Pipedrive Pricing & Plans

#3 in CRM

by Pipedrive · pipedrive.com

Sales-focused CRM designed to track deals, activities, and pipeline stages.

#3CRMSmall business
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Pricing at a glance

◇ Pricing model

Per-seat subscription with monthly or annual billing; optional add-ons and top-ups; annual billing receives a discount; 14-day free trial available.

↻ Billing notes

Pipedrive’s help center states that monthly billing charges on the same day each month, while annual billing is paid upfront for the full year and comes with a discount. The platform offers a 14-day free trial and the product pages say no credit card is required for the trial. Seats are billed per seat, including unassigned seats, and users can customize subscriptions with add-ons and top-ups. The supplied documents do not provide public monthly or annual dollar amounts for the current tiers, so the page should present those tier prices as Not publicly disclosed rather than guessing them.

Plans and pricing

4 tiers

Lite

Monthly or annual billing is available, but the tier’s public amount is not disclosed in the supplied official pricing documents.
Not publicly disclosed
  • Customizable pipelines
  • Deal card customization
  • Deal rotting
  • Data import and export
  • Merge duplicate data
  • Products catalog

Pipedrive’s help center says each plan has its own base price per seat, seats are charged per seat whether assigned to a user or not, and optional add-ons and top-ups can change the total. Specific public Lite limits were not disclosed in the supplied documents.

Growth

Monthly or annual billing is available, but the tier’s public amount is not disclosed in the supplied official pricing documents.
Not publicly disclosed
  • Customizable pipelines
  • Deal card customization
  • Deal rotting
  • Data import and export
  • Merge duplicate data
  • Products catalog

The supplied documents do not publish a Growth plan dollar amount or hard usage limit set beyond the add-on/top-up framework. The help center states top-ups such as API tokens, leads + deals, reports, automations, and data enrichment credits are available from Growth, but exact public base-plan limits are not given here.

Premium

Monthly or annual billing is available, but the tier’s public amount is not disclosed in the supplied official pricing documents.
Not publicly disclosed
  • Customizable pipelines
  • Deal card customization
  • Deal rotting
  • Data import and export
  • Merge duplicate data
  • Products catalog

Premium includes Smart Docs, Projects, and LeadBooster at no additional cost, while Campaigns and Web Visitors remain paid add-ons. The supplied documents also state that some top-ups start from Premium, including data enrichment credits, Prospector credits, teams, custom visibility groups, and custom permission sets.

Ultimate

Monthly or annual billing is available, but the tier’s public amount is not disclosed in the supplied official pricing documents.
Not publicly disclosed
  • Customizable pipelines
  • Deal card customization
  • Deal rotting
  • Data import and export
  • Merge duplicate data
  • Products catalog

Ultimate includes the highest published feature set in the supplied documents. Exact public dollar pricing and any tier-specific caps are not disclosed in the available official text.

Add-ons and extras

LeadBooster

Not publicly disclosed

LeadBooster is an add-on available on Premium and higher plans. The help center says it includes Chatbot, Live Chat, Web Forms, and Prospector.

Projects

Included on Premium and higher plans; otherwise Not publicly disclosed as a separate add-on price in the supplied documents.

Projects is included on Premium and Ultimate and is described as a way to manage post-sales activities for deals.

Smart Docs

Included on Premium and higher plans; otherwise Not publicly disclosed as a separate add-on price in the supplied documents.

Smart Docs syncs documents from Google Drive, Microsoft OneDrive, or SharePoint to Pipedrive and lets users edit them.

Campaigns

Not publicly disclosed

Campaigns is a separate add-on for email marketing. The supplied help-center text says it is available as an add-on on all four new plans.

Web Visitors

Not publicly disclosed

Web Visitors is a separate add-on that tracks visitor activity on your website and identifies companies most engaged with your site.

Top-ups

Not publicly disclosed

Top-ups are usage extensions for customers who have reached plan limits but do not want to upgrade. The supplied help-center text lists top-up types for API tokens, leads and deals, reports, automations, data enrichment credits, Prospector credits, teams, custom visibility groups, and custom permission sets.

Hidden and indirect costs

Worth budgeting for
⚠  Pipedrive’s pricing model can increase if you need more seats, because the help center says you are charged per seat whether or not the seat is assigned to a user. Optional add-ons and top-ups can also raise the total subscription cost, and those extras follow the billing cycle of the selected plan. In addition, currency and location can affect the billing currency and available payment methods, so the visible price may vary by market.
⚠  The supplied documents indicate that Campaigns and Web Visitors are not bundled into the base tiers and must be purchased separately. Some advanced usage needs may also require top-ups, such as extra API tokens or additional lead, report, automation, or enrichment capacity. Those items create hidden spend beyond the headline per-seat plan price.

What buyers actually pay

A small sales team wants a simple CRM with core pipeline management and doesn’t need add-ons yet.

Expected costNot publicly disclosed per seat, plus any taxes or market-specific billing differences.
Selected planNumber of seatsBilling cycleLocation/currency

A growing team wants email sync, automations, sequences, forecasting, and shared inbox tools.

Expected costNot publicly disclosed per seat, and the total may increase if the team needs more seats or top-ups.
Selected planNumber of seatsBilling cycleAdd-ons and top-ups

A team needs lead generation and document workflows on top of CRM basics.

Expected costNot publicly disclosed per seat on the plan, plus LeadBooster or other qualifying add-ons if they are not included in the chosen tier.
Selected planLeadBoosterProjectsSmart DocsNumber of seats

Pricing FAQ

No free plan is disclosed in the supplied documents. The product website and product pages describe a 14-day free trial with full access and no credit card required. The supplied materials do not mention a perpetual free tier, so buyers should expect a trial rather than a free version.

Pipedrive offers monthly and annual billing cycles. Monthly billing is charged on the same day each month, while annual billing is paid upfront for the full year and receives a discount. The help center also says add-ons and top-ups are billed according to the billing cycle of the selected plan.

No. The supplied plan matrix shows that Smart Docs, Projects, and LeadBooster are included on Premium and Ultimate, while they are paid add-ons on Lite and Growth. Campaigns and Web Visitors are shown as add-ons across the new plan set, and the help center notes that some add-ons are included at no additional cost only on Premium and Ultimate.

Not publicly disclosed in the supplied documents. The help-center materials only describe the four named plans: Lite, Growth, Premium, and Ultimate. If a quote-only arrangement exists, it is not shown in the provided official text, so it should not be presented as a public plan on this page.

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