Kit Pricing, Plans, and Availability

#9 in Email Marketing

by ConvertKit · kit.com

Email marketing and automation platform for creators with audience tagging and workflow automation.

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Pricing at a glance

◇ Pricing model

Freemium, subscriber-based pricing with monthly and annual billing; annual billing includes two months free.

↻ Billing notes

Kit publicly offers a 14-day free trial with no credit card required, and the pricing page also says free migrations are available. The listed pricing is shown both monthly and annually, with annual billing advertised as including two months free and savings of $78 per year on Creator and $158 per year on Pro. The page says the paid plans are for 1,000 email subscribers at the shown entry point, and both Creator and Pro state no credit card required and cancel anytime. The public page does not disclose any contract minimums, renewal mechanics, or overage pricing.

Plans and pricing

3 tiers

Newsletter

Monthly
$0/mo
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions

For 1,000 email subscribers. Free—limited automations.

Creator

Monthly or $390 billed yearly
$33/mo
  • Everything in Newsletter plan
  • Unlimited Visual Automations
  • Unlimited email sequences
  • Kit MCP
  • A/B test subject lines
  • Survey subscribers with polls

For 1,000 email subscribers. No credit card required. Cancel anytime.

Pro

Monthly or $790 billed yearly
$66/mo
  • Everything in Creator plan
  • Subscriber Signals
  • Engagement analytics
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting

For 1,000 email subscribers. No credit card required. Cancel anytime.

Evidencekit.com

Add-ons and extras

Free migrations

Free

Kit publicly advertises free migrations on its pricing and homepage materials.

Kit Studios access

Free access

The homepage states there is free access to professional recording studios in NYC, Chicago, and Boise, presented as part of the Kit experience rather than a paid add-on.

Hidden and indirect costs

Worth budgeting for
⚠  Kit’s pricing page does not publicly disclose overage pricing, subscriber overage rules, or any paid add-on pricing for the core plans. The page shows that the plans are limited to 1,000 email subscribers at the listed entry point, but it does not explain how pricing changes as subscriber counts rise beyond that public view. Because those details are not stated, buyers should treat them as not publicly disclosed rather than assuming a fixed overage schedule.
⚠  The pricing page says annual billing saves money and includes two months free, but it does not publish a separate discount policy beyond that. It also does not disclose any setup fees, cancellation penalties, or contract minimums. The public page only states that you can cancel anytime on the paid plans.
Evidencekit.com

What buyers actually pay

A creator is just starting out and wants to send newsletters, use basic automation, and build a list without paying upfront.

Expected cost$0/mo on Newsletter, with the public entry point limited to 1,000 email subscribers.
Subscriber countNeed for advanced automation

A growing creator needs unlimited visual automations, email sequences, SMS marketing, and support while staying on a public self-serve plan.

Expected cost$33/mo on Creator, or $390 billed yearly.
Subscriber countNeed for advanced automationsNeed for SMS marketingPreference for annual billing

A scaling creator wants Subscriber Signals, analytics, collaboration tools, and priority support.

Expected cost$66/mo on Pro, or $790 billed yearly.
Subscriber countNeed for Subscriber SignalsNeed for priority supportPreference for annual billing
Evidencekit.com

Pricing FAQ

Yes. Kit publicly lists a 14-day free trial and says no credit card is required. The pricing page also says you can upgrade anytime, which makes the trial easy to move out of. In addition, the homepage repeats that the trial is free and does not require a card.

Yes. Kit publishes both monthly and annual billing for its paid plans. Creator is shown at $33 per month or $390 billed yearly, and Pro is shown at $66 per month or $790 billed yearly. The page also says yearly billing includes two months free.

Yes, the pricing page shows the public plan entry point for 1,000 email subscribers. That means the visible plan prices are tied to a subscriber threshold rather than a flat unlimited account. The page does not publicly explain the full pricing curve beyond that entry point.

Kit does not publicly list setup fees or minimum contract terms on the pricing page provided. The paid plans say no credit card required and cancel anytime, which points to a self-serve model rather than a locked contract. If a buyer needs formal contract terms, those are not publicly disclosed in the supplied documents.

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