VanillaSoft Pricing, Plans, and Availability

#13 in Sales Engagement

by VanillaSoft · vanillasoft.com

Sales engagement and lead response platform for call-driven outreach, routing, and follow-up cadence management.

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Pricing at a glance

◇ Pricing model

Annual bundle model with named packages and a custom quote-only option; public official pricing pages do not disclose exact tier prices.

↻ Billing notes

VanillaSoft’s official pricing page says it uses an annual bundle model, and every bundle includes the first five seats, initial set-up, ongoing support, and updates. It also says that some customers may need a custom implementation, which appears to be quote-only. Publicly available official pages do not disclose monthly billing, trial terms, renewal mechanics, seat minimums beyond the included five seats, or any standard discount policy. A third-party pricing reference from G2 says the product has 3 pricing editions and that pricing packages are 8 months Average Discount 7%, but this is not presented as an official contract term on VanillaSoft’s site.

Plans and pricing

5 tiers

Core

Annual bundle
Not publicly disclosed
  • Lead Management
  • Auto-Dialer
  • automated sales email nurturing
  • speed to lead and personal lead management
  • enterprise-grade VoIP and preview or progressive dialer
  • sales automation for email, SMS, call recording, and transcription

Includes your team's first 5 seats. Additional pricing, seat minimums beyond the first five, and usage limits are not publicly disclosed.

Advantage

Annual bundle
Not publicly disclosed
  • Everything included in Core
  • SmartCaller Trust
  • SmartCaller ID
  • online appointment scheduler
  • first 5 seats

Includes your team's first 5 seats. Additional pricing, seat minimums beyond the first five, and any usage limits are not publicly disclosed.

Enterprise

Annual bundle
Not publicly disclosed
  • Everything included in Core
  • Everything included in Advantage
  • API access and custom tables
  • single sign-on
  • IP restrictions
  • compliance partner integrations

Includes your team's first 5 seats. Additional pricing, seat minimums beyond the first five, and any usage limits are not publicly disclosed.

Fundraising

Annual bundle
Not publicly disclosed
  • multi-channel outreach
  • VoIP
  • SMS
  • email automation
  • Fundraising SmartCaller Trust
  • SmartCaller ID

Includes your team's first 5 seats. Additional pricing, seat minimums beyond the first five, and any usage limits are not publicly disclosed.

Custom

Not publicly disclosed
Quote only
  • custom Vanillasoft implementation for enterprise customers

Designed for clients that need more than a bundled solution; pricing and bundle contents are not publicly disclosed.

Add-ons and extras

Professional Services

Not publicly disclosed

White-glove onboarding, expert-led setup, and ongoing support.

Ecosystem Tools and apps

Not publicly disclosed

Tools and apps to automate tasks and get more from the platform.

Hidden and indirect costs

Worth budgeting for
⚠  VanillaSoft says each bundle includes the first five seats, initial set-up, ongoing support, and updates, which suggests those items are bundled rather than separately listed. However, the official pricing page does not publish the base dollar amount for any bundle, so buyers cannot estimate total spend from the page alone. The page also says that if a bundle does not fit, VanillaSoft will build it custom, which means enterprise buyers may need to request a quote for implementation-specific pricing.
⚠  The pricing page does not publicly disclose overage rates, usage-based charges, add-on fees, seat pricing beyond the included first five seats, or renewal discount terms. Third-party references mention a starting price and an average discount, but they do not provide enough official detail to confirm what is included in that public starting price or whether it applies to every customer. As a result, the true all-in price may vary depending on seat count, scope, and any custom implementation requirements.

What buyers actually pay

A small sales team wants the Core bundle with the first five seats included and no custom requirements.

Expected costNot publicly disclosed; buyers should request a quote.
number of seats above the included first fiveneed for custom implementationprofessional services or onboarding scope

A revenue team needs SmartCaller Trust, SmartCaller ID, and an online appointment scheduler.

Expected costNot publicly disclosed; buyers should request pricing for Advantage.
bundle selectionseat count above included seatsservice and support scope

An enterprise buyer needs SSO, API access, custom tables, and compliance partner integrations.

Expected costNot publicly disclosed; buyers should request a quote for Enterprise.
integration and security requirementsimplementation scopeseat count above included seats

A fundraising organization needs white glove onboarding and fundraising-specific calling tools.

Expected costNot publicly disclosed; buyers should request pricing for Fundraising.
fundraising bundle selectiononboarding and support scopeseat count above included seats

Pricing FAQ

Not on its official pricing page. The page describes an annual bundle model and lists what each bundle includes, but it does not show dollar amounts. Buyers who need exact pricing have to request a quote or speak with the company.

The official pricing page says each bundle includes the first five seats. It does not publicly disclose the price for additional seats. If your team is larger than five users, you should assume you will need a quote to understand the final cost.

The supplied official documents do not publicly mention a free trial or a monthly billing option. The pricing page instead says VanillaSoft uses an annual bundle model. If you need monthly billing or trial details, they are not publicly disclosed in the documents provided.

Core is the base bundle and includes lead management, auto-dialer, and several sales automation capabilities. Advantage adds SmartCaller Trust, SmartCaller ID, and an online appointment scheduler on top of Core, while Enterprise adds API access, custom tables, single sign-on, IP restrictions, and compliance partner integrations. Fundraising is positioned for fundraising professionals and includes multi-channel outreach, VoIP, SMS, email automation, fundraising SmartCaller tools, and white glove onboarding and support.

Yes. The official pricing page says that if you do not see a bundle that works for you, VanillaSoft will build it custom, and it also includes a separate Custom option for enterprise implementations. Because the page does not publish list prices, custom customers need to contact the company for a quote.

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