Matomo Pricing & Plans

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by Matomo · matomo.org

Privacy-focused web analytics platform for tracking website traffic, events, goals, and conversions.

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Pricing at a glance

◇ Pricing model

Traffic-based Cloud subscription plus on-premise bundled plans with tiered limits and a custom VIP option.

↻ Billing notes

Matomo Cloud supports monthly and annual billing, and the pricing page advertises 2 months free with annual billing. The FAQ says Cloud customers can upgrade or downgrade at any time and will only pay the difference based on days left in the current billing period, and users can switch between yearly and monthly billing. A free trial is available with no credit card required. For Cloud, new pricing takes effect on the next billing cycle when a change is announced. For on-premise plans, the pricing page shows monthly and annual options with an -17% annual discount, and the FAQ indicates existing customers can continue to purchase and renew under their current pricing structure.

Plans and pricing

6 tiers

Cloud

monthly
€29 / month
  • Hosting
  • Maintenance
  • Automatic updates
  • Security monitoring
  • Daily backups
  • Access to all Matomo features

Cloud pricing increases with traffic tiers. The pricing page indicates tiers up to more than 10 million hits per month, and asks buyers to contact sales for tracking more than 10 million hits per month.

Community

forever
Free
  • Unlimited users and hits
  • Forum support
  • Community plugins
  • All base features

Unlimited users and unlimited hits.

Team

monthly
€275 / month
  • Email support (24/5, 12-hr response)
  • Custom Reports
  • Funnels
  • Users Flow
  • Media Analytics
  • Heatmaps & Session Recording

Up to 4 users and up to 5M hits/month.

Business

monthly
€1,450 / month
  • Email support (24/5, 12-hr response)
  • Cohorts
  • Multi-channel Attribution
  • Activity Log
  • Roll-up Reporting
  • Advertising Conversion Export

Up to 20 users and up to 30M hits/month.

Enterprise

monthly
€3,400 / month
  • Dedicated Customer Success
  • Priority Email Support (24/5, 12-hr response)
  • Onboarding Consultation
  • Chat support
  • A/B Testing
  • SSO Authentication (SAML/LDAP)

Up to 50 users and up to 100M hits/month.

VIP

custom
Custom pricing
  • Dedicated Customer Success
  • Priority Email support (24/5, 6-hr response)
  • Tailored onboarding with dedicated project manager
  • Integration support consultations
  • Chat support
  • Custom configurations

Custom limits for users and hits/month.

Add-ons and extras

Data Warehouse Connector

Starts from per month per year

Matomo lists the Data Warehouse Connector as a separately priced offering with pricing that starts from a monthly and yearly amount, but the page text does not provide a readable numeric amount in the supplied document extract.

Marketplace plugins

Varies

Matomo points buyers to the Marketplace if they are interested in individual plugins instead of bundles. The supplied pricing extract does not show the individual plugin price list, so the exact amounts cannot be stated here.

Hidden and indirect costs

Worth budgeting for
⚠  Matomo says Cloud plans include hosting, maintenance, automatic updates, security monitoring, daily backups, and access to all features, but usage growth can still create higher subscription costs because Cloud pricing increases with traffic tiers. The pricing page also references additional hits beyond allocated limits, so buyers with growing traffic should expect their monthly cost to change as usage rises. For on-premise customers, the page points to individual marketplace purchases for certain plugins and add-ons, which can create additional spend beyond the base bundle.
⚠  Some on-premise capabilities are tied to higher tiers or separate bundles rather than the lowest-cost option. That means buyers may need to budget for upgrades if they want features such as white label, cohorts, attribution, A/B testing, or advanced support that are not present in every plan. Matomo also notes that non-profit organizations and charities may receive a discount, but the extract does not specify the amount or eligibility rules in detail.

What buyers actually pay

A small team wants a hosted analytics setup with no infrastructure work and a predictable starting cost.

Expected costAbout €29 per month to start on Cloud, excluding tax.
Monthly traffic volumeNeed for annual vs monthly billingPotential overage from higher hits tiers

A startup needs more users, higher traffic limits, and advanced analysis features like funnels and heatmaps.

Expected cost€275 per month for the Team on-premise plan.
Number of usersMonthly hitsNeed for premium plugins

A larger organization needs enterprise support and security-oriented features.

Expected cost€1,450 per month for the Business plan or €3,400 per month for Enterprise, depending on the user and hit limits required.
User countMonthly hitsSupport levelRequired premium plugins

An organization needs a tailored deployment with custom limits and specialized support.

Expected costCustom pricing.
Custom limits for users and hits/monthOnboarding and integration support needsCustom configurations

Pricing FAQ

Yes. Matomo lists a Community plan that is free forever, and the website also says there is a 21-day free Cloud trial with full access to all features. The trial does not require a credit card. Buyers can use the trial to evaluate the hosted product before choosing a paid plan.

Matomo says Cloud plans include hosting, maintenance, automatic updates, security monitoring, daily backups, and access to all Matomo features. The pricing page also describes Cloud as a hosted subscription with support included, and the FAQ confirms that updates are included. Because pricing is traffic-based, the total cost can rise as usage grows.

Yes. Matomo says Cloud customers can upgrade or downgrade at any time and will only pay for the difference based on the number of days left in the current billing period. The pricing page also says users can switch between yearly and monthly billing. That makes it possible to adjust spend as traffic or team size changes.

The pricing page says annual billing includes 2 months free, and it also shows an annual discount of -17% for the on-premise bundle section. Matomo additionally says eligible non-profit organizations may receive a discount, but the supplied extract does not specify the discount amount. Buyers who qualify should contact Matomo directly for details.

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