by HighLevel · highlevel.com ↗
Recommended for sales-driven businesses needing an all-in-one automation solution
Subscription pricing with monthly plans, annual savings, a free 14-day trial, and a custom Enterprise plan.
HighLevel offers month-to-month billing and says there are no long-term contracts. It advertises a 14-day free trial on any plan, and the pricing page shows both monthly pricing and annual pricing for the published tiers, with annual savings called out for the Starter plan. The site also says billing begins automatically at the end of any free trial unless canceled. You can upgrade, downgrade, or cancel from the dashboard, and if you upgrade mid-month you are charged only the prorated difference.
Designed for smaller businesses and solo marketers. The plan includes 3 Sub-Accounts and the published price is shown with a monthly option and an annual option.
Built for growing agencies. The published plan description emphasizes unlimited Sub-Accounts and agency-scale usage.
Positioned for agencies looking to go SaaS. The plan adds SaaS Mode and advanced agency tooling on top of Unlimited.
Enterprise pricing is not published as a fixed amount and is tailored to each business.
Optional add-on for AI Employee functionality billed per sub-account.
Optional AI Employee add-on billed per sub-account.
White-labeled client portal app add-on billed per sub-account.
Dedicated email IP add-on billed per IP.
Monthly certification program add-on.
HIPAA compliance add-on.
Listings management add-on billed per sub-account.
Premium prospecting tool add-on billed per sub-account.
Premium support add-on.
SEO add-on billed per sub-account.
WhatsApp integration add-on billed per sub-account.
White label mobile app add-on.
WordPress hosting add-on with a starting monthly price per site.
A solo marketer or small business wants an all-in-one system without paying for multiple point tools.
Expected cost$97/month, or $970/year if billed annually for Starter.A growing agency needs unlimited client sub-accounts and room to scale.
Expected cost$297/month, or $2,970/year if billed annually for Unlimited.An agency wants to resell software with SaaS Mode and automated client onboarding.
Expected cost$497/month for Agency Pro, plus any usage-based charges and optional add-ons.A larger organization wants white-labeling, compliance support, and dedicated services.
Expected costCustom Enterprise pricing plus selected add-ons or usage-based charges.Yes. HighLevel says it offers a 14-day free trial, and the pricing page says you can start with a free 14-day trial on any plan below. The trial gives access to the features of the chosen tier. Billing begins automatically at the end of the free trial unless you cancel.
No. HighLevel says it operates on a month-to-month basis. It also states there are no long-term contracts. You can upgrade, downgrade, or cancel from your dashboard at any time.
The main difference is the number of Sub-Accounts. Starter includes 3 Sub-Accounts, while Unlimited includes unlimited Sub-Accounts. Unlimited also adds features such as user/agent reporting, rebilling for phone and email without markup, and basic API access.
Yes. HighLevel says usage-based charges apply for telecommunications and AI services. That means costs like phone numbers, SMS, emails sent, and premium AI usage can increase the total bill. Optional add-ons can also raise the monthly price.
Yes. HighLevel says you can upgrade or downgrade as your needs change. If you upgrade mid-month, you are charged only the prorated difference. That makes it easier to move from a smaller plan to a larger plan as your agency grows.
