by Drip · drip.com ↗
Best for ecommerce and DTC, not primarily B2B
Drip’s pricing is built for ecommerce teams that want simple, scalable marketing automation without paying for a lot of extras they may not use. The official pricing page says pricing is based on list size and send volume, and the starting point shown is $39 per month for 1–2,500 people. Drip also offers a 14-day free trial with no credit card required, which makes it easy to test the platform before committing to a paid plan. For buyers comparing tools, the key thing to understand is that Drip’s cost is usage-based: as your audience grows and your email volume increases, the monthly spend can rise with it. The included feature set is broad even at the starter level, with unlimited email sends, automation, dynamic segments, onsite campaigns, and onboarding support listed on the pricing page. For teams that need live chat support, the product site indicates that support is available on $99/month+ plans. Because the supplied documents do not publish a full public rate card for every higher tier, the safest budgeting approach is to treat the posted $39/month as the entry point and confirm your exact cost based on current list size and send volume.
Usage-based pricing based on list size and send volume, with pricing that scales as your business grows.
Drip offers a 14-day free trial with no credit card required, and the pricing page says you are not charged until you upgrade by providing payment information. The FAQ says you can cancel anytime in Billing Settings. The product page also notes that paying customers on $99 per month and above get live chat support, while the pricing page includes email and chat support in the starter package shown there. The supplied documents do not mention annual discounts, contract minimums, or renewal terms.
The official pricing page ties this price to 1–2,500 people. It also notes that pricing grows with your list size and send volume, so higher-volume accounts should expect costs to increase beyond the starter range.
The supplied official pricing document does not list additional fixed plan names or published prices beyond the $39 per month starting point. It states that pricing is based on list size and send volume, which indicates the amount can change as usage increases.
The pricing page does not publish a rate card for larger accounts in the supplied documents. Instead, it describes flexible pricing that grows with your business and bases cost on list size and send volume.
A small ecommerce store with up to 2,500 contacts wants to start email automation quickly.
Expected cost$39/monthA team wants to evaluate Drip before committing to a paid plan.
Expected cost$0 during the 14-day trialA buyer needs support beyond basic email support and wants live chat.
Expected costAt least $99/month for plans that include live chat supportYes. The pricing page says Drip includes a 14-day free trial and that no credit card is required to start. The FAQ also says you will not be charged until you upgrade by providing your payment information. Unlimited emails are not available during the free trial, but other features are available.
Drip says pricing is based on the number of active people in your account and the volume of emails you send during the month. The official pricing page also says pricing is based on list size and send volume. That means the monthly price is usage-based rather than a single fixed flat fee for every customer.
Yes. The FAQ says you can cancel your subscription anytime in your Billing Settings. The supplied documents do not mention cancellation fees or long-term commitments. They also do not describe any special renewal rules, so buyers should confirm those details directly if they matter to procurement.
