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Mailjet Alternatives and Competitors

#15 in Email Marketing

by Mailjet · mailjet.com ↗

Email sending and marketing platform for newsletters, templates, and transactional email.

#15Email MarketingSmall business
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Why buyers look elsewhere

Mailjet sits in a crowded email marketing category where buyers often want more than just campaign sending. The documents provided here show a platform that blends newsletters, templates, automation, API access, SMTP relay, and deliverability tooling, while also serving teams that need transactional email alongside marketing sends. That combination is useful, but it also means many shoppers will want to compare Mailjet against tools that lean harder into beginner-friendliness, omnichannel messaging, ecommerce workflows, or advanced automation.

The most common alternatives in the supplied sources are Mailchimp, Brevo, ActiveCampaign, Omnisend, and Moosend. Those names show up in Mailjet’s own comparison archive and in external alternatives roundups, which is a strong signal that buyers tend to evaluate them side by side. In practice, the decision usually comes down to whether you want Mailjet’s send-based pricing and developer-friendly setup, or whether you need a different balance of channel coverage, CRM depth, or automation complexity.

For teams that care about email and transactional messaging in one place, Mailjet remains a sensible benchmark. For teams that want broader channels, a more CRM-centered workflow, or a platform that is intentionally shaped for ecommerce or creator-style use cases, the alternatives on this page are the ones most directly supported by the provided documents.

Mailjet is positioned as a strong fit for teams that want both marketing and transactional email in one platform, but some buyers will still want alternatives if they need a different mix of breadth, specialization, or pricing structure. The supplied documents also point to gaps such as no built-in CRM and no support for SMS or WhatsApp, which can push teams to compare nearby tools with broader channel coverage or deeper CRM features.
The comparison pages and alternatives roundups show that buyers often evaluate Mailjet alongside tools like Mailchimp, Brevo, ActiveCampaign, Omnisend, and Moosend when they want a platform that better matches their workflow. That usually means looking for different strengths in automation depth, omnichannel messaging, deliverability, or the way pricing scales as lists and send volume grow.

Top alternatives

5 products

Mailchimp

Teams that want a familiar starting point for email marketing and a beginner-friendly interface.

Mailchimp appears repeatedly in Mailjet’s own comparisons and in external alternatives roundups, which makes it one of the most obvious names buyers will cross-shop. It is presented as a strong entry-level option, especially for teams that care more about ease of use and getting started quickly than about Mailjet’s send-based pricing model and combined marketing-plus-transactional workflow.

Where Mailchimp wins
  • Beginner-friendly onboarding
  • Free plan for smaller lists
  • Simple campaign creation
Where Mailjet wins
  • Marketing and transactional email together
  • Predictable send-based pricing
  • Developer-friendly API and team collaboration

The supplied documents describe Mailchimp as having a free plan with up to 500 contacts and paid plans that scale with features and contact count, while Mailjet emphasizes pricing based on email volume rather than contacts.

Brevo

Teams that want email plus other built-in channels in a single marketing platform.

Brevo is named in both Mailjet’s comparison archive and the G2 alternatives page, so it is clearly a direct peer in this category. The supplied documents frame Brevo as attractive for businesses that want email, SMS, and live chat together, which can make it appealing if a buyer wants broader channel coverage than Mailjet’s email-focused stack.

Where Brevo wins
  • Email, SMS, and live chat in one product
  • Built-in CRM
  • Simple interface for multi-channel teams
Where Mailjet wins
  • Email and transactional workflows in one place
  • Team collaboration and shared templates
  • Deliverability and API-oriented features

The blog guide describes Brevo’s starter pricing from $9/month and free usage capped at 300 emails per day, while Mailjet is described as offering a free plan up to 6,000 emails per month with paid plans starting at $17/month.

ActiveCampaign

Teams that prioritize advanced automation and CRM-driven customer journeys.

Mailjet’s comparisons page explicitly includes ActiveCampaign, and the blog roundup presents it as a serious automation-first platform. Buyers evaluating Mailjet against ActiveCampaign are usually deciding whether they need Mailjet’s simpler combined email setup or a deeper automation stack with more CRM-centered control.

