tied to Monthly Active Users, platform edition, and Action Credits.
↻ Billing notes
Braze publicly describes its commercial model as quote-based and value-based, with pricing that scales around Monthly Active Users and Action Credits instead of a simple seat or message license. The official pages do not disclose monthly versus annual billing for the core platform, and they do not publish seat minimums. The pricing page says to get pricing, and the trial callout says to try Braze for free, while a startup article says eligible VC-backed startups can receive four months of free access and discounted continued use.
Plans and pricing
4 tiersBraze Select
Not publicly disclosedNot publicly disclosed
- Everything in Braze Go
- Increased orchestration capabilities
- Enhanced security features
- User provisioning
Designed for companies scaling engagement across more channels and team members while strengthening governance and security.
Braze Pro
Not publicly disclosedNot publicly disclosed
- Everything in Braze Select
- Predictive AI capabilities
- AI personalized recommendations
- Expanded dashboard user group administration
Designed for brands optimizing performance and maximizing impact with advanced BrazeAI capabilities and personalization.
Braze Enterprise
Not publicly disclosedNot publicly disclosed
- Everything in Braze Pro
- Enterprise-grade orchestration
- Enterprise-grade infrastructure
- Enterprise-grade governance
- Advanced experimentation with BrazeAI Agent Console
Designed for forward-thinking enterprises running engagement at massive scale.
Evidencebraze.com ↗
Add-ons and extras
Action Credits
Not publicly disclosedA flexible credit-based model used across channels and certain BrazeAI products; public pricing does not disclose a standalone price for credits in the supplied documents.
Braze for Startups program
4 months free access to BrazeEligible VC-backed startups can access four months of free access plus dedicated onboarding support and discounted continued use afterward.
Evidencebraze.com ↗braze.com ↗
What buyers actually pay
A startup wants to test Braze before committing to a paid contract.
Expected cost4 months free access to Braze; afterward, discounted continued use is available for eligible VC-backed startups. Exact paid pricing is not publicly disclosed.Eligibility for the Braze for Startups programPost-trial or post-free-access commercial termsActive users and usage volume
A growth team wants to compare Braze editions for cross-channel messaging.
Expected costNot publicly disclosed. Braze publishes edition names and feature direction, but not list prices.Chosen platform editionMonthly Active UsersAction Credits
An enterprise buyer wants a quote for large-scale orchestration and governance.
Expected costNot publicly disclosed. Braze directs buyers to get pricing rather than publishing a public enterprise rate card.Enterprise edition scopeActive usersMessages, channels, and AI usage
Pricing FAQ
No. Braze says it does not offer a one-size-fits-all rate card and instead customizes packages based on goals and usage. The public pricing page invites buyers to get pricing rather than publishing standard list prices. A third-party pricing reference also says no pricing plans are currently listed.
Braze says pricing scales with Monthly Active Users and Action Credits. Its pricing article also says the model uses three primary dimensions: Platform Editions, Active Users, and Flexible Credits. In plain terms, the more users you actively engage and the more channels or AI tasks you use, the more the commercial package can expand.
Yes, the pricing page says to start a free trial, and the startup article says eligible VC-backed startups can receive four months of free access to Braze. That startup program also includes a Dedicated Onboarding Manager and Solutions Architect, plus discounted continued use. The supplied documents do not publish the length or terms of any standard trial beyond the free-trial callout.