Free
Monthly- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Free for up to 2 users. No credit card required.
by HubSpot · hubspot.com ↗
CRM platform with sales, marketing, service, and automation tools for growing teams.
HubSpot’s pricing is built around a simple entry point and a path to expand as your team grows. Buyers can start with Free tools at no cost, then move into Starter, Professional, or Enterprise plans when they need more seats, deeper automation, or larger usage limits. The published pricing pages show both monthly and annual billing options, and some plans display lower rates when billed annually. They also call out separate one-time onboarding fees on selected Professional and Enterprise tiers, so the sticker price is not always the full first-year cost. For teams evaluating HubSpot CRM, the key question is usually not whether there is a free option — there is — but how quickly credits, seats, contacts, and onboarding will change the total spend as adoption increases. That makes HubSpot especially attractive to buyers who want to start small and scale in place, while still needing to budget carefully once advanced features or higher limits come into play.
Freemium with published starting prices for tiered plans, plus usage-based HubSpot Credits and optional onboarding fees.
HubSpot shows both monthly and annual billing options on several plan cards, and some prices are explicitly lower when billed annually. The pricing pages also note limited-time Starter savings for new customers, free plans with no credit card required, and separate one-time onboarding fees on some Professional and Enterprise plans. Renewals and usage beyond included credits, contacts, seats, or prompts can increase total cost.
Free for up to 2 users. No credit card required.
Pricing page shows separate monthly and annual billing options, with annual pricing shown as $20/mo/seat on the free-tools page and $20/mo/seat on the marketing page, while some feature access and branding removal vary by product.
Additional Core Seats start at $45/mo for Marketing Hub and pricing shown for Sales Hub is $90/mo/seat on the monthly plan and $100/mo/seat when billed annually. Professional onboarding is not included and is charged separately on some plans.
Additional Core Seats start at $75/mo for Marketing Hub and Sales Hub Enterprise is shown at $150/mo/seat on the monthly plan. Enterprise onboarding is billed separately on some plans.
HubSpot Credits are used to power certain AI agents and other features. The pricing page says you can buy additional prompts anytime and that some agents use credits per conversation or per task.
The Marketing Hub Professional plan notes that the cost shown does not include a required one-time Professional Onboarding fee. This is a separate implementation charge on top of the recurring subscription.
The Marketing Hub Enterprise plan notes that the cost shown does not include the required one-time Enterprise Onboarding fee. Buyers should budget for this one-time charge in addition to the monthly subscription.
The Sales Hub Professional plan notes that the cost shown does not include the required, one-time Professional Onboarding fee. This fee is separate from the seat price.
The Sales Hub Enterprise plan notes that the cost shown does not include the required, one-time Enterprise Onboarding fee. This is an additional implementation cost.
A very small team wants a CRM to get started without committing to paid software.
Expected cost$0/moA growing team wants paid entry-level seats for marketing or sales.
Expected costStarting at $7/mo/seatA sales team needs professional-grade automation and reporting.
Expected costStarting at $90/mo/seat for Sales Hub Professional, plus possible onboardingAn enterprise sales or marketing team needs advanced controls and higher limits.
Expected costStarting at $150/mo/seat for Sales Hub Enterprise or $3,600/mo for Marketing Hub Enterprise, plus possible onboardingYes. HubSpot’s pricing pages show a Free tier at $0/mo, and the CRM page says it is free for up to 2 users with no credit card required. That makes it a low-friction entry point for buyers who want to test the platform before paying. The free plan also includes access to foundational tools across marketing, sales, service, content, data, and revenue.
Some HubSpot products are priced per seat, especially the Starter and Sales Hub plans shown on the pricing pages. The pages display starting prices like $7/mo/seat, $90/mo/seat, $100/mo/seat, and $150/mo/seat, so team size directly affects spend. Buyers should also watch for add-ons and onboarding fees that sit on top of the recurring per-seat price.
The pricing pages warn that some plans exclude one-time onboarding fees, including Professional Onboarding and Enterprise Onboarding. HubSpot also sells HubSpot Credits for certain AI and usage-based features, which can add variable costs when teams consume more conversations, prompts, or other metered actions. So the list price is often only part of the total cost.