Where ActiveCampaign wins
  • Advanced marketing automation
  • Built-in CRM
  • Deep workflows and smart segmentation
Where Mailjet wins
  • Marketing and transactional email together
  • Simpler scaling for send-based email programs
  • Developer-friendly infrastructure and SMTP/API options

The supplied documents do not provide a full ActiveCampaign price table here, but they do characterize it as having a steeper learning curve and higher price tag than simpler tools.

Omnisend

Ecommerce teams that want omnichannel marketing features built around retail workflows.

Omnisend appears in Mailjet’s comparison archive and in the alternatives guide, so it is a clear neighboring option for ecommerce buyers. The provided text positions Omnisend as purpose-built for online stores and notes that it includes SMS and push notifications, which can be a better fit for retail teams that want more than email.

Where Omnisend wins
  • Ecommerce-oriented workflows
  • Omnichannel marketing
  • SMS and push notifications
Where Mailjet wins
  • Marketing and transactional email in one platform
  • Predictable email-focused pricing
  • Collaboration and deliverability tooling

The blog guide says Omnisend starts from $16/month and offers a free tier up to 250 contacts and 500 emails, while Mailjet is described as starting at $17/month with a free plan up to 6,000 emails per month.

Moosend

Teams that want a simpler email platform focused on collaboration, automation, and predictable pricing.

Moosend is listed in Mailjet’s comparison archive and is also called out on the Mailjet comparisons page as a topic for dedicated alternative content. That makes it a relevant option for teams comparing workflow simplicity and core email features rather than broader suite products.

Where Moosend wins
  • Simple email marketing setup
  • Automation and collaboration focus
  • Predictable pricing discussions
Where Mailjet wins
  • Developer-friendly API and SMTP support
  • Transactional plus marketing email
  • Deliverability and compliance features

The supplied documents do not include a Moosend price in the extracted text, so no direct pricing comparison can be stated from the provided sources.

Comparison matrix

DimensionMailjetThe alternatives
Core use caseMailjet is presented as an email platform built for both marketers and developers, combining marketing and transactional email in one place. The product pages emphasize newsletters, templates, automation, APIs, SMTP relay, and collaboration.Alternatives vary by emphasis: Mailchimp is framed as easier for beginners, ActiveCampaign as deeper on automation, Brevo as broader on channels, Omnisend as ecommerce-first, and Moosend as a simpler email tool.
Pricing modelMailjet is described as using predictable send-based pricing rather than charging by contact count, which can appeal to teams whose lists grow faster than their send volume. The supplied pricing page lists Starter at $9, Essential at $17, Premium at $27, and Custom quote available.The comparison content shows more varied models across competitors, including contact-based pricing, free plans with subscriber caps, and feature-based tiers. That means buyers often compare Mailjet to see whether volume-based pricing is a better fit than list-based pricing.
Channel scopeMailjet focuses on email marketing and transactional email, with supporting features such as forms, landing pages, segmentation, automation, and deliverability tools. The supplied product text does not position it as a general omnichannel suite.Brevo and Omnisend are described as stronger fits for teams that want additional channels like SMS, push, or live chat alongside email, which can make them more attractive when email alone is not enough.
Automation depthMailjet offers automation workflows and a newly upgraded automations experience, with drag-and-drop building and action blocks for triggered email journeys. The supplied text frames automation as useful for both marketing and transactional messages.ActiveCampaign is described as the heavier automation option in the group, while Mailchimp and Mailjet are positioned as easier starting points for teams that do not need the deepest workflow complexity.

How to choose

Choose Mailjet if your team wants one place to handle marketing and transactional email, especially if developers and marketers need to work from the same platform. The supplied materials repeatedly emphasize collaboration, API access, SMTP relay, and deliverability controls, so Mailjet fits teams that care about both sending infrastructure and campaign creation.

Look elsewhere if your buying decision is driven primarily by channels beyond email, such as SMS, push, or live chat. The documents explicitly note that Mailjet does not support SMS or WhatsApp, while some alternatives are presented as better matches for omnichannel or ecommerce-first use cases.

If your main concern is automation sophistication or CRM depth, compare Mailjet carefully with ActiveCampaign before deciding. Mailjet’s automation tools are clearly useful, but the supplied comparison content positions ActiveCampaign as the more advanced automation-centric option for teams that need more complexity.

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