by Omnisend · omnisend.com ↗
Email and SMS marketing platform with campaign builders, templates, and reporting.
Free tier + usage-based monthly subscriptions with contact-based billing tiers; SMS is a paid add-on on Pro and a separate add-on for Standard users.
Omnisend’s pricing is billed monthly, but there is also a starter discount for users who pay three months upfront on a paid plan for the first time. That discount saves 30% off the monthly subscription price for the first three months, after which billing reverts to the regular monthly rate unless another payment plan is chosen. The help center also says billing tiers adjust automatically each cycle based on billable contact count, and paid users may downgrade at the end of the current cycle. A one-off freeze option is available for $50 USD + VAT.
Send up to 500 emails per month and reach up to 250 contacts. No credit card is required, and you can upload unlimited contacts, but campaigns can only be sent to a segment of 250 contacts or fewer on the Free plan.
Public pricing is shown as starting at $16/month, and the help center says your billing tier changes automatically each cycle based on billable contact count. Standard does not include SMS, and the plan’s email credits are contact count × 12 per billing cycle.
Public pricing starts at $59/month. Pro includes unlimited emails by default, and SMS is available as a paid add-on starting at $0.007 per SMS. The page also notes volume discounts at higher tiers and that pricing still changes automatically with billable contact count.
This tier is positioned for businesses with custom needs, large contact volumes, or high email volume, and the page instructs buyers to request more info rather than publish a fixed price.
Omnisend says SMS is added to Pro with volume-based pricing, and the starting rate applies to high-volume US sends. The pricing page also states that SMS is available in multiple countries and varies by country and volume.
Standard-plan users can buy Personalized Content as a standalone add-on. The help center says the add-on pricing is based on the billable contacts pricing tier, but it does not publish a fixed dollar amount on the page provided.
Standard-plan users can buy Send in personalized time as a standalone add-on. Omnisend says the add-on uses the same pricing structure as Personalized Content, but no fixed public price appears in the supplied text.
A small ecommerce store testing email marketing with a very short list and low send volume.
Expected cost$0/month on the Free plan.A growing store that needs more sending capacity but does not need SMS.
Expected costStarting at $16/month on Standard, with the final price moving by billable contact tier.A high-volume ecommerce team that wants email plus SMS.
Expected costStarting at $59/month for Pro, plus SMS starting at $0.007/SMS.A merchant with custom needs or very large contact volume.
Expected costNot publicly disclosed; request a custom quote.Yes. Omnisend publicly lists a Free plan priced at $0/month. The Free plan includes up to 500 emails per month, up to 250 contacts, and 500 web push notifications, and no credit card is required. It is intended for getting started and testing email marketing before upgrading.
Omnisend bills paid accounts by contact tier and adjusts the billing tier automatically as the list grows or shrinks. The help center explains that billable contacts include subscribers and non-subscribers who receive automated messages, so the billed amount can change even if only opted-in subscribers stay the same. Monthly billing is the default shown on the public pricing page.
No. The help center explicitly says SMS is not available on the Standard plan, and the public pricing page shows SMS as an add-on starting at $0.007 per SMS for Pro. Omnisend also says SMS pricing varies by country and volume, so actual spend depends on where messages are sent and how many are sent.
Yes. Omnisend offers a starter discount for users who choose to pay for three months upfront on their first paid plan subscription. The company says this saves 30% off the monthly subscription price for the first three months, and then billing returns to the regular monthly price unless another payment plan is selected.
