Similarweb Pricing & Plans

#20 in AI Visibility

by Similarweb · similarweb.com

Digital intelligence platform with AI search visibility and generative engine performance tracking.

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Pricing at a glance

◇ Pricing model

Freemium plus quote-based and self-serve package pricing; public pages emphasize custom packages for businesses and enterprises, with some self-serve options for individuals and small teams.

↻ Billing notes

Official sources show a mix of self-serve and sales-led billing. The support article says users can sign up with a credit card for individuals and small teams, while businesses and enterprises are handled as customized packages through sales. It also says annual billing changes require contacting support, and cancellation terms vary by plan: business agreements follow contract terms, while Similarweb for Entrepreneurs can be canceled from within the platform and will not renew after the current billing period. A third-party pricing reference lists public pricing starting at $99.00 and going up to $540.00, but the official pages do not map those amounts to named plans.

Plans and pricing

5 tiers

Competitive Intelligence

Not publicly disclosed
Not publicly disclosed
  • Discover new competitors
  • Benchmark traffic and engagement
  • Analyze channels
  • Smart alerts
  • Track your share of traffic

Designed for solo marketers, consultants, and entrepreneurs. Public pricing, seat minimums, and usage limits are not disclosed on the official page.

Competitive Intelligence & SEO

Not publicly disclosed
Not publicly disclosed
  • Everything in Competitive Intelligence
  • Keyword gap analysis
  • Track daily search trends
  • Rank tracking
  • Content optimization
  • Benchmark organic share

Targeted at marketers and small teams focused on organic growth. Public pricing, seat minimums, and usage limits are not disclosed on the official page.

Competitive Intelligence, SEO & PPC

Not publicly disclosed
Not publicly disclosed
  • Everything in Competitive Intelligence & SEO
  • Paid search & display ad insights
  • Monitor keyword bidding
  • Unified marketing view
  • Ad creative library
  • ROI optimization

The page says this package is soon becoming available. Public pricing, billing cadence, and availability details are not disclosed.

Web Intelligence for Businesses

Not publicly disclosed
Quote only
  • Advanced competitive intelligence
  • Market Analysis
  • Demand Analysis
  • Business lines & popular pages
  • Popular pages & folders
  • Custom Industries

For mid-size and large businesses, growth-stage teams, and enterprises. The official page describes this as a customized solution and instructs buyers to contact sales; no public seat minimums or list price are disclosed.

Self-serve packages for individuals, entrepreneurs, and small teams

Not publicly disclosed
Not publicly disclosed
  • Free trial access is available
  • Credit-card signup for instant access to different packages

The official pricing article confirms that self-serve packages exist, but it does not publish names, list prices, or feature-by-feature public limits for those packages.

Add-ons and extras

API

Quote only

The official FAQ says the API is available as part of customized business packages and can also be purchased as a standalone product without a full platform subscription. Pricing is not publicly disclosed.

Premium Stocks

Quote only

An add-on for expert research on 200+ stocks and 500+ signals, with monthly delivery and coverage across five sectors. The page directs buyers to talk to sales.

Stock Feeds

Quote only

A data-feed add-on for investors with granular engagement data, covering over 70 stocks. The page says it includes five years of historical data, weekly granularity, seven file types, and delivery to S3/Pro.

Hidden and indirect costs

Worth budgeting for
⚠  Several costs are not public, so buyers may need to budget for sales-assisted implementation, custom packaging, and any add-ons or data feeds that are sold separately. The official pages repeatedly say to talk to sales for business packages and custom packages, which means final spend can vary by scope, modules, and usage. The pages also note that switching to annual billing requires contacting support, so invoice terms may be handled manually rather than through a standard public checkout.

What buyers actually pay

A solo marketer wants basic competitive intelligence for a single brand or site.

Expected costNot publicly disclosed
Package chosenCredit-card self-serve accessPotential upgrade to SEO features

A small team needs competitive intelligence plus SEO workflows.

Expected costNot publicly disclosed
Package chosenNumber of usersScope of SEO and visibility features

A mid-market or enterprise buyer needs AI visibility, market research, and API access.

Expected costQuote only
Custom package scopeAI agents and Gen AI visibilityAPI integrationServices and support

An investor wants stock intelligence plus premium stock coverage or feeds.

Expected costQuote only
Premium Stocks add-onStock Feeds add-onCoverage depthDelivery format

Pricing FAQ

No. The official Web Intelligence pages describe self-serve packages for individuals and small teams, but they do not publish a complete public price card for those plans. For businesses and enterprises, Similarweb explicitly routes buyers to sales for custom packages. A third-party pricing page does list a public price range, but it does not identify which named plans those prices belong to.

Yes. The official pages say you can start a free trial, and the support article also says individuals and small teams can sign up with a credit card and instantly access different packages. The pages do not disclose the trial length or whether every package is eligible. For premium or locked features, Similarweb says those require a custom package and sales contact.

Yes. Similarweb says the API is available as part of customized business packages, and it can also be purchased as a standalone product without a full platform subscription. However, pricing is not publicly disclosed on the official pages, so buyers need to contact sales for details. That makes the API a quote-based add-on even when it is sold on its own.

The support article says customers should reach out to support to switch to annual billing. It does not state any public annual discount, so discount terms are not disclosed. Because the pricing pages emphasize custom packaging for business customers, billing cadence may depend on the contract or selected self-serve package.

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