by Plausible · plausible.io ↗
Lightweight, privacy-friendly analytics gaining popularity as GA alternative
Plausible’s pricing is intentionally straightforward: a subscription model with self-serve plans for most teams and custom Enterprise pricing for larger organizations. The public pricing page shows three published tiers — Starter, Growth, and Business — each with a clear monthly price and a feature set that expands as your needs grow. If you prefer annual billing, the docs say you can save 2 months by choosing yearly billing, and every plan includes a 30-day free trial with no credit card required. That makes it easier to test the product before committing, especially if you’re comparing alternatives to Google Analytics and want to validate both the workflow and the reporting depth.
The main thing to understand is that Plausible does not price by complicated feature gates alone; the plans also reflect team size, number of sites, and the depth of analytics you need. Starter is aimed at one-site, solo use. Growth adds multi-site support and collaboration features. Business unlocks more advanced reporting such as funnels, user journeys, revenue attribution, custom properties, and the Stats API. For larger or more specific needs, Enterprise is custom and covers higher limits plus features like SSO, managed proxy, and raw event exports. The docs also emphasize no long-term contracts, pro-rated changes, and no surprise fees from occasional traffic spikes, which keeps the buying experience predictable.
Subscription plans with monthly or yearly billing; self-serve tiers for Starter, Growth, and Business, plus custom Enterprise pricing.
Plausible offers monthly and yearly billing, and the docs say you can save 2 months by choosing yearly billing. All plans include a 30-day free trial with no credit card required, and during the trial you get access to all Business plan features and limits. The subscription is self-serve for Starter, Growth, and Business, while Enterprise is custom and requires contacting sales. The docs also say there are no long-term contracts, cancellations keep access until the end of the current billing period, and invoices can be downloaded from account settings.
For solo use, one site, and no team or sharing needed. The pricing page shows it as the entry tier and states all plans start at the same pageview tiers.
For multiple sites, or when you need to share dashboards with clients or invite team members. The docs say all plans start at the same pageview tiers and differ by features and team size.
For teams that need funnels, user journeys, revenue tracking, custom properties, Stats API, or Looker Studio. The docs say Business includes all of the listed reporting and collaboration features.
For large-scale needs and custom requirements. The pricing page says Enterprise is contact us pricing, and the docs note that it is not self-serve like the lower tiers.
A solo founder wants a privacy-friendly replacement for Google Analytics on a single website.
Expected cost$9/month on Starter, with monthly billing shown publicly.A small agency needs to manage a few client sites and share dashboards with teammates.
Expected cost$14/month on Growth, with monthly billing shown publicly.A growing team needs funnels, revenue attribution, API access, and more team seats.
Expected cost$19/month on Business, with monthly billing shown publicly.An enterprise buyer needs SSO, managed proxy, raw exports, or higher limits.
Expected costCustom pricing.Yes. The docs say all plans include a 30-day free trial with no credit card required. During the trial, you get access to all Business plan features and limits. That means buyers can evaluate the product before choosing a paid tier.
Plausible supports both monthly and yearly billing. The subscription-plans page says you can choose monthly or yearly billing, and it also says you can save 2 months by choosing yearly billing. The lower tiers are self-serve under either billing cadence, while Enterprise is custom.
The docs say you will never be charged extra for an occasional traffic spike. A single month over your limit requires no action, and if traffic drops back within your tier the following month, nothing happens. If pageviews exceed your tier for two consecutive months, Plausible notifies you to upgrade, and the upgrade is pro-rated.
Yes. Plausible says all changes are pro-rated, including switching tiers and changing billing frequency. If you cancel, you keep access to your stats until the end of the current billing period. The docs also say you are never locked into a higher plan when usage no longer requires it.
