Hobby
Monthly$0/month
- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
This free cloud tier is capped at 100K events per month and 1 website, with 6 month data retention.
Umami Pricing, Plans, and Availability
#20 in Web Analyticsby Umami · umami.is ↗
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Pricing at a glance
Umami keeps pricing intentionally simple. The cloud offering starts with a free Hobby plan, then moves to Pro for teams that need more websites, more users, and higher included event volume, and Business for heavier usage with session replays, heatmaps, and white-labeling. For larger organizations, Enterprise is custom and includes features such as SAML SSO, onboarding support, uptime SLA, invoice billing, and custom data retention. In practice, the biggest pricing variable is usage: the published plans include event allowances, and paid tiers add per-event or per-replay charges when those limits are exceeded. That makes Umami a good fit for buyers who want predictable entry pricing, but who also need to keep an eye on traffic growth and replay consumption. If you prefer avoiding subscription fees entirely, Umami can also be self-hosted for free, which shifts cost from software licensing to your own infrastructure and maintenance. The page below summarizes the published cloud pricing and the major cost drivers so you can compare plans quickly and decide whether cloud convenience or self-hosting control is the better economic fit.
◇ Pricing model
Simple usage based pricing with tiered monthly plans plus per-event overages on paid cloud plans; self-hosting is available for free.
↻ Billing notes
Billing occurs monthly, and users can cancel at any time. Umami Cloud offers a 14-day free trial for paid plans, and the trial ends with a regular invoice unless it is canceled during the trial period. There are no long-term contracts or cancellation fees, and plan changes take effect on the next billing cycle. Umami is also open-source and can be self-hosted for free.
Evidenceumami.is ↗
Plans and pricing
4 tiersPro
Monthly$20/month
- 1 million events per month included
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- Email support
The Pro tier includes 1 million events per month and adds per-event overages after the included volume.
Business
Monthly$200/month
- 10 million events per month included
- Unlimited websites
- Unlimited team members
- 5 year data retention
- Session replays
- Heatmaps
The Business tier includes 10 million events per month and charges for additional replays beyond the included amount.
Enterprise
CustomCustom
- Single sign on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
Enterprise pricing is custom and the published plan includes tailored terms for pricing, retention, and billing.
Evidenceumami.is ↗
Add-ons and extras
Additional events on Pro
$0.00003 per additional eventPaid cloud customers on Pro can exceed their included event volume and are billed per additional event.
Additional events on Business
$0.00002 per additional eventPaid cloud customers on Business can exceed their included event volume and are billed per additional event.
Additional replays on Business
$0.005 per replayBusiness includes 5,000 session replays, and extra replays are billed separately per replay.
Evidenceumami.is ↗
What buyers actually pay
A small site or personal project wants a no-cost way to start tracking traffic.
Expected cost$0/month on the Hobby plan, or $0 if self-hosted.Whether you use Umami Cloud or self-hostingEvent volume stays within the Hobby allowanceOnly one website is needed
A growing SaaS team needs more websites, team access, and support.
Expected cost$20/month on Pro before overage charges.Event volume beyond 1 million included eventsNumber of websitesNumber of team members
A higher-traffic company wants session replays, heatmaps, and more generous usage limits.
Expected cost$200/month on Business before replay overages.Event volume beyond 10 million included eventsSession replay volume beyond 5,000 included replaysNeed for white-labeling and support
An enterprise buyer needs SSO, invoice billing, and custom retention terms.
Expected costCustom pricing.Negotiated enterprise contractCustom data retentionInvoice billing and support requirements
Evidenceumami.is ↗umami.is ↗
Pricing FAQ
Yes. The pricing page lists a Hobby plan at $0/month, and the product site also says Umami can be self-hosted for free. That means buyers can choose either a free cloud starting point or a free self-hosted deployment. If a team grows beyond the free limits, they can move to paid cloud plans with published monthly pricing.
Yes. The pricing page states that Pro includes $0.00003 per additional event and Business includes $0.00002 per additional event. Business also includes 5,000 session replays and charges $0.005 per replay for additional replays. Those overage fees make usage volume an important part of total cost.
Yes. Umami Cloud offers a 14-day free trial for Pro and Business. The pricing page says the trial gives full access to all features in that plan, and at the end of the trial the account is billed the regular amount unless it is canceled within the trial period. This makes it easy to test the cloud product before committing to a monthly plan.
Yes. The pricing page says you can upgrade, downgrade, or cancel at any time from your account settings. Changes take effect on your next billing cycle, and there are no long-term contracts or cancellation fees. That makes the billing model relatively flexible for teams whose traffic or team size changes over time.
Umami Cloud is the managed service with published monthly plans, while self-hosting is free and open-source. The pricing page says Cloud handles infrastructure, updates, and maintenance for you, and the site notes that self-hosting gives you full control over your data. Buyers who want the lowest software cost can self-host, while teams that want convenience can pay for Cloud.
Evidenceumami.is ↗umami.is ↗