by Piwik · piwik.pro ↗
Privacy-oriented analytics suite for websites and digital properties with reporting and consent-aware tracking.
Piwik PRO and Matomo are both positioned for buyers who care about privacy, control, and web analytics beyond the basics, but they fit different operating styles. In the supplied sources, Piwik PRO is described as an advanced analytics suite that connects analytics with the rest of a client’s tech stack, offers multiple flexible hosting options, and emphasizes compliance with strict data protection laws including GDPR, CCPA, PIPEDA, and HIPAA. Matomo, by contrast, is described as an open source analytics platform with on-premises and cloud deployment options, vendor independence, and support for more than 70 integrations. That difference matters for teams deciding whether they want a packaged suite with privacy and data activation built in, or an open-source platform that can be deployed and extended with more hands-on control. The pricing information in the sources also points to a meaningful split. Piwik PRO’s current pricing page shows a Business plan starting from €35 per month and an Enterprise plan starting from €366 per month billed annually, both with a 30-day trial. Matomo’s TrustRadius comparison page lists a free download/open source option, a free 30-day trial, and paid tiers beginning at $9, $29, and $199 depending on plan, with additional bundles layered on top. For budget-sensitive teams, Matomo’s free and low-entry options may be attractive. For organizations prioritizing privacy compliance, hosted flexibility, and a unified analytics/data activation approach, Piwik PRO’s packaging may be the more straightforward fit. Review sentiment in the supplied documents is close but not identical. TrustRadius shows Matomo at 8.9 out of 10 versus Piwik PRO at 8.6 out of 10, while GetApp shows Piwik PRO at 4.6 out of 5 based on 21 reviews. The user comments captured in the sources suggest that Matomo is often appreciated for being robust out of the box and easier to set up, while Piwik PRO is valued for privacy-first capabilities and compliance. In practice, the decision is less about which product is universally better and more about whether the buyer wants the lower-friction, open-source path or the more integrated privacy-compliance suite with commercial support and structured plan tiers.
Piwik PRO is best for organizations that want a privacy-first analytics suite with hosted flexibility and a strong compliance story. The supplied documents say it supports GDPR, CCPA, PIPEDA, and HIPAA, and its pricing page highlights analytics, tag management, customer data platform, and consent management together in one platform. That makes it a good fit for teams that want analytics and privacy tooling packaged together rather than assembled from separate systems.
Matomo is best for teams that want open-source analytics with deployment flexibility and a more self-directed implementation model. The supplied comparison page describes it as open source, vendor-independent, and available with on-premises and cloud deployment options, which will appeal to organizations that value control and customization. It also appears better suited to buyers looking for a lower-cost entry point, since the source lists a free download and lower-priced paid tiers.
| Dimension | Piwik PRO | Matomo |
|---|---|---|
| Deployment and hosting | Piwik PRO offers multiple flexible hosting options, including EU-operated cloud hosting in Sweden for Business and cloud or private cloud hosting in numerous data centers worldwide for Enterprise. That gives buyers a managed path with explicit hosting choices. Matomo is described as offering on-premises and cloud deployment options, which can be appealing for organizations that want more direct infrastructure control. | Matomo offers on-premises and cloud deployment options, and the comparison page describes it as vendor-independent and fully customizable. The sources emphasize deployment freedom and self-directed setup more than managed hosting structure. |
| Privacy and compliance | Piwik PRO is explicitly presented as privacy-oriented and compliance-focused, with the review and pricing pages citing GDPR, CCPA, PIPEDA, HIPAA, ISO 27001, and SOC 2 references. The pricing page also describes HIPAA compliance being supported by a BAA in certain plans. This makes compliance a central part of its product story rather than an add-on concern. | Matomo’s comparison page describes it as protecting user privacy through advanced privacy features and an approach to data ownership. The sources support a privacy-conscious position, but they do not frame compliance as broadly or as centrally as Piwik PRO’s materials do. |
Piwik PRO is scored 8.6 out of 10 on TrustRadius.
Score 8.6 out of 10
Piwik PRO has 16 Reviews and Ratings on TrustRadius.
16 Reviews and Ratings
Piwik PRO Business starts from €35 per month.
Starting from €35 /month
Piwik PRO Enterprise starts from €366 per month billed annually.
From €366 /month billed annually
Piwik PRO’s pricing page includes a 30-day trial.
30-day trial
Matomo Analytics is scored 8.9 out of 10 on TrustRadius.
Score 8.9 out of 10
Matomo Analytics has 62 Reviews and Ratings on TrustRadius.
62 Reviews and Ratings
Matomo’s pricing table lists a free download open-source option.
Free download (open source) $0
Matomo’s pricing table lists Essential starting at $9.
Essential $9
Matomo’s pricing table lists Business starting at $29.
Business $29
Matomo’s pricing table lists Enterprise starting at $199.
Enterprise $199
GetApp shows Piwik PRO at 4.6 out of 5.
4.6
GetApp shows Piwik PRO based on 21 reviews.
(21)
The Piwik PRO pricing blog post says the new pricing takes effect on August 4, 2025.
Our new pricing will take effect on August 4, 2025.
Choose Piwik PRO if you need a privacy-compliance oriented suite that combines analytics, tag management, consent management, and customer data capabilities under one roof. The pricing page also makes it clear that the product is structured for growth, with a Business plan for smaller teams and Enterprise tiers for more complex requirements. Choose Matomo if you prefer open-source software, want on-premises deployment, or need a more customizable, vendor-independent analytics stack.
If your main question is cost at the entry level, Matomo has the clearer low-cost path in the supplied sources because the comparison page lists a free download and paid tiers starting at $9. Piwik PRO’s public pricing instead starts from €35 per month for Business, so it is positioned more as a paid suite from the outset. If your main question is compliance and managed hosting options, the supplied sources give Piwik PRO the stronger explicit emphasis.
Both products are presented as privacy-conscious options in the supplied documents, but they emphasize privacy in different ways. Piwik PRO explicitly ties privacy to compliance, hosting, and a multi-module suite, while Matomo emphasizes privacy features, data ownership, and open-source control. If your organization needs a vendor-led compliance story with hosting and support, Piwik PRO is the stronger fit in these sources. If you want privacy plus open-source control, Matomo looks more aligned with that goal.
In the supplied materials, Matomo has the lower-cost entry point because the TrustRadius comparison lists a free download/open source option and paid tiers starting at $9. Piwik PRO’s public pricing page shows the Business plan starting from €35 per month, so it is positioned at a higher commercial starting point. That does not automatically make it worse value, but it does mean the entry economics are different. Buyers should decide whether the extra cost is justified by the bundled compliance and suite capabilities.
