Free Suite
monthly$0/user/month
- Lead, opportunity, and customer case management
- Simple Email Marketing
- Connected Slack Conversations
2 user licenses included. No contract or credit card required.
Salesforce Pricing, Plans, and Availability
#2 in CRMCloud CRM platform for sales, service, marketing, and customer data management.
#2CRMEnterprise
Pricing at a glance
Salesforce’s public CRM pricing is structured around editions rather than a single flat plan, so the best way to read it is by comparing the suite tier, billing cadence, and any add-ons you may need. The entry point is a Free Suite at $0 per user per month, which is positioned as a starter CRM with core lead, opportunity, and customer management. From there, Salesforce publishes Starter Suite at $25/user/month, Pro Suite at $100/user/month, Enterprise at $175/user/month, Unlimited at $350/user/month, and Agentforce 1 Sales at $550/user/month. Some plans are billed monthly or annually, while higher tiers and many add-ons are billed annually and/or sold through sales, so the visible monthly number is only part of the total cost picture.
For budget planning, the most important distinction is whether you need the basics or want automation, customization, and support baked into the edition. Starter Suite is the lowest paid tier and includes automation-oriented features such as built-in sales flows and lead routing, while Pro Suite adds deeper customization and real-time chat. Enterprise, Unlimited, and Agentforce 1 Sales move further into advanced sales operations and AI-oriented capabilities, but Salesforce also makes clear that some features are only available for purchase or by contacting sales. If you’re trying to estimate total spend, it’s smart to include user count, annual commitment, transaction fees, support level, and any separately priced add-ons.
Salesforce also offers a separate add-on catalog for teams that need more than the base suite. Examples include Sales Planning at $75/user/month, Sales Performance Management Suite at $200/user/month, Sales Programs at $100/user/month, Salesforce Maps starting at $75/user/month, Revenue Cloud Advanced at $200/user/month, and Salesforce Contracts at $50/user/month. Support can be another cost lever: Standard Success Plan is included in all licenses, while Premier Success Plan is priced at 30% of net license fees. Because Salesforce says pricing is subject to change and some items require a sales conversation, the safest path is to treat the published numbers as starting points and confirm the final quote before purchase.
◇ Pricing model
Per-user suite pricing with separate add-ons and support plans; some items are billed annually and some are available by request or through sales contact.
↻ Billing notes
Salesforce says Starter can be purchased with a monthly or annual contract, while other subscriptions are generally paid annually in advance. The CRM pricing page also says the information is for informational purposes only and subject to change, and that detailed pricing requires contacting sales. Salesforce offers a free 30-day CRM trial with no credit card required, and some support or enterprise plans are bundled with certain editions or priced as a percentage of net license fees.
Plans and pricing
6 tiersStarter Suite
monthly or annually$25/user/month
- Everything in Free, plus Assistive AI with Employee Agent
- Built-in Sales Flows and Lead Routing
- Dynamic Email Marketing, Forms, and Analytics
- Secure payment links and e-commerce storefront
Starting price. Transaction fees apply.
Pro Suite
annually$100/user/month
- Everything in Starter plus Enhanced, Real-Time Chat
- Sales Quoting and Forecasting
- Greater Customization, Automation+ Access to AppExchange
- Premier Support (add-on)
Starting price. Transaction fees apply. Contract required.
Enterprise
annually$175/user/month
- Advanced Forecast & Pipeline Management
- Sales Engagement & Conversation Intelligence
- Premier Success Plan
- Agentforce
Some features and add-ons are available for purchase.
Unlimited
annually$350/user/month
- Advanced Forecast & Pipeline Management
- Sales Engagement & Conversation Intelligence
- Premier Success Plan
- Agentforce
Some features and add-ons are available for purchase.
Agentforce 1 Sales
annually$550/user/month
- Slack Enterprise+ included
Some features and add-ons are available for purchase.
Evidencesalesforce.com ↗salesforce.com ↗
Add-ons and extras
Premier Success Plan
30% of net license feesExpert guidance and product education, health checks and recommendations, and access to 24/7 support for business-stopping issues.
Sales Planning
$75/user/monthHelps segment customers, carve territories, allocate quota, and more. Total cost billed annually.
Sales Performance Management Suite
$200/user/monthSales performance management software built directly into CRM. Total cost billed annually.
Salesforce Spiff
$75/user/monthIncentive compensation management. Total cost billed annually.
Sales Programs
$100/user/monthDeliver sales programs within the flow of work. Total cost billed annually.
Salesforce Maps
Starting at $75/user/monthLocation-based intelligence for sales processes.
Revenue Cloud Advanced
$200/user/monthQuote-to-cash platform for every revenue model. Total cost billed annually.
Salesforce Contracts
$50/user/monthVisibility and control over every contract in CRM.
Evidencesalesforce.com ↗salesforce.com ↗
What buyers actually pay
A small business wants to get started with a simple CRM and basic marketing tools.
Expected cost$0/user/month with Free Suite, or $25/user/month with Starter Suite if the team wants automation and more marketing features.User countChoice between Free Suite and Starter SuiteMonthly versus annual contract
A growing sales team needs forecasting, customization, and support.
Expected cost$100/user/month for Pro Suite or $175/user/month for Enterprise, with extra costs if Premier Support or other add-ons are added.Edition tierAnnual billingSupport plan selectionAdd-ons such as Premier Support or Sales Engagement
A larger organization wants the highest listed CRM suite with bundled Slack and room for advanced add-ons.
Expected cost$550/user/month for Agentforce 1 Sales, plus any separately purchased add-ons or support services.Top-tier suite selectionAdd-ons purchased separatelyAnnual billingAny sales-quoted products or services
Pricing FAQ
Yes. Salesforce lists a Free Suite at $0/user/month and also says you can try Salesforce CRM free for 30 days. The trial does not require a credit card, and Salesforce says there is nothing to install. For buyers, that means you can evaluate the product before committing to a paid plan.
Salesforce says you can purchase Salesforce Starter with a monthly or annual contract. It also says that most other Salesforce subscriptions are generally paid annually in advance. If you are comparing plans, the billing cadence matters because the same listed monthly price may still be tied to an annual commitment.
Some support is included and some is paid separately. Salesforce lists Standard Success Plan as included in all licenses, while Premier Success Plan is priced at 30% of net license fees and Signature Success Plan requires contacting your account executive. Buyers should confirm which support level is bundled with their edition before purchase.
Not always. Salesforce says some add-ons, apps, and additional products may require extra cost, and the add-ons PDF lists separate prices for items like Sales Planning, Salesforce Maps, and Revenue Cloud Advanced. Salesforce also notes that product pricing is subject to change and that sales can provide detailed pricing information.