Free
Monthly$0/mo
- Up to 2 users
- Forms
- Email marketing
- Basic chatbots
- Free Marketing tools
No credit card required. Includes 2,000 email sends per month and does not include paid-plan onboarding or additional seats.
HubSpot Marketing Hub Pricing, Plans, and Availability
#1 in Marketing Automationby HubSpot · hubspot.com ↗
Marketing automation platform for email nurturing, lifecycle workflows, segmentation, and campaign analytics.
#1Marketing AutomationSmall business
Pricing at a glance
HubSpot Marketing Hub is priced for teams that want to start small and scale into more advanced automation, reporting, and governance as their needs grow. The official pricing page shows a free plan, then Starter, Professional, and Enterprise tiers, with seat-based pricing on the paid plans and additional costs for extra core seats. In practice, that means the price you see at the top level may not be the full story: contact limits, billing frequency, onboarding, and optional credits can all change the total investment. For buyers comparing marketing automation platforms, this structure is helpful because it lets smaller teams enter at a low cost while giving larger teams a clear path to add capabilities like omni-channel automation, customer journey analytics, and multi-touch revenue attribution. The result is a pricing model that is easy to enter but built to expand with usage, users, and operational complexity.
◇ Pricing model
Tiered subscription pricing with seat-based billing, contact-based limits, and required one-time onboarding for Professional and Enterprise.
↻ Billing notes
HubSpot offers monthly and annual billing, and the pricing page highlights savings on Starter for new customers who choose a subscription. The official pricing page shows Free at $0/mo, Starter with pay-monthly and pay-annually options, Professional with monthly or annual billing, and Enterprise shown at monthly pricing. The pricing guide states annual billing can save 10-20%, and specifically says Marketing Hub Professional annual billing saves $90/month. Professional and Enterprise require one-time onboarding fees, and the pricing page notes these costs are not included in the headline plan price. Additional seats are billed separately, and HubSpot Credits are priced per 1,000 credits when billed annually.
Evidencehubspot.com ↗blog.hubspot.com ↗
Plans and pricing
4 tiersStarter
Monthly or annualStarts at $7/mo/seat
- Email marketing
- Live chat
- Forms
- Simple marketing automation
- Ad management
- Ad retargeting
Includes 1,000 marketing contacts and per-seat pricing. The pricing page shows $7/mo/seat for monthly billing and $20/mo/seat for annual billing on the current page, while the pricing guide also notes Starter pricing can vary by billing schedule.
Professional
Monthly or annualStarts at $800/mo
- 3 Core Seats
- AEO (Beta)
- Social media
- Lead scoring
- Advanced personalization
- Teams
Includes 2,000 marketing contacts and requires a one-time Professional Onboarding fee of $3,000. Additional Core Seats start at $45/mo.
Enterprise
MonthlyStarts at $3,600/mo
- 5 Core Seats
- Organize teams
- Multi-touch revenue attribution
- Lookalike Lists (Beta)
- Customer journey analytics
- Limit access to content and data
Includes 10,000 marketing contacts and requires a one-time Enterprise Onboarding fee of $7,000. Additional Core Seats start at $75/mo.
Evidencehubspot.com ↗blog.hubspot.com ↗
Add-ons and extras
Additional Core Seats (Professional)
$45/mo per additional seatExtra full-access users on the Professional plan are billed separately from the included core seats.
Additional Core Seats (Enterprise)
$75/mo per additional seatExtra full-access users on the Enterprise plan are billed separately from the included core seats.
Professional Onboarding
$3,000 one-time feeRequired onboarding for the Professional tier includes implementation support, data migration assistance, and training.
Enterprise Onboarding
$7,000 one-time feeRequired onboarding for the Enterprise tier includes implementation support, data migration assistance, and training.
HubSpot Credits
$9.00 per 1,000 credits when you pay annuallyCredits are used to power agents and certain features, and the pricing page says you only pay for what you use.
Evidencehubspot.com ↗blog.hubspot.com ↗
What buyers actually pay
A small team wants to test marketing automation with minimal commitment.
Expected cost$0/mo on Free, or Starter from $7/mo/seat.User countBilling scheduleNeed for branding removal or simple automation
A growing marketing team needs omni-channel automation, reporting, and more seats.
Expected cost$800/mo plus $3,000 onboarding for Professional, plus $45/mo for each additional core seat.Core seats includedExtra seatsRequired onboardingMarketing contact volume
An enterprise team needs governance, journey analytics, and revenue attribution.
Expected cost$3,600/mo plus $7,000 onboarding for Enterprise, plus $75/mo for each additional core seat.Core seats includedExtra seatsRequired onboardingMarketing contact volumeAdvanced attribution and journey features
Evidencehubspot.com ↗blog.hubspot.com ↗
Pricing FAQ
Yes. The pricing page lists a Free plan at $0/mo, and it says no credit card is required. The free tier is positioned for teams that want to start generating and emailing leads before committing to a paid plan. It includes up to 2 users and basic marketing tools.
Starter uses seat-based pricing. The pricing page shows starts at $7/mo/seat and also presents a monthly versus annual billing view, with 1,000 marketing contacts included. The guide explains that Starter is intended for teams that want simple marketing automation, branding removal, and basic support without the cost of advanced tiers.
Both Professional and Enterprise require one-time onboarding fees, which are not included in the headline monthly price. Professional onboarding is $3,000 and Enterprise onboarding is $7,000. Buyers may also need additional core seats, and those are billed at $45/mo on Professional and $75/mo on Enterprise.
Yes. HubSpot offers monthly and annual billing, and the pricing guide says annual billing can save 10-20%. The same guide states that Marketing Hub Professional annual billing saves $90/month versus monthly billing. The pricing page also calls out special Starter pricing for new customers who choose monthly or annual subscriptions.
Evidencehubspot.com ↗blog.hubspot.com ↗