What is the typical pricing model for Email Marketing software?

The typical pricing model for Email Marketing Software (SaaS) is a monthly or annual subscription based primarily on the number of contacts/subscribers stored in the platform, with pricing tiers that increase as the customer grows. As of November 2026, there are three primary pricing models in the market. Common pricing models Contact-based pricing (most common) Customers pay according to the number of contacts or subscribers in their database. 500 contacts: $10–$20/month 5,000 contacts:…

1. Mailchimp — For example, Mailchimp offers a free tier and paid subscriptions, with pricing varying by contact count and feature level.
2. ActiveCampaign
3. MailerLite
4. Brevo — Brevo offers a different approach based more heavily on sending volume.
5. Constant Contact

Email marketing software is typically sold as a monthly or annual SaaS subscription, with pricing determined by one or more of these factors: Number of contacts: The most common model. The price increases as your stored subscriber list grows, regardless of how often you email them. Email volume: Some platforms charge according to the number of messages sent or provide monthly sending credits. This can suit large lists contacted infrequently. Feature tier: Basic, Pro, and Enterprise plans unlock…

Email marketing software (ESP) vendors typically structure their pricing around two primary models: contact-based pricing and flat-rate pricing . According to industry breakdowns like the Capterra Email Marketing Pricing Guide , entry-level options often start around$8 to$1 5 per month for small businesses, but costs scale quickly based on specific usage factors.[](https://google.com/goto?url=CAEShAEB6zswFXfymxsd5aD-Gd21Ii6hSsniRxqtRdRFiEmShjY0is36J5h7fgPEZhgAZC6SAP62xL0KguzDmNyoBPGEWo-Nbuc-…