by Fathom · usefathom.com ↗
Simple, privacy-focused, and cookie-less web analytics solution.
Fathom Analytics keeps pricing intentionally simple: you choose a plan based on average monthly page views, and the product is sold on a recurring subscription basis. The official pricing page presents a straightforward entry point, includes a 7-day free trial, and emphasizes that all pricing is in USD and renews automatically unless cancelled. Buyers who want to budget predictably will appreciate that core features such as event tracking, campaign tracking, bot filtering, API access, email reports, and data ownership are included on the main plan rather than split into a maze of separate add-ons.
The pricing experience is designed for self-serve teams. Fathom says there are no sales calls, no live demos in the sales process, and no discounts, so the listed rate is the real rate. If you need more than your plan includes, you can add extra sites in packs of 50, and heavy API users can choose a paid API tier with higher limits. That means the main variables that affect cost are page views, extra sites, and API usage. For many buyers, that makes the platform easy to evaluate before purchase and easy to keep on budget afterward.
Usage-based monthly pricing by average monthly page views; yearly billing is available with two months free.
Billing is available monthly, and the pricing page says yearly billing is also available and includes two months free. The site states that all pricing is in USD and renews automatically unless cancelled. Fathom offers a 7-day free trial, does not offer live demos or sales calls in the sales process, and says there are no discounts or Black Friday promotions. If you exceed pageview limits for two months in a row, they may upgrade you; if you stay under your tier for two months in a row, you may be able to downgrade from billing settings. Cancelling can be done from settings, and there are no contracts.
This tier covers up to 500,000 pageviews. The pricing page says bigger pageview plans include more, and every plan includes at least 50 sites.
Plans start at $19/mo and go up to $399/mo for heavy volume, reaching 16,000 requests an hour and 25 running at once.
Add extra sites in packs of 50.
If you need more than the sites included in your plan, you can add them yourself in packs of 50. The pricing page says every plan includes at least 50 sites, and extra sites can be added from billing settings.
For customers who use the API heavily, paid API plans raise both hourly request limits and concurrent request limits. The changelog says these plans are self-serve and can be changed whenever usage shifts.
A small website that stays under 500,000 monthly pageviews and needs core analytics without extra add-ons.
Expected cost$45/monthA team that uses the API heavily and needs higher throughput for dashboards or exports.
Expected cost$19/mo to $399/mo plus the main planA customer that needs more than the sites included in their base plan.
Expected cost$10/month per 50-site packYes. The pricing page says you can start with a 7-day free trial. The website also describes it as a 7-day, unlimited free trial. Buyers can test the product before committing to a paid plan, and the trial can run alongside existing analytics.
No. The pricing page FAQ says they never do sales or discounts, including Black Friday. It also says everyone pays the exact same price, so buyers should not expect negotiated promos. The listed price is meant to be the standard price.
Fathom says they will not turn analytics off for occasional traffic spikes or if a payment fails the first time. If you go over your limit for two months in a row, they will let you know they are upgrading you, and you can decide whether to stay or cancel. That makes the pricing more forgiving than hard cutoff systems.
Yes. The pricing page says there are no contracts and that you can cancel at any point from your settings. It also says you get a complete data export when you cancel. That means buyers are not locked into long-term commitments.
