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Home/Web Analytics/Hotjar

Hotjar Pricing, Plans, and Availability

#11 in Web Analytics

by Hotjar · hotjar.com ↗

Website behavior analytics tool with heatmaps, recordings, feedback, and conversion insights.

#11Web AnalyticsSmall business
Updated Jul 15, 2026Visit website ↗
43.4/ 100
AI visibility score

How often Hotjar appears when AI assistants answer buyer questions.

#11 in Web Analytics
Mention rate50%
Answer coverage16 of 32 runs
Hotjar43.4
OverviewPricingReviews

Pricing at a glance

Hotjar’s supplied pricing materials are partly visible and partly truncated, so the most accurate way to read them is simple: there is a clearly stated Free plan, and the product can be started without a credit card. The help-center documentation also confirms that Hotjar supports yearly billing and plan changes, but the provided text does not include a complete paid tier table or enough detail to publish exact upgrade prices with confidence. In other words, the documents support a freemium model, but not a full public price list in the excerpt we were given.

For buyers comparing options, that means the visible entry point is straightforward: start free, evaluate the product, and then confirm paid-plan pricing based on your usage and the plan articles in the help center. The free plan shown in the pricing text includes monthly session volume and a project allowance, which makes it suitable for lightweight evaluation or early-stage teams. Because the supplied materials do not expose the rest of the commercial terms, this page intentionally avoids inventing tiers, add-ons, or hidden fees that are not explicitly supported by the documents.

◇ Pricing model

Freemium with a visible free plan; paid plans are referenced but not fully disclosed in the supplied text.

↻ Billing notes

The supplied help-center text says Hotjar supports yearly billing and includes articles about upgrading, downgrading, and how to pay yearly for a Hotjar plan. The pricing page itself shows a free plan, and the public page says the product can be started for free with no credit card required. The provided documents do not expose full paid-plan pricing, minimum commitments, renewal terms, or discount rules, so those details are left unspecified.

Evidencehelp.hotjar.com ↗hotjar.com ↗contentsquare.com ↗

Plans and pricing

3 tiers

Free

monthly
$0
  • 200k monthly sessions
  • 1 project

The supplied pricing text shows the free plan at $0 and includes 200k monthly sessions plus 1 project. The same pricing page also states that Hotjar can be started for free, but no paid tier details are fully visible in the provided text.

Free

monthly
$0
  • Start for free
  • No credit card required

The public Hotjar/Contentsquare page repeats a free-start offer, but the provided text does not expose a full Hotjar paid plan table. Because the document is incomplete, only the visible free offering can be stated confidently.

Evidencehotjar.com ↗contentsquare.com ↗

Hidden and indirect costs

Worth budgeting for
⚠  The supplied documents do not provide a complete list of fees, minimums, overage charges, or plan-change penalties, so those cannot be stated as known costs. The help center does indicate yearly billing and plan changes exist, which suggests buyers should confirm how upgrades, downgrades, and annual commitments affect their invoice before purchase.
Evidencehelp.hotjar.com ↗

What buyers actually pay

A small team wants to trial Hotjar for basic behavior analytics without committing to a paid contract.

Expected cost$0
Free planNo credit card required

A growth team needs more than the visible free allowance and expects to move into a paid plan.

Expected costNot disclosed in the supplied documents
Paid plan selectionUsage and session needs
Evidencehelp.hotjar.com ↗hotjar.com ↗contentsquare.com ↗

Pricing FAQ

Yes. The supplied pricing page shows a Free plan at $0, and the public Hotjar/Contentsquare page says to start for free. The documents also say no credit card is required for the free-start flow. However, the provided text does not fully reveal the paid plan table, so only the free entry can be stated with confidence.

Yes, the help-center section explicitly mentions paying for Hotjar on a yearly basis and includes a dedicated article about how to pay yearly for a Hotjar plan. That means annual billing is supported, but the supplied documents do not show any annual discount amount or exact renewal mechanics. Buyers should verify the final invoice terms in the app or with sales before committing.

The supplied documents confirm that paid plans exist, but they do not expose the complete tier list or prices in a reliable way. The visible pricing content only shows the Free plan and references plan-upgrade articles, while the public product page is truncated before the paid plan table. As a result, the safe answer is that paid tiers are not fully disclosed in the provided text.

Evidencehelp.hotjar.com ↗hotjar.com ↗contentsquare.com ↗
On this page
01Pricing at a glance02Plans and pricing03Hidden and indirect costs04What buyers actually pay05Pricing FAQ
At a glance
Category rank#11 · Web Analytics
AI visibility43.4 / 100
Mention rate50%
CategoryWeb Analytics
BrandHotjar
Websitehotjar.com ↗
SegmentSmall business

Compiled from public product evidence and live AI answers. Empty or unsupported fields are omitted.

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