ActiveCampaign
NewAutonomous marketing platform for email, SMS and WhatsApp
#2 of 46 in Marketing Automation180,000 customers (per activecampaign.com)53% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- ActiveCampaign ranks #2 of 46 in Marketing Automation with an AI visibility score of 44 (SlateIndex, Nov 2, 2026).
- ActiveCampaign is most visible on Google AI Mode (47.6) and least on Perplexity (40.7).
- AI engines name ActiveCampaign in 46 of the 119 Marketing Automation buyer prompts SlateIndex tracks.
- zapier.com is the source AI engines cite most in answers about ActiveCampaign, with 30 citations.
About
Company details for ActiveCampaign
ActiveCampaign is a marketing automation platform built around Active Intelligence, an AI layer that drafts, runs and reports on email, SMS and WhatsApp campaigns from the account's own data. It includes multi-step automation, segmentation, CRM and attribution features, sold in Starter, Plus, Pro and Enterprise plans. Postmark, a transactional email product, is owned by the company. It ranks #2 of 46 in Marketing Automation on SlateIndex and has a visibility score of 44 in the latest weekly run.
Founded in 2003 and headquartered in Chicago, Illinois, United States, the company employs 501–1,000 people. It has raised about $360M. Its differentiator: active Intelligence, an AI layer that builds, tests and reports on campaigns from the account's own data and waits for approval before changes go live.
- Website
- activecampaign.com
- Categories
- Marketing Automation, Email Marketing, CRM, Sales Engagement
- Company size
- 501–1,000 employees
- Headquarters
- Chicago, Illinois, United States
- Founded
- 2003
- Company type
- Private, venture-backed
- Funding
- Series C · $360M raised
- Customers
- 180,000 · per activecampaign.com/pricing
- Pricing
- Contact sales · flat tiers
- Free trial
- —
- Integrations
- 1000+ native
- Compliance
- GDPR, SOC 2, HIPAA
- Support
- Help center, FAQs, Support request form, Dedicated account team on Enterprise plan
Read from linkedin.com, en.wikipedia.org, activecampaign.com, g2.com, youtube.com, crunchbase.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
ActiveCampaign gained 0 points over 1 weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
Media
Website and product screenshots for ActiveCampaign
AI mentions & citations
Recent answers that name ActiveCampaign
What is the typical pricing model for marketing automation software?
What are the best marketing automation tools in 2026?
ActiveCampaign — Best for Lifecycle Nurturing & Advanced Automation .
Which marketing automation platform has the best reviews?
ActiveCampaign — Best for Small-to-Midsize Businesses (SMBs) & Power Automation.
How much does a marketing automation platform cost per month?
Entry-Level / Small Business Platforms (e.g., ActiveCampaign, Klaviyo, HighLevel): $30 to $150 per month for foundational email marketing, basic workflows, and smaller contact lists (around 1,000 to 5,000 contacts).
Which marketing automation platform offers a free trial?
ActiveCampaign — Offers a ActiveCampaign 14-Day Free Trial with instant setup and no credit card required.[](https://www.activecampaign.com/free)
Which marketing automation platform has transparent pricing?
Why it's transparent: Their ActiveCampaign Pricing Page clearly lists features, email send limits, and user seats included in Starter, Plus, Pro, and Enterprise tiers.
Which marketing automation tools offer annual discounts?
ActiveCampaign : Provides lower effective monthly rates when you choose annual billing across its core tiers.
Which marketing automation platform has the best reviews?
ActiveCampaign has the best combination of high ratings, substantial review volume, and marketing-automation depth: about 4.5/5 across 17,363 reviews—4.4 on G2 and 4.6 on Capterra.
Products & features
What ActiveCampaign sells
ActiveCampaign
Marketing automation platform for email, SMS, WhatsApp, CRM and reporting
Active Intelligence
AI layer that drafts campaigns, audits accounts and answers marketing questions
Postmark
Transactional email service for password resets, notifications and confirmations
Strengths engines cite
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
Target market & buyers
Small businesses and small teams, plus agencies and entrepreneurs
Notable customers include Toss and Spin, Museum of Science and Industry, Chicago, Artivive.
| Industry | Primary use case |
|---|---|
| Events & Entertainment | Automated customer journeys and SMS campaigns to specific zip codes for announcements and program sign-ups |
| Museums & Cultural Institutions | Email campaigns, automation and contact management split by staff group |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2016 | $20M |
| Series B | 2020 | $100M |
| Series C | 2021 | $240M |
| Latest known round | Total raised |
|---|---|
| Series C | $360M |
Recent developments
- Oct 2026CompanyNamed a Leader in IDC MarketScape for agentic marketing for small businesses
ActiveCampaign was named a Leader in the IDC MarketScape Worldwide Agentic Marketing for Small Businesses 2026 report.
- Aug 2026ProductLaunched Active Intelligence: Wavelength
ActiveCampaign launched Active Intelligence: Wavelength.
- Jul 2026ProductLaunched Google Ads connector for Active Intelligence
ActiveCampaign launched a Google Ads connector for Active Intelligence.
- Mar 2026ProductLaunched AI that acts, not just answers
ActiveCampaign launched AI that takes action on marketing tasks at its spring keynote.
- Feb 2026CompanyAcquired Feedback Intelligence
ActiveCampaign acquired AI evaluation platform Feedback Intelligence.
Competitive landscape
How ActiveCampaign compares with its top three alternatives
ActiveCampaign most often appears alongside HubSpot, Brevo, Mailchimp in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| ActiveCampaign | 44% | 9.3% | New | Contact sales |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Brevo | 41.2% | 9.9% | New | Free plan |
| Mailchimp | 45.4% | 9.6% | New | Free plan |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 53% · Neutral 29% · Mixed 18% of 95 engine answers that mention ActiveCampaign
Praised for
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
Criticised for
- charges for total stored prospect records
Pricing
Flat tiers pricing
Cite as: SlateIndex, “ActiveCampaign AI visibility profile”, https://slateindex.ai/brand/activecampaign, data of Nov 2, 2026. Licence: CC BY 4.0.