Salesforce Marketing Cloud Pricing & Plans

#3 in Marketing Automation

by Salesforce · salesforce.com

Customer engagement and marketing automation suite for personalized journeys across email, mobile, and web.

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Pricing at a glance

◇ Pricing model

Hybrid public starting prices plus quote-based packaging for some tiers and add-ons; annual billing is standard for Marketing Cloud editions, with some products and transactions billed monthly or usage-based.

↻ Billing notes

Marketing Cloud editions shown on the pricing pages are billed annually, and Salesforce says all per month products require an annual contract. The broader Salesforce pricing page says most Salesforce products use annual contracts, while Salesforce Starter can be purchased with a monthly or annual contract. Several Marketing Cloud offerings are explicitly marked “Contact us,” so exact packaging and any negotiated discounts are not publicly disclosed. Trials are available for some suite products, and Salesforce says trial subscriptions are non-production only.

Plans and pricing

13 tiers

Marketing Cloud Growth Edition

Billed annually
$1,500 USD/org/month
  • Agentforce Campaign Creation
  • Multi-Channel Journeys
  • Forms and Landing Pages

Public page shows no seat minimum. The page presents this as a starting public price and routes buyers to contact sales for detailed pricing information.

Marketing Cloud Advanced Edition

Billed annually
$3,250 USD/org/month
  • Agentforce Campaign Creation
  • Path Experimentation
  • Two-Way Conversations for SMS and WhatsApp

Public page shows no seat minimum. The page presents this as a starting public price and routes buyers to contact sales for detailed pricing information.

Salesforce Personalization

Billed annually
$8,000 USD/org/month
  • Agentforce Personalization Decisioning
  • Web, Mobile App, and Email Personalization
  • Product and Content Recommendations

No public seat minimum disclosed on the pricing page.

Marketing Intelligence

Billed annually
$10,000 USD/org/month
  • Agentforce Paid Media Optimization
  • AI Campaign Summaries
  • Data Enrichment & OOTB Visualizations

No public seat minimum disclosed on the pricing page.

Loyalty Management

Billed annually
$20,000 USD/org/month
  • Agentforce Loyalty Promotion Creation
  • CRM Loyalty Analytics
  • Dynamic Promotions Management

No public seat minimum disclosed on the pricing page.

Account Engagement+ / Growth+

Billed annually
$1,250 USD/org/month
  • Includes Marketing Cloud Growth or Advanced
  • Agentforce Campaign Creation
  • Lead Nurturing and Scoring

10,000 contacts included. 50 forms included. 50 form handlers. 50 landing pages included.

Engagement+ / Plus+

Billed annually
$2,000 USD/org/month
  • Includes Marketing Cloud Growth or Advanced
  • Agentforce Campaign Creation
  • Email and Mobile Messaging
  • Journey Orchestration

10,000 contacts included. Unlimited forms, unlimited form handlers, and unlimited landing pages.

Intelligence+ / Advanced+

Billed annually
$11,000 USD/org/month
  • Includes Marketing Intelligence
  • Agentforce Paid Media Optimization
  • AI Campaign Summaries
  • Automated Data Management

No public contact limit disclosed on the pricing page excerpt provided.

Personalization+

Billed annually
$15,000 USD/org/month
  • Includes Salesforce Personalization
  • Agentforce Personalization Decisioning
  • Web, Mobile App, and Email Personalization
  • Product and Content Recommendations

No public seat minimum disclosed on the pricing page.

Growth+

Billed annually
$1,250 USD/org/month
  • Agentforce Campaign Creation
  • Lead Nurturing and Scoring

10,000 contacts included; other limits are not publicly disclosed in the provided excerpt.

Plus+

Billed annually
$2,750 USD/org/month
  • AI-Powered Scoring
  • B2B Marketing Analytics

10,000 contacts included; no public seat minimum disclosed.

Advanced+

Billed annually
$4,400 USD/org/month
  • Business Units
  • Dedicated IP Address

75,000 contacts included.

Premium+

Billed annually
$15,000 USD/org/month
  • Premier Success
  • Includes All Capabilities

No public seat minimum disclosed.

Add-ons and extras

Advanced Dynamic Content

$400/month

An add-on listed on the Account Engagement pricing page alongside engagement and automation features.

WhatsApp Credits

Starting at $10 USD per 1,000 credits

Usage-based mobile messaging credits for WhatsApp for Marketing Cloud.

SMS

Starting at $10 USD per 1,000 credits

Usage-based SMS credits for Marketing Cloud; setup and Lease Code purchase required.

Additional Email Sends

$10 USD per 1,000 credits

Usage-based overage to increase an email send limit.

Flex Credits

$500 per 100k requests

Universal credits used for Agentforce interactions.

Business Units

$2,500/month per additional Business Unit

An add-on to scale outreach while separating efforts across regions and product lines.

Distributed Marketing and Alerts

from $50/user/month

An add-on that lets sales teams send compliant, on-brand messages and capture engagement in Salesforce.

Data 360 Profiles

Starting at $240 USD per 1,000 profiles

Usage-based profile consumption for Data 360 Profiles.

Hidden and indirect costs

Worth budgeting for
⚠  Several costs are only visible after sales contact, including detailed packaging for the Marketing Cloud editions pages and product-specific add-ons that can change the total bill. Salesforce also states that some subscriptions and options require annual contracts and that prices are informational and subject to change. In practice, buyers may need to budget for overages such as additional email sends, SMS or WhatsApp credits, Flex Credits, extra Business Units, and support plan surcharges.
⚠  Support can add meaningful cost. The Premier Success Plan is listed at 30% of net license fees, while Signature Success requires contacting your account executive. Some features such as SMS and WhatsApp are shown as add-ons, and the pricing page explicitly says to contact sales for exact pricing and packaging details.

What buyers actually pay

A mid-market team wants core cross-channel marketing automation with public pricing and standard annual billing.

Expected cost$1,500 USD/org/month billed annually for Growth Edition, or $3,250 USD/org/month billed annually for Advanced Edition.
edition selectedannual contractrequested capabilities such as journeys, forms, landing pages, SMS, WhatsApp, and experimentation

A B2B marketing team needs Account Engagement with lead nurturing and scoring.

Expected cost$1,250 USD/org/month for Growth+ or $2,750 USD/org/month for Plus+, billed annually.
need for B2B automationAI-powered scoringB2B analyticscontact volume

A large enterprise wants personalization plus measurement and media optimization.

Expected costAt least $8,000 USD/org/month for Salesforce Personalization, $10,000 USD/org/month for Marketing Intelligence, or $15,000 USD/org/month for Personalization+ depending on package choice and whether add-ons are included.
personalization scopeanalytics and measurementmedia optimizationincluded versus add-on capabilities

Pricing FAQ

Partially. Salesforce publishes starting prices for several editions and add-ons, but it also says some products require a sales conversation for detailed pricing information. That means buyers can see entry prices for many packages, but final costs may depend on packaging, usage, and contract terms.

The public Marketing Cloud pricing pages show annual billing for the listed org/month products, and Salesforce explicitly says all per month products require an annual contract. The broader Salesforce pricing page also says most Salesforce products use annual contracts. Salesforce Starter is the main exception called out as available with a monthly or annual contract.

Public add-ons include SMS, WhatsApp credits, additional email sends, Flex Credits, Business Units, Data 360 Profiles, and Advanced Dynamic Content. Some of these are usage-based and some are per-org or per-month charges, so total cost depends on message volume, profile volume, and whether extra business units or support plans are needed. Salesforce also notes that some products integrate with outside systems only through additional licenses or partners, which can add implementation-related cost.

Yes for some suite products. The pricing pages include "Try for free" on certain entries, and Salesforce explains that trial subscriptions are for non-production use only. Once a trial expires, buyers are prompted to buy or call for more information.

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