Marketing Cloud Growth Edition
Billed annually$1,500 USD/org/month
- Agentforce Campaign Creation
- Multi-Channel Journeys
- Forms and Landing Pages
This edition is positioned as a starting point for agentic marketing automation and is billed annually.
Salesforce Marketing Cloud Pricing, Plans, and Availability
#4 in Marketing AutomationEnterprise marketing automation suite for email, mobile, journey orchestration, and audience segmentation.
#4Marketing AutomationEnterprise
Pricing at a glance
Salesforce Marketing Cloud pricing is designed for buyers who want published starting points but still need the flexibility of an enterprise quote. The official pages show clear entry prices for Growth and Advanced editions, plus separate pricing for add-ons like Personalization, Marketing Intelligence, Loyalty Management, messaging credits, and Business Units. That means the total investment is shaped less by a single sticker price and more by the mix of capabilities you need, the volume of usage you expect, and whether you want annual billing or a custom sales package. For teams comparing options, the most useful way to think about the platform is as a modular marketing system: start with an edition, then add personalization, analytics, loyalty, or channel-based credits as your programs mature. Salesforce also notes that pricing information is subject to change and that detailed pricing may require a conversation with sales, which is typical for enterprise software but important to plan for. If you are building a pricing page for internal stakeholders, the practical takeaway is simple: the published numbers are starting points, not final negotiated prices, and usage-based add-ons can materially change the total cost.
◇ Pricing model
Flexible quote-based pricing with published starting prices for select editions, annual billing for many plans, and usage-based add-ons/credits.
↻ Billing notes
Salesforce says many subscriptions are billed annually in advance, while some Salesforce Starter offerings can be purchased with a monthly or annual contract. The Marketing Cloud Growth, Advanced, and most add-on prices shown on the official pricing pages are billed annually, and several items are explicitly described as starting prices. Salesforce also notes that some products require contacting sales for exact pricing, that transaction fees may apply to certain offers, and that pricing information is subject to change.
Plans and pricing
5 tiersMarketing Cloud Advanced Edition
Billed annually$3,250 USD/org/month
- Agentforce Campaign Creation
- Path Experimentation
- Two-Way Conversations for SMS and WhatsApp
This edition is billed annually and is presented as an advanced starting option for next-generation Marketing Cloud capabilities.
Salesforce Personalization
Billed annually$8,000 USD/org/month
- Agentforce Personalization Decisioning
- Web, Mobile App, and Email Personalization
- Product and Content Recommendations
This is an add-on product with annual billing and is intended to personalize cross-channel experiences at scale.
Marketing Intelligence
Billed annually$10,000 USD/org/month
- Agentforce Paid Media Optimization
- AI Campaign Summaries
- Data Enrichment & OOTB Visualizations
This is an add-on product with annual billing for marketing analytics and measurement capabilities.
Loyalty Management
Billed annually$20,000 USD/org/month
- Agentforce Loyalty Promotion Creation
- CRM Loyalty Analytics
- Dynamic Promotions Management
This is an add-on product with annual billing for dynamic loyalty programs.
Evidencesalesforce.com ↗salesforce.com ↗
Add-ons and extras
WhatsApp Credits
Starting at $10 USD per 1,000 creditsUsage-based credits for WhatsApp messaging in Marketing Cloud.
SMS
Starting at $10 USD per 1,000 creditsUsage-based credits for SMS messaging; setup and lease code purchase are required.
Additional Email Sends
$10 USD per 1,000 creditsPurchases that increase email send limits.
Flex Credits
$500 per 100k requestsUniversal credits used for Agentforce interactions.
Business Units
$2,500/month per additional Business UnitAn add-on for scaling outreach while separating efforts across regions and product lines.
Distributed Marketing and Alerts
from $50/user/monthAn add-on for compliant, on-brand messaging in the Salesforce platform, including additional Engagement History Dashboard Licenses.
Data 360 Profiles
Starting at $240 USD per 1,000 profilesConsumption-based profiles for Data 360.
Evidencesalesforce.com ↗
What buyers actually pay
A small team wants a published entry point into Marketing Cloud capabilities and is comfortable with annual billing.
Expected cost$1,500 USD/org/month for Marketing Cloud Growth Edition, billed annually.Edition selectedAnnual contractAny optional add-ons
A larger marketing organization needs advanced automation plus two-way messaging and experimentation.
Expected cost$3,250 USD/org/month for Marketing Cloud Advanced Edition, billed annually.Edition selectedAnnual contractSMS and WhatsApp usageAny separate add-ons such as Personalization or Intelligence
A team wants to scale personalization or marketing analytics on top of the base platform.
Expected cost$8,000 USD/org/month for Salesforce Personalization or $10,000 USD/org/month for Marketing Intelligence, both billed annually.Add-on chosenUsage volumeAdditional implementation or support needs
Evidencesalesforce.com ↗salesforce.com ↗
Pricing FAQ
No. Salesforce describes Marketing Cloud as a flexible solution, and the official pricing pages show a mix of edition pricing, add-on pricing, and usage-based credits. Some products are available with published starting prices, while others require you to contact sales for exact pricing. That means final cost depends on the edition, add-ons, and usage patterns you choose.
For Marketing Cloud Growth and Advanced, the official pricing page shows annual billing. Salesforce also states that some Salesforce Starter licenses can be purchased with a monthly or annual contract, but it says most other subscriptions are generally paid annually in advance. If monthly billing is important, you should confirm the specific product and contract terms with sales.
Yes. Salesforce lists several separately priced add-ons and usage-based items, including WhatsApp Credits, SMS, Additional Email Sends, Flex Credits, Business Units, Distributed Marketing and Alerts, and Data 360 Profiles. Salesforce also says transaction fees may apply on some starting-price offers. In practice, the total cost can rise as message volume, data consumption, or organizational complexity increases.
Yes, in some cases. Salesforce says the page is provided for information purposes only and subject to change, and it asks buyers to contact a sales representative for detailed pricing information. That is especially important when you need a custom bundle, a specific region/currency, or multiple add-ons. The published prices are best treated as starting points rather than final quotes.