Cold email and sales engagement platform for automated follow-up, personalization, and reply management.
Woodpecker’s pricing is built around usage, not a simple flat seat plan. The official pricing page emphasizes transparent pricing for cold email and LinkedIn outreach, with monthly and annual billing, a 14-day free trial, and pricing that scales with the number of contacted prospects. That makes the product easy to start with, but the total bill can change quickly as you add volume or optional features.
At the center of the model is contacted-prospect usage, which the page explains controls both email volume and stored-prospect capacity. In practice, buyers should think about how many prospects they will contact each month, then layer on any extras they need, such as LinkedIn outreach, additional warm-ups, integrations/API/webhooks, agency management, or white-label access. The pricing page also shows free allowances for some features, which is helpful for testing, but more advanced or operational needs are clearly monetized as add-ons.
Woodpecker also publishes infrastructure and account-building add-ons, including new domains, transferred domains, email addresses, and dedicated servers. Some of these are billed monthly, while others are shown as billed annually or approximate, so the final cost depends on the exact setup you choose. Because VAT is not included, European buyers should budget for tax on top of the listed amounts. Overall, the page reads like a usage-based platform with a low-friction trial, but one where scaling outreach and agency workflows can add meaningful extra spend.
Usage-based pricing on contacted prospects, with separate add-ons and annual discounts.
Woodpecker publicly offers monthly and annual billing, and the pricing page highlights a 33% annual save message. It also states there is a 14-day free trial with no credit card required, and that prices do not include VAT. The page presents usage-based pricing for contacted prospects, plus separate add-ons for features like LinkedIn outreach, extra warm-ups, and agency management. For some infrastructure items, pricing is billed annually or shown as approximate, and the page says exact domain pricing is revealed before payment.
Trial is 14 days. The pricing page also shows free allowances such as 4 warm-ups, 100 Lead Finder credits, and free email catch-all verification on the base offer.
The page indicates contacted-prospect usage scales from 500 up to unlimited, with emails per month calculated as contacted prospects multiplied by 16 and stored prospects as contacted prospects multiplied by 4.
Adds LinkedIn invites, messages, or profile visits to email outreach campaigns. The page says this is cloud-based and designed to respect LinkedIn account limits.
Extra Lead Finder credits used across the app for prospecting, validation, enrichment, and related actions.
Extra warm-up capacity beyond what is included in the plan.
Pre-configured email addresses for cold email with SPF, DKIM, DMARC, and other DNS settings already set up.
Pre-configured email addresses for cold email using Maildoso or Mailforge.
Approximate price for buying new domains; the page notes the exact price can vary by domain name.
Connect your own domain to create new email addresses under that existing domain.
A dedicated sending server for higher-volume sending and deliverability control.
Adds API, Webhooks, MCP Server, CLI, and built-in integrations with HubSpot, Pipedrive, and others.
Agency Panel add-on for managing client campaigns in a dedicated panel with sub-accounts and agency-focused controls.
Lets agencies offer clients view-only access on their own domain with their branding.
A small team testing cold email before committing to paid usage.
Expected cost$0 during the 14-day free trial; then cost depends on contacted-prospect volume and chosen add-ons.A team sending at the smallest visible paid usage level.
Expected cost$7.00 per 100 contacted prospects, plus any selected add-ons and VAT.An agency that needs client separation and branding.
Expected cost$27 /monthly per active client, plus $5 /monthly per active client for white-label access if needed.A team that wants LinkedIn outreach in addition to email.
Expected costBase usage pricing plus $29 /monthly per LinkedIn account connected.Yes. The official pricing page says there is a 14-day free trial and that no credit card is required. The page also says all features are included during the trial. After the trial, ongoing cost depends on contacted-prospect usage and any add-ons you enable.
Not publicly disclosed as a simple seat-based plan on the official pricing page. Instead, the page shows pricing based on contacted prospects, with separate charges for some add-ons such as LinkedIn outreach, agency clients, and white-label access. That means the final price is driven more by usage and feature selection than by a published per-seat bundle.
Yes. The official page shows monthly and annually as billing choices and highlights “SAVE 33%,” along with a note that annual discount savings apply. The exact savings depend on the plan and configuration selected. The page also states that prices do not include VAT.
