Campaign Monitor Pricing, Plans, and Availability

#11 in Email Marketing

by Campaignmonitor · campaignmonitor.com

Email campaign builder and automation-lite platform with templates, segmentation, and reporting.

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Pricing at a glance

◇ Pricing model

Freemium, usage-based tiers by contact count and send volume; monthly and annual billing options are shown, with some plans offering promotional first-month discounts.

↻ Billing notes

The pricing page shows both monthly and annual billing tabs. A promotional offer is visible for Essentials with 90% off the first month, then a recurring monthly price afterward, but the exact recurring amount is not visible in the supplied text. The site also references free trial messaging elsewhere, including a 30-day free trial with no card required on an alternative-comparison page. The pricing and feature pages indicate that some features are gated by plan and that certain advanced features can be bought separately.

Plans and pricing

4 tiers

Free

Monthly
$0/month
  • Drag-and-drop builder
  • Customizable template library
  • Segmentation tools
  • A/B testing
  • Limited real-time and world-view reporting analytics
  • 500 contacts

The free plan includes 500 contacts and 500 monthly sends. It is positioned for testing the platform, and access to some reporting is limited.

Lite

Monthly and annual options are shown, but the exact public price is not visible in the supplied text.
Not publicly disclosed
  • 5x subscriber emails per month
  • Custom coded templates
  • Unlimited signup forms
  • AI Writer
  • Automated emails
  • Pre-built journeys

The plan is described as a starter tier for users getting started. The pricing page shows a 2,500 monthly send volume for the displayed Lite configuration, and automated emails are limited to email send volume.

Essentials

Monthly and annual options are shown, with a promotional first-month discount mentioned for the currently displayed offer.
Not publicly disclosed
  • Unlimited email sends
  • Priority level support
  • All core features included
  • Unlimited access to AI-powered email features
  • Unlimited automated emails
  • Inbox preview

The pricing page shows unlimited monthly send volume for Essentials. The page also notes that some advanced feature access can be purchased separately, including non-human click filter, engagement segments, countdown timer, and time zone sending.

Premier

Monthly and annual options are shown, but the exact public price is not visible in the supplied text.
Not publicly disclosed
  • Unlimited email sends
  • Premier phone and email support
  • Advanced marketing automation
  • Inbox preview
  • Engagement segments
  • Send-time optimization

The page positions Premier as the top publicly described tier for larger-scale campaigns and advanced optimization features. No public seat minimum is stated in the supplied text.

Add-ons and extras

Website Builder

$10/month

A cross-channel add-on that lets you build a website directly through your Campaign Monitor account.

Hidden and indirect costs

Worth budgeting for
⚠  Several advanced capabilities are not simply bundled into the base plans in the supplied pricing page text. The page explicitly says you can purchase additional advanced feature access such as non-human click filter, engagement segments, countdown timer, and time zone sending, which indicates that some functionality may add to the total cost. The pricing page also shows a separate Website Builder charge, so buyers who want website functionality should expect another line item beyond email plans.

What buyers actually pay

A small team wants to test Campaign Monitor before committing to a paid plan.

Expected cost$0/month on the Free plan.
500 contacts500 monthly sendsLimited reporting

A growing sender needs more automation and testing without worrying about send caps.

Expected costNot publicly disclosed for the plan price, but Essentials is the tier shown for unlimited sends and advanced features.
Unlimited email sendsAdvanced marketing automationTime zone sendingInbox previewOptional add-on access for advanced features

A team wants to manage email plus a simple website from the same vendor.

Expected costEmail plan price not publicly disclosed, plus $10/month for Website Builder.
Website Builder add-onEmail plan tierContact bandMonthly or annual billing

Pricing FAQ

Yes. The supplied pricing references show a Free plan with $0/month pricing. It includes 500 contacts and 500 monthly sends in the cited comparison page. Campaign Monitor also uses the free plan as a way to let buyers test the platform before upgrading.

Not all of them are. The pricing page confirms the plan names and shows the billing cadence options, but the exact dollar amounts for Lite, Essentials, and Premier are not fully visible in the supplied text. Because of that, the safest buyer-facing wording is to mark those plan prices as not publicly disclosed rather than inventing numbers. The page does show that Essentials has a first-month promotion and that Website Builder is priced separately.

The higher tiers add more automation, testing, support, and optimization features. Essentials includes unlimited sends, priority support, unlimited automated emails, inbox preview, time zone sending, and unlimited spam filter testing. Premier adds engagement segments, send-time optimization, advanced link tracking, and email section locking on top of the shared core features.

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