Index
CategoriesProducts
Book a demo
Index

The public AI visibility index for B2B software. Products rank, brands roll up.

Explore
CategoriesProductsBrandsAI answer evidence
Slate
Sign up to SlateBook a demo
© 2026 Slate. Data window: last 30 days. Source: Slate Index.
Home/CRM/Capsule CRM

Capsule CRM Pricing, Plans, and Availability

#17 in CRM

by Capsule · capsulecrm.com ↗

Best for SMBs needing simplicity

#17CRM
Updated Jul 15, 2026Visit website ↗
18.3/ 100
AI visibility score

How often Capsule CRM appears when AI assistants answer buyer questions.

#17 in CRM
Mention rate22%
Answer coverage7 of 32 runs
Capsule CRM18.3
OverviewPricingAlternativesReviewsCapsule CRM vs HubSpot CRM

Pricing at a glance

Capsule CRM keeps pricing intentionally straightforward for small and growing teams. The official pricing page shows a free plan, then paid plans billed per user and per month, with annual billing called out on the plan cards. That structure makes it easier to estimate costs up front than with CRM tools that rely on layered add-ons, usage-based credits, or complex feature gates. Capsule also offers a 14-day free trial with no card required, and the company states there are zero setup fees, which lowers the barrier to evaluating the product before you commit.

For buyers comparing CRM options, the most important thing to understand is that Capsule’s value proposition is simplicity. The free plan is limited to two users and includes the basics for managing contacts and opportunities, while the Starter plan adds core sales features and the AI Pipeline Generator. Higher tiers unlock more capacity, automation, reporting, project management, and AI-assisted enrichment and summaries. Capsule’s own pricing guidance also highlights a flat-seat AI approach at $36 per user per month in one example, which is meant to avoid the surprises common in consumption-based models. In practical terms, that means your total cost is driven mostly by team size and the tier you choose, rather than by separate AI usage charges or a maze of required extras.

If you are a small business that values predictable budgeting, Capsule is positioned as a clean fit. The paid plans are built to scale from a handful of users up through larger sales teams, and the available add-on starts from $11 per month for marketing support. The documents supplied here do not list every tier’s exact current price in the pricing table, so the safest way to evaluate total cost is to match your team’s size and feature needs to the plan cards on the signup page. For many SMBs, the appeal is that Capsule gives you a clear starting point, a free trial, and a path to upgrade without the hidden complexity that often makes CRM pricing hard to forecast.

◇ Pricing model

Free plan plus per-user monthly paid plans billed annually, with a separate marketing add-on available.

↻ Billing notes

Capsule offers both monthly and annual payment options in its broader messaging, but the official pricing table shown on the signup page states paid plans are billed annually and includes a 14-day free trial with no card required. The free plan supports up to two users, and the company says there are zero setup fees. The documents do not mention long-term contracts, renewal penalties, or discounts beyond the note to save up to 14% when paying annually.

Evidencecapsulecrm.com ↗capsulecrm.com ↗

Plans and pricing

5 tiers

Free

Free plan
$0
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Custom Sales Milestones
  • Custom Task Categories

Maximum 2 users.

Starter

Per user, per month. Billed annually.
Starting at $18 per user/month
  • 30,000 Contacts
  • Email Templates
  • Shared Mailbox
  • Basic Reporting
  • Premium Integrations
  • Goals

Perfect for businesses with one to five employees.

Growth

Per user, per month. Billed annually.
  • 60,000 Contacts
  • Workflow Automations
  • Advanced Sales Reporting
  • Reporting Dashboards
  • Multiple Sales Pipelines
  • Multiple Project Boards

Best for small businesses with sales teams.

Advanced

Per user, per month. Billed annually.
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines

For bigger sales teams, with more than one salesperson.

Ultimate

Contact sales / trial first
Custom pricing
  • Account manager
  • Custom training

Ideal for scaling teams with 5+ users.

Evidencecapsulecrm.com ↗capsulecrm.com ↗

Add-ons and extras

Marketing add-on

Starting from $11 per month

An add-on that works with Capsule to help you attract, win, and keep customers. It is available to activate from within your Capsule account.

Evidencecapsulecrm.com ↗

Hidden and indirect costs

Worth budgeting for
⚠  The pricing documents do not list setup fees, and Capsule says there are zero setup fees associated with opening an account. The larger cost consideration is plan fit rather than surprise onboarding charges. The paid plans are billed annually, so buyers should account for the commitment structure when comparing cash flow and renewal timing.
⚠  Capsule’s pages emphasize that AI features are included in the appropriate paid tiers rather than sold as a separate usage-based add-on. That reduces the chance of consumption charges, but buyers still need to choose the right tier because feature access changes by plan. The documents do not mention overage fees, minimum contact commitments beyond the free tier, or extra charges for AI usage.
Evidencecapsulecrm.com ↗capsulecrm.com ↗

What buyers actually pay

A very small business wants to test Capsule before committing.

Expected cost$0 to start on the Free plan, then $18 per user/month on the Starter plan if the team upgrades.
Number of usersWhether paid features are neededAnnual billing commitment

A five-person team wants a predictable CRM with AI features.

Expected costFive users on Starter would be $90 per month if priced at $18 per user/month, billed annually. The documents also say the AI plan example in Capsule’s pricing discussion is $36 per user per month, but the signup pricing table does not separately price AI as an add-on.
Team sizePlan tierIncluded AI features

A growing sales team needs deeper automation and enrichment features.

Expected costThe exact price is not listed in the supplied pricing table, so expected cost is unavailable from the documents. Buyers would need to confirm current quote-based pricing for higher tiers.
Team sizeNeeded contacts limitWorkflow automationsAI enrichment features
Evidencecapsulecrm.com ↗capsulecrm.com ↗capsulecrm.com ↗

Pricing FAQ

Yes. The pricing page says Capsule includes a free 14-day trial and that no card is required. The FAQ on the pricing page also says the trial begins as soon as you sign up for one of the paid plans. At the end of the trial, you can continue on the paid plan, switch plans, or cancel.

No. Capsule says there are zero setup fees associated with opening a Capsule account. That makes the early cost structure easier to understand because you are mainly evaluating the plan price rather than extra onboarding charges. The documents do not mention implementation fees beyond that statement.

The pricing table states that the paid plans are billed annually and priced per user, per month. The broader site also references monthly and annual payment options, but the supplied pricing table is the clearest official source for plan billing. If you want the exact current amount for a given tier, the plan card on the signup page is the source to check.

Evidencecapsulecrm.com ↗capsulecrm.com ↗
On this page
01Pricing at a glance02Plans and pricing03Add-ons and extras04Hidden and indirect costs05What buyers actually pay06Pricing FAQ
At a glance
Category rank#17 · CRM
AI visibility18.3 / 100
Mention rate22%
CategoryCRM
BrandCapsule
Websitecapsulecrm.com ↗

Compiled from public product evidence and live AI answers. Empty or unsupported fields are omitted.

↓Next: Alternatives