Tiered subscription pricing based on keywords tracked, with monthly and yearly billing options, plus a custom quote-only Enterprise tier.
↻ Billing notes
Nightwatch offers both monthly and yearly billing, with the yearly price shown as a discounted billed-annually total on the official pricing page. The page says every plan includes a 14-day free trial and that no credit card is required to start. Nightwatch also states that there are no per-seat fees and unlimited user seats are included on every plan. Enterprise is custom pricing and requires contacting sales, and the company highlights volume discounts for that tier.
Monthly or yearly billing is available; yearly is €948 billed yearly.
€79/mo
500 keywords
50 AI prompts
5 websites
5 competitors per site
25 site audit pages
1,500 total AI responses per month
For individuals and small sites. Includes 500 tracked keywords and 100 SEO Agent credits per month. AI responses are capped at 1,500 per month, and site audit pages are capped at 25.
Professional
Monthly or yearly billing is available; yearly is €1908 billed yearly.
€159/mo
2,500 keywords
150 AI prompts
25 websites
10 competitors per site
25 site audit pages
4,500 total AI responses per month
For growing teams and agencies. Includes 2,500 tracked keywords and 1,000 SEO Agent credits per month. AI responses are capped at 4,500 per month, and site audit pages are capped at 25.
Agency
Monthly or yearly billing is available; yearly is €4788 billed yearly.
€399/mo
7,500 keywords
500 AI prompts
100 websites
15 competitors per site
15 site audit pages
15,000 total AI responses per month
For teams and high-volume tracking. Includes 7,500 tracked keywords and 5,000 SEO Agent credits per month. AI responses are capped at 15,000 per month, and site audit pages are capped at 15.
Enterprise
Quote-only
Not publicly disclosed
Custom volume & support
Custom data retention
Dedicated infrastructure
Custom integrations
Volume discounts
20,000 AI prompts
Custom volume and support. The official page states custom pricing and asks buyers to contact sales. Keyword and AI prompt limits are custom or unlimited depending on the line item.
The official pricing page does not present a separate add-on catalog, but it does describe custom volume, custom limits, and volume discounts for Enterprise customers. It also indicates that enterprise plans can include custom API rate limits and custom integrations.
⚠ Nightwatch does not publish a separate list of hidden fees on the pricing page, but usage ceilings can create overage costs if a team exceeds its included keyword, AI response, or SEO Agent credit limits. The page also notes that Enterprise can include custom data retention, dedicated infrastructure, custom integrations, and custom API rate limits, which means larger deployments may require a sales conversation before total cost is known.
⚠ The official page emphasizes that there are no per-seat fees and that every plan includes unlimited user seats. That reduces one common hidden cost category, but teams should still budget for higher tiers if they need more tracked keywords, more AI prompts, or more API flexibility than the included plan limits allow.
Yes. The official pricing page says every plan includes a 14-day free trial. It also says no credit card is required to start. Buyers can test the product before committing to a paid plan.
No. Nightwatch says it has no per-seat fees and that unlimited user seats are included on every plan. That makes team size less important than keyword volume when estimating cost. Agencies can add their whole team without a separate seat charge.
No. The official pricing page lists Enterprise as custom pricing and instructs buyers to contact sales. It does, however, describe the tier as including custom volume, dedicated infrastructure, custom integrations, and volume discounts. If you need those enterprise controls, the exact price is not publicly disclosed.
The pricing page shows included caps for keywords, AI prompts, AI responses, SEO Agent credits, and site audit pages, so heavier usage can push buyers toward higher tiers or Enterprise. The page does not publish a separate overage calculator for the standard plans. For Enterprise, Nightwatch says it can support custom volume and volume discounts, which suggests overages or custom limits are handled through sales.