by Mailchimp · mailchimp.com ↗
Email marketing and automation platform with audience segmentation, journeys, and campaign reporting.
Mailchimp’s pricing is built around monthly marketing plans that scale with your contact list, so the cost you see at checkout depends on both the tier you choose and how many contacts you store. The official pricing pages show a Free plan for very small lists, then Essentials, Standard, and Premium as paid options with higher send limits, more audiences and seats, and deeper automation and reporting features. Mailchimp also publishes starting prices for specific contact tiers, which means the advertised amount is a baseline rather than a universal flat rate. For buyers comparing budget and capability, the main question is whether you need a simple entry plan, a growth-focused mid-tier, or Premium support and larger-scale limits. The supplied documents also make it clear that overages can apply when contact or send limits are exceeded, so total cost may rise as usage grows. If you are planning for a larger audience, Mailchimp points you to custom plans and contact sales, which suggests the pricing page is meant to help you estimate, not fully lock in, the final bill.
Tiered monthly subscription pricing based on contact count, with a free entry tier, published monthly starting prices for Essentials, Standard, and Premium at specific contact tiers, and custom pricing for larger contact lists.
Mailchimp’s marketing plans are billed monthly, and the published starting prices in the supplied documents are shown as 12-month promotional or term prices for Essentials, Standard, and Premium. The pricing pages highlight a risk-free 14-day trial for Standard and Essentials, and the Free plan does not require a credit card. Mailchimp says you can change or pause your plan at any time on your billing page, and overages apply if contact or send limits are exceeded. For large contact lists, Mailchimp directs buyers to contact sales for custom pricing or to ask about custom plans.
Limit of 250 contacts; up to 500 sends per month; daily send limit of 250.
Starting price includes up to 500 contacts; price increases with contact total; up to 50,000 contacts; monthly send limit is 10 times your contact limit.
Base price includes 500 contacts; price increases with contact total; up to 100,000 contacts; monthly send limit is 12 times your contact limit.
Base price includes 10,000 contacts; price increases with contact total; up to 200,000 contacts; monthly send limit is 15 times your contact limit; custom plan available above 200,000 contacts.
A paid add-on that can be added to Standard and Premium monthly marketing plans. The help documentation says Mailchimp Transactional is available as an add-on, but it does not publish a fixed price in the supplied documents.
The plan comparison indicates the SMS and MMS add-on is included on Premium and available as an add-on on other paid plans, with some capabilities requiring extra cost depending on plan and usage.
A very small business testing email marketing with a list under 250 contacts.
Expected cost$0/monthA growing team that needs more sending power and support with around 500 contacts.
Expected cost$13/month for Essentials or $20/month for Standard, depending on feature needs.A larger marketing team that needs premium support, unlimited audiences, and higher limits.
Expected cost$350/month for Premium at the published 10,000-contact tier, with custom pricing for larger lists.Yes. The supplied pricing documents say the Free plan is available for up to 250 contacts and is free for 14 days on the pricing page, with the help article describing it as a Free Marketing plan. It is designed for beginners who want to test the platform and use core features while they grow. If you exceed the contact limit, sending is paused until you upgrade or reduce your contact total.
Mailchimp says your monthly bill depends on your plan type plus your pricing tier. In practice, that means the number of contacts you store, your send limits, and the features you need all affect what you pay. The published starting prices are based on a specific contact tier, and the price increases as your contact total rises.
Yes. Mailchimp says that if you need to manage more contacts, you can get in touch to learn about custom plans, and the pricing page also directs larger contact lists to contact sales. The Premium plan page specifically points larger lists to custom pricing, annual plans, demos, and more. That makes the published prices best viewed as starting points rather than fixed all-in quotes for very large accounts.
