by HubSpot · hubspot.com ↗
CRM for contact management, pipeline tracking, reporting, and sales activity workflows.
Freemium with seat-based Starter pricing, platform-tier Professional and Enterprise pricing, and separate usage-based add-ons/credits for certain AI features and contacts. Some prices are bundled across HubSpot’s broader customer platform rather than isolated CRM-only pricing.
HubSpot publicly shows both monthly and annual billing on several product pricing pages, with annual billing generally cheaper. The marketing pricing page says annual billing saves 10-20%, and the site highlights special Starter pricing for new customers only. Free tiers do not require a credit card. Professional and Enterprise plans for several hubs require onboarding fees, and quote-only or sales-assisted purchasing is used for higher tiers. HubSpot also says additional seats are charged separately on paid plans, and some metered products use HubSpot Credits priced per 1,000 credits when billed annually.
Publicly disclosed limits include up to 2 users. Additional product-specific limits vary by hub and are shown on HubSpot’s feature tables, but the CRM pricing page positions this as the free starting tier.
Seat-based pricing. HubSpot shows 1,000 marketing contacts included in Starter bundle views, with feature limits such as 1 simple workflow per form and up to 10 actions for simple ad automation in the CRM feature table. The CRM page also notes Starter is subject to plan-specific limits across connected hubs.
Professional tiers are seat-inclusive in bundled views, but extra seats cost more. HubSpot discloses several usage limits publicly, including 2,000 marketing contacts for Marketing Hub Professional, 3,000 HubSpot Credits on some Professional pages, and feature-specific caps such as 300 fully customizable workflows on Sales Hub Professional.
Enterprise plans are quote-assisted or sales-assisted on the page. HubSpot publicly shows limits such as 10,000 marketing contacts for Marketing Hub Enterprise, 5,000 HubSpot Credits in some Enterprise views, and higher sales/reporting limits like 100 deal pipelines and up to 500 custom reports on Sales Hub Enterprise.
Usage-based credits power AI agents and other credit-metered features. HubSpot describes this as pay-for-what-you-use pricing and shows several credit consumption rates for products such as Customer Agent, Data Agent, Prospecting Agent, and Data Studio.
Required for Marketing Hub Professional. HubSpot says the cost shown does not include this onboarding fee, which covers implementation support, data migration assistance, and training.
Required for Marketing Hub Enterprise. HubSpot says the cost shown does not include this onboarding fee, which covers implementation support, data migration assistance, and training.
Required for Sales Hub Professional. HubSpot notes this is not included in the displayed monthly price.
Required for Sales Hub Enterprise. HubSpot notes this is not included in the displayed monthly price.
A small team wants to start with free CRM and basic marketing tools before committing to a paid plan.
Expected cost$0/mo initially, with optional Starter upgrades starting at $7/mo/seat on some pages.A growing marketing team needs automation, reporting, and more advanced personalization.
Expected costStarts at $800/mo for Marketing Hub Professional, plus a $3,000 onboarding fee and any additional seats or credit usage.A sales organization needs stronger pipeline controls and forecasting.
Expected costStarts at $90/mo/seat for Sales Hub Professional or $150/mo/seat for Sales Hub Enterprise, with extra onboarding costs on paid tiers.A company wants the full bundled platform rather than buying hubs separately.
Expected costStarts at $1,300/mo for Customer Platform Professional or $4,700/mo for Customer Platform Enterprise, with bundled credits and seat allowances.Yes. HubSpot publicly offers a Free tier at $0/mo, and the CRM pricing page says it is free for up to 2 users with no credit card required. That free entry point is paired with foundational tools, and users can upgrade later if they need more seats or higher limits. The free tier is the easiest way to start without committing to paid billing.
For some higher tiers, yes. HubSpot says Marketing Hub Professional requires a $3,000 one-time onboarding fee and Marketing Hub Enterprise requires a $7,000 one-time onboarding fee. The sales pricing page also lists onboarding fees for Sales Hub Professional and Enterprise. These fees are not included in the headline monthly prices shown on the page.
Yes, the pricing pages show both billing cadences for several plans. HubSpot also says annual billing can save 10-20% versus monthly billing on Marketing Hub, and the page highlights special Starter pricing for new customers. The exact monthly-vs-annual difference varies by product and plan, so it is best to check the specific hub page before purchasing.
