by Braze · braze.com ↗
Customer engagement and marketing automation platform for orchestrating personalized messages across channels.
Value-based pricing with pricing that scales by Monthly Active Users (MAU), platform edition, and flexible action credits; no public list price is provided.
Braze does not publish monthly or annual list pricing on its website. Instead, it offers custom pricing, a free trial, and sales-led quoting. The company says pricing is designed to scale with Monthly Active Users and usage, and its blog states that contracts are tailored to specific goals and usage rather than a rigid public rate card. Buyers should expect renewal and expansion costs to be tied to growth in active users, messaging, and higher-tier capabilities.
Designed for early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging. The page does not publish a fixed price or usage limit.
Built for companies scaling engagement across more channels and team members while strengthening governance and security. No public list price is shown.
Positioned for brands optimizing performance and maximizing impact with advanced BrazeAI capabilities and personalization. The page does not disclose a numeric price or contract minimum.
Built for forward-thinking enterprises running engagement at massive scale. No public pricing is listed.
Braze describes Action Credits as a flexible credit-based model that works across channels and certain BrazeAI products. The pricing page says credits can be used across email, SMS, in-product messaging, BrazeAI Agent Console™, and more, but it does not publish a standalone dollar amount.
An early-stage team wants to launch its first personalized cross-channel campaigns.
Expected costCustom quote; no public price disclosed.A scaling company needs governance, security, and more orchestration across multiple teams.
Expected costCustom quote; likely higher than entry-level usage because of broader feature access and larger active-user counts.An enterprise wants advanced personalization, predictive AI, and experimentation at massive scale.
Expected costCustom quote; likely the highest tiered package among the published editions.No. Braze says it does not offer a one-size-fits-all rate card and instead customizes the package based on each buyer’s goals and usage. The pricing page directs visitors to get pricing or talk to sales rather than showing a fixed list price. That means you should expect a sales-led quote process.
Braze says pricing scales with Monthly Active Users, and its pricing article adds that the model is built around platform editions, active users, and flexible credits. The pricing page also explains that credits can be used across channels and certain BrazeAI products. In practice, your final price will depend on how broadly you use the platform and how much customer activity you manage.
Yes. The pricing page includes a “Start a free trial” call to action. However, the page does not say how long the trial lasts or whether any usage limits apply, so buyers should confirm those details directly during signup or with sales.
Braze Enterprise is the published edition aimed at forward-thinking enterprises running engagement at massive scale. The page says it includes everything in Braze Pro, plus enterprise-grade orchestration, infrastructure, and governance, along with advanced experimentation using BrazeAI Agent Console™. Buyers should still request a quote because Braze does not publish list prices.
