by Semrush · semrush.com ↗
Digital marketing suite with AI search visibility features for tracking brand presence in generative answers.
Subscription plans with plan-specific pricing; some tiers are publicly priced and others require a demo or custom quote.
Semrush publicly shows both monthly and annual billing for its SEO and AI Search plans, with annual billing discounted versus monthly. The pricing page says annual billing saves up to 17%. The Free tier requires no credit card. The Advertising Toolkit offers a 7-day free trial on both Base and Pro. Semrush also says you can cancel, downgrade, or upgrade at any time unless custom terms and a signed agreement apply. Enterprise pricing is quote-only and presented as a request-a-demo offer.
5 websites; 500 keywords tracked daily.
5 websites; 500 keywords tracked daily; 50 prompts tracked daily; 1 domain for AI brand performance; 300 AI visibility reports per day.
15 websites; 1,500 keywords tracked daily; 100 prompts tracked daily.
40 websites; 5,000 keywords tracked daily; 200 prompts tracked daily.
No credit card required; 10 reports per day across vital tools.
Ads Launch Assistant includes 100 AI-generated Google ad copies per month and 100 AI-generated Meta ad copies per month.
AdClarity includes 1 geo location, 3 months of historical data, up to 50 reports, 1 channel, 5 campaign results, up to 100 ad search results, and up to 5 exports.
Quote-only; request a demo.
Add colleagues to your Semrush account, collaborate across shared projects, and keep the account secure with individual logins.
Branded profile on the Semrush Agency Partners platform with a Semrush verified badge for marketing channels.
Reporting add-on with data from 20+ Semrush tools, Google Analytics and Google Search Console integrations, monthly/weekly/daily scheduling, PDF export, and sharing with Semrush users.
Includes all Base Report features plus 20+ external integrations, delivery at a specific time, branding and white-labeling, AI-generated summaries, and sharing by link.
A solo marketer or early-stage team wants to test SEO and AI visibility tools before committing.
Expected cost$0 to start, then $117.33/mo billed annually or $139/mo monthly for the SEO plan.A growing team needs SEO plus AI visibility workflows and more reporting capacity.
Expected cost$165.17/mo billed annually or $199/mo monthly for Starter SEO + AI Search, with higher-cost upgrades if the team exceeds included websites, prompts, or reporting limits.An ad team wants Semrush’s Advertising Toolkit for paid campaign research and AI-assisted ad creation.
Expected cost$99/month for Base or $220/month for Pro, after a 7-day free trial.A large organization needs broader AI coverage, automation, or branded enterprise support.
Expected costNot publicly disclosed; request a demo for a custom enterprise plan.Yes. The SEO and AI Search pricing page includes a Free tier priced at $0/mo and says no credit card is required. The Advertising Toolkit pricing knowledge base says both Base and Pro include a 7-day free trial. If you want to evaluate the platform before paying, those public entry points let you do that without an upfront subscription commitment.
Semrush says you can cancel, downgrade, or upgrade your plan at any time, unless you have custom terms and a signed agreement. That means standard plans appear flexible, but enterprise or custom contracts may follow different rules. Buyers with negotiated terms should expect the contract language to control billing changes and renewals.
The public SEO and AI Search tiers are differentiated mainly by usage limits and added AI visibility functionality. Higher tiers add more monitored websites, more daily keyword tracking, more prompt tracking, historical SEO data, content optimization, keyword cannibalization analysis, multi-location/device tracking, SEO share of voice, and API data integration. The pricing page also shows that every tier is packaged with both SEO and AI Search capabilities rather than selling those as fully separate products on the page.
No. Semrush presents the enterprise option as a request-a-demo offer and does not publish a list price on the pricing page. The page instead highlights enterprise-oriented capabilities such as full LLM coverage, detailed analysis by brand, concept, or product line, and ROI attribution and funnel analysis. Buyers who need this tier should expect a sales-assisted quote process.